The need for change, role of management in change and the importance of change to
stakeholders involves considering within the annual report factors of risk stating that any product
demands in the future changes due to consumer preferences, reduction in demand, and the
increase in lower sugar content. The managers of change are all parties involved, management,
employees, consumers, leaders of the company. The importance of the change to stakeholders is
vital in maintaining consumer’s interest. Change agents, as previously mentioned are all
involved. According to Trevail, agents of change can involve marketers, research and
development personnel, and Strategic Human Resources Management. The development of
transformation means knowing what the consumers want through the food they eat and then
proceeding in providing the next product that they want. A specific area for change is to reduce
the amount of sugar in PepsiCo beverages, while taking proactive steps of prevention during
pandemics, and moving forward in launching a new innovative sustainability agenda in 2025.
The possible obstacles that could interfere in developing these changes in the PepsiCo brand
could entail employees whose work environment changes and they are not accepting of that. In
other ways, the stakeholders could be hesitant to change the recipe and risk their investment of a
brand that is successful. To achieve these changes effectively, PepsiCo will have to commit fully
to the health benefits it will give consumers and sacrifice the addictive sugar based recipe and the
consumers that will not support this change. The three most essential resources that PepsiCo
needs to sustain the required change would be bridging the gap of the old with the new to the