Electronic-Turnitin Assignment Cover Sheet
An Assignment cover sheet needs to be included with each assignment. Please
complete all details clearly and ensure this cover sheet is included at the start of your
document.
Please check your Course Information Bookletor contact your Lecturer for assignment
submission locations.
Student ID 8 1 0 8 0 2
Full name: Angad Arora
Email:
Course title: Introduction to Marketing
Lecturer: Ian Heath
Assignment number: 3 Due date:28/03/2016
Assignment Description as stated in Course Information Booklet:
Case Study: Introduction to Marketing (Assignment III)
Further Information: (e.g. state if extension was granted and attach evidence of
approval, Revised Submission Date)
Compulsory requirements for assignments to be marked:
Assignment Header requirements
Name
ID Number
Assignment Footer requirements
Page Number (Center aligned)
Assignment Formatting
1.5 line spacing
Accepted font styles
Arial, Calibri or Times New Roman 12 point
Quotes and ReferencesMUST be correctly acknowledged using the Harvard
referencing system
A Reference List, including all references cited in your writing, MUST be included on a
separate page at the end of your document.
I declare that the work contained in this assignment is my own, except where
acknowledgement of sources is made.
I authoriseLe Cordon Bleu to test any work submitted by me, using text comparison
software, for instances of plagiarism. I understand this will involve Le Cordon Bleu
, copying my work and storing it on a database to be used in future to test work submitted
by others and I have the responsibility to prove, if requested, this work is mine alone.
Note: The attachment of this statement on any electronically submitted assignments will
be deemed to have the same authority as a signed statement.
Signed:<<Angad Arora>> Date29/03/2016
Ans 1. Hawaii, referred to as the 'Aloha State' symbolizes a popular getaway tourist
destination in the 'isolated' located pacific ocean, being blessed with many 'natural'
features including 'beaches', 'rainforests', 'volcanic' zones and beautiful 'high-altitude'
scenery, incorporating 'six' different islands (The Hawaii Islands 2016). The tourism in
Hawaii contributes the 'biggest' share of the local economy, welcoming more than
'214,000' tourists in a day and having generated '$1.6 billion' through tax revenue in the
year 2015 (Hawaii Tourism Authority 2016). Moreover, the Hawaii state government
(2016) states that the region received '720,997' visitors itself in January 2016, the
majority through 'North America' integrating the 'east' and 'west' coast of the United
States, along with the Canadians and 'Japan' due to its strategic location, forming the
two main target markets, who are mostly 'repetitive', independent travelers visiting one's
own 'relatives' or simply for 'vacations', indicating mainly 'families' and 'honeymooners'.
For the 'Kauai' island alone, there have been '95,042' tourists in January 2016 with a
'72%' tenancy rate, majorly '80,256' domestic and '14,786' international 'non-packaged'
travelers visiting either 'friends' and 'family' or during holidays for experiencing 'pleasure'
especially 'married-couples', who mainly accommodate in 'hotels' and 'condominiums'
during their entire stay (Hawaii Tourism Authority 2016).
Ans 2. The most appropriate type of restaurant that would be recommended to the
Blackfield Hawaii Corporation for developing inside the Coconut Plantation Resort in
Kauai will be an authentic Italian restaurant 'Aloha Italiano', which would be a
freestanding 150-200 seat unit establishment and located between the beach-sighted
hotels, condominiums and the primary highway, being easily accessible for everybody.
Since there are already existing fast-food restaurants with a few more establishments
such as 'Buzz's Steakhouse' and 'The Spindrifter' serving three meals in a day, having
limited menus with very little originality in their services and the other resort hotels
table-service establishment's food quality resembling with the Coconut Plantation Resort
hotels, the specialized 'Aloha Italiano' will be offering freshly cooked authentic Italian
cuisine with the local ingredients from Kapaa's supermarket and a broader Italian menu
dining selection including appetizers and main course with a separate beverage menu
list, providing something new within the resort and further giving an opportunity for its
customers in exploring their taste-buds. Moreover, since the condominium residents
spent little amount inside restaurants with their increasing stay-over than hotel
occupiers, the establishment will operate everyday during the early evening hours till
midnight for a few weeks, aspiring in becoming recognized as a popular evening dining
establishment.
An Assignment cover sheet needs to be included with each assignment. Please
complete all details clearly and ensure this cover sheet is included at the start of your
document.
Please check your Course Information Bookletor contact your Lecturer for assignment
submission locations.
Student ID 8 1 0 8 0 2
Full name: Angad Arora
Email:
Course title: Introduction to Marketing
Lecturer: Ian Heath
Assignment number: 3 Due date:28/03/2016
Assignment Description as stated in Course Information Booklet:
Case Study: Introduction to Marketing (Assignment III)
Further Information: (e.g. state if extension was granted and attach evidence of
approval, Revised Submission Date)
Compulsory requirements for assignments to be marked:
Assignment Header requirements
Name
ID Number
Assignment Footer requirements
Page Number (Center aligned)
Assignment Formatting
1.5 line spacing
Accepted font styles
Arial, Calibri or Times New Roman 12 point
Quotes and ReferencesMUST be correctly acknowledged using the Harvard
referencing system
A Reference List, including all references cited in your writing, MUST be included on a
separate page at the end of your document.
I declare that the work contained in this assignment is my own, except where
acknowledgement of sources is made.
I authoriseLe Cordon Bleu to test any work submitted by me, using text comparison
software, for instances of plagiarism. I understand this will involve Le Cordon Bleu
, copying my work and storing it on a database to be used in future to test work submitted
by others and I have the responsibility to prove, if requested, this work is mine alone.
Note: The attachment of this statement on any electronically submitted assignments will
be deemed to have the same authority as a signed statement.
Signed:<<Angad Arora>> Date29/03/2016
Ans 1. Hawaii, referred to as the 'Aloha State' symbolizes a popular getaway tourist
destination in the 'isolated' located pacific ocean, being blessed with many 'natural'
features including 'beaches', 'rainforests', 'volcanic' zones and beautiful 'high-altitude'
scenery, incorporating 'six' different islands (The Hawaii Islands 2016). The tourism in
Hawaii contributes the 'biggest' share of the local economy, welcoming more than
'214,000' tourists in a day and having generated '$1.6 billion' through tax revenue in the
year 2015 (Hawaii Tourism Authority 2016). Moreover, the Hawaii state government
(2016) states that the region received '720,997' visitors itself in January 2016, the
majority through 'North America' integrating the 'east' and 'west' coast of the United
States, along with the Canadians and 'Japan' due to its strategic location, forming the
two main target markets, who are mostly 'repetitive', independent travelers visiting one's
own 'relatives' or simply for 'vacations', indicating mainly 'families' and 'honeymooners'.
For the 'Kauai' island alone, there have been '95,042' tourists in January 2016 with a
'72%' tenancy rate, majorly '80,256' domestic and '14,786' international 'non-packaged'
travelers visiting either 'friends' and 'family' or during holidays for experiencing 'pleasure'
especially 'married-couples', who mainly accommodate in 'hotels' and 'condominiums'
during their entire stay (Hawaii Tourism Authority 2016).
Ans 2. The most appropriate type of restaurant that would be recommended to the
Blackfield Hawaii Corporation for developing inside the Coconut Plantation Resort in
Kauai will be an authentic Italian restaurant 'Aloha Italiano', which would be a
freestanding 150-200 seat unit establishment and located between the beach-sighted
hotels, condominiums and the primary highway, being easily accessible for everybody.
Since there are already existing fast-food restaurants with a few more establishments
such as 'Buzz's Steakhouse' and 'The Spindrifter' serving three meals in a day, having
limited menus with very little originality in their services and the other resort hotels
table-service establishment's food quality resembling with the Coconut Plantation Resort
hotels, the specialized 'Aloha Italiano' will be offering freshly cooked authentic Italian
cuisine with the local ingredients from Kapaa's supermarket and a broader Italian menu
dining selection including appetizers and main course with a separate beverage menu
list, providing something new within the resort and further giving an opportunity for its
customers in exploring their taste-buds. Moreover, since the condominium residents
spent little amount inside restaurants with their increasing stay-over than hotel
occupiers, the establishment will operate everyday during the early evening hours till
midnight for a few weeks, aspiring in becoming recognized as a popular evening dining
establishment.
