MKT-315
Global Marketing Factors
To appeal to the Brazilian market, the company should market a genuine selection of
appliances. Appliances that are in surplus, old models, and refurbished should be used to target
market to Brazil. The reason for this is due to the recent recession that Brazil has been
experiencing over the past years. This has made them more likely to buy from cheaper brands &
manufacturers (Shofner, 2016). If we make use of our cheap merchandise, we will have
something that fits in the price range for an average consumer of appliances in Brazil. Another
important modification we will need to make is have our merchandise translated into the
Portuguese language with the specification to each dialect that coincides with the location. Our
marketing campaign will be digital.
We will utilize the internet and all social media platforms to engage potential customers.
By utilizing social media, we will have the most influence on consumers. This is the only
platform for some people of Brazil to even see any advertisements (Shofner, 2016). This will
require more digital content for our products. Although Brazil may be a great market for our
discounted products, they have an extremely high tax burden. According to Forbes, Brazil has
the highest tax burden of all BRIC countries. On top of having high taxes, they also suffer from
credit risk. These things may heavily impact the company’s revenue if there are no financial
security implementations.
Finally, Brazil has export and import barriers. “Brazil is the 21st largest export economy
in the world; in 2016, the country exported $182bn and imported $135bn worth of goods,
Global Marketing Factors
To appeal to the Brazilian market, the company should market a genuine selection of
appliances. Appliances that are in surplus, old models, and refurbished should be used to target
market to Brazil. The reason for this is due to the recent recession that Brazil has been
experiencing over the past years. This has made them more likely to buy from cheaper brands &
manufacturers (Shofner, 2016). If we make use of our cheap merchandise, we will have
something that fits in the price range for an average consumer of appliances in Brazil. Another
important modification we will need to make is have our merchandise translated into the
Portuguese language with the specification to each dialect that coincides with the location. Our
marketing campaign will be digital.
We will utilize the internet and all social media platforms to engage potential customers.
By utilizing social media, we will have the most influence on consumers. This is the only
platform for some people of Brazil to even see any advertisements (Shofner, 2016). This will
require more digital content for our products. Although Brazil may be a great market for our
discounted products, they have an extremely high tax burden. According to Forbes, Brazil has
the highest tax burden of all BRIC countries. On top of having high taxes, they also suffer from
credit risk. These things may heavily impact the company’s revenue if there are no financial
security implementations.
Finally, Brazil has export and import barriers. “Brazil is the 21st largest export economy
in the world; in 2016, the country exported $182bn and imported $135bn worth of goods,
