2025-2026// Just Released A+ Edition
C
Terms in this set (51)
• Speaker/Writer: Consider who you are or your
position, what you feel, and your experiences.
• Subject/Message: Consider what you already know
Communication Defined
about a subject, what you need to know, and determine
the kind of evidence or proof that is most useful.
• Audience: Consider the listener's or reader's
expectations, prior knowledge, and disposition with
regards to the subject.
The communication process is the act of sending
messages and receiving feedback on those messages.
COMMUNICATION How a speaker or writer presents information can
PROCESS
influence audience understanding and retention of the
material conveyed. Effective
communicators should have an understanding of the five
basic elements involved in the communication process.
, Professional speaker and author Lenny Laskowski feels
that improving your speaking skills will improve every
area of your life. The following are examples of how
public speaking can positively influence your everyday
life, your career, your relationships, and much more.
• Build success in your professional life - Most
presidents and CEOs of companies possess strong
speaking skills. Often, their success and their
companies' success have been related to their ability
BETTER PUBLIC to communicate effectively.
SPEAKING SKILLS CAN • Communicate with others more clearly - Many
IMPROVE YOUR LIFE mistakes or misinterpretations are a result of not
properly communicating your ideas. Great public
speaking skills help you articulate ideas and make
them come alive for the listener.
• Build overall confidence - As you become better at
organizing and communicating your ideas effectively,
you will start to exhibit more confidence.
• Increase your comfort level in social situations - Social
situations are, in fact, the perfect opportunity to
practice your public speaking skills.
• Speak more confidently on the telephone - Whether you
call to request information, make a cold call at work,
communicate with a client, or just leave a phone
message, others can hear your confidence level in the
tone of your voice.
• Establish trust and respect from others with greater ease - The
ability to convince
people with words is vital to establishing trust and
respect. This can include not only what you say, but how
you say it.
, When tasked with making a presentation, follow the three
basic steps of plan, prepare, and deliver. The steps will
be described further in this lesson.
• Plan
- Determine the purpose.
- Select the topic.
- Determine the main point or central idea.
STEPS TO FOLLOW FOR - Conduct research.
A PRESENTATION • Prepare
- Prepare a written outline.
- Prepare speaker notes.
- Rehearse the presentation .
• Deliver
- Use effective communication techniques.
- Understand the principles of effective communication.
Audience
The speaker should consider a number of factors about
the audience so they can relate to them during the
presentation.
• Demographics: Get to know your audience.
Analyzing the audience helps the speaker adapt their
message to the listeners more effectively. If possible,
Planning Considerations determine their age range, gender, group membership,
education, and cultural and ethnic background.
• Values: Get to know the values and interests of your
audience since audiences pay closer attention to
messages that are tailored to their values, beliefs, and
interests.
• Audience Needs: Know the needs of your audience.
Audiences value their time and cease to listen when
they feel their time is not being used wisely.
• Audience Knowledge: Get to know the current
knowledge and experience level of your audience.
Audiences hear and evaluate what a speaker says on the
basis of
, what they already know and believe, so it is easier to build
a presentation that reinforces rather than convinces.