BUAD 307 USC MIDTERM- LARS PERNER Verified
Multiple Choice and Conceptual Actual Frequently
Tested Exam Questions With Reviewed 100%
Correct Detailed Answers
Guaranteed Pass!!Current Update!!
1. What is marketing?
A) Selling and advertising only
B) Activity, set of institutions, and processes for creating, capturing,
communicating, delivering, and exchanging value for customers, clients, partners,
and society at large
C) Only product promotion and branding
D) Market research and data analysis
2. What are the 4 P’s of marketing?
A) Price, People, Profit, Promotion
B) Product, Price, Place, Promotion
C) Product, Policy, Planning, Process
D) People, Product, Planning, Pricing
3. Which types of organizations use marketing?
A) Only private companies
B) Businesses, Government Units, Non-Profit Organizations, Cause-Related
Organizations
C) Only for-profit businesses
D) Online-based companies only
,4. What lesson comes from the “Scarf of the Tiger” example?
A) Product design has no impact on marketing
B) Market research helps determine what customers respond to
C) Mascots do not affect sales
D) Marketing decisions should ignore data
5. What determines whether a product offers good customer value?
A) Low production costs
B) High company profit margin
C) Customer benefit greater than the sacrifice (cost)
D) Attractive packaging
6. Imitating successful competitors is usually:
A) The best long-term strategy
B) Ineffective
C) Encouraged in mature markets
D) Useful only in international trade
7. Which is more expensive: selling online or selling through conventional
retailers?
A) Selling through retailers
B) Selling online
C) Both are equal
D) Depends on product type
8. Products with which characteristics are better suited for online sales?
A) High bulk, low margins
B) Low value-to-bulk ratio
, C) High value-to-bulk ratio and high absolute (dollar) margins
D) Perishable goods
9. Aside from a great product, what else is needed for success?
A) Awareness by customers and access to distribution
B) Low prices and mass production
C) Celebrity endorsement
D) Large advertising budgets
10. What are the four components of Value Engineering?
A) Form, Price, Time, Possession
B) Form, Place, Time, Possession
C) Form, Function, Time, Promotion
D) Product, Price, Process, Place
11. What is value in marketing terms?
A) Benefits minus costs only
B) When what you get is more than what you give
C) The total product cost
D) The price customers are willing to pay
12. What is value co-creation?
A) Companies creating all value internally
B) Customers collaborating with a manufacturer or retailer to create a product or
service
C) Firms outsourcing value creation
D) Co-branding between two firms
Multiple Choice and Conceptual Actual Frequently
Tested Exam Questions With Reviewed 100%
Correct Detailed Answers
Guaranteed Pass!!Current Update!!
1. What is marketing?
A) Selling and advertising only
B) Activity, set of institutions, and processes for creating, capturing,
communicating, delivering, and exchanging value for customers, clients, partners,
and society at large
C) Only product promotion and branding
D) Market research and data analysis
2. What are the 4 P’s of marketing?
A) Price, People, Profit, Promotion
B) Product, Price, Place, Promotion
C) Product, Policy, Planning, Process
D) People, Product, Planning, Pricing
3. Which types of organizations use marketing?
A) Only private companies
B) Businesses, Government Units, Non-Profit Organizations, Cause-Related
Organizations
C) Only for-profit businesses
D) Online-based companies only
,4. What lesson comes from the “Scarf of the Tiger” example?
A) Product design has no impact on marketing
B) Market research helps determine what customers respond to
C) Mascots do not affect sales
D) Marketing decisions should ignore data
5. What determines whether a product offers good customer value?
A) Low production costs
B) High company profit margin
C) Customer benefit greater than the sacrifice (cost)
D) Attractive packaging
6. Imitating successful competitors is usually:
A) The best long-term strategy
B) Ineffective
C) Encouraged in mature markets
D) Useful only in international trade
7. Which is more expensive: selling online or selling through conventional
retailers?
A) Selling through retailers
B) Selling online
C) Both are equal
D) Depends on product type
8. Products with which characteristics are better suited for online sales?
A) High bulk, low margins
B) Low value-to-bulk ratio
, C) High value-to-bulk ratio and high absolute (dollar) margins
D) Perishable goods
9. Aside from a great product, what else is needed for success?
A) Awareness by customers and access to distribution
B) Low prices and mass production
C) Celebrity endorsement
D) Large advertising budgets
10. What are the four components of Value Engineering?
A) Form, Price, Time, Possession
B) Form, Place, Time, Possession
C) Form, Function, Time, Promotion
D) Product, Price, Process, Place
11. What is value in marketing terms?
A) Benefits minus costs only
B) When what you get is more than what you give
C) The total product cost
D) The price customers are willing to pay
12. What is value co-creation?
A) Companies creating all value internally
B) Customers collaborating with a manufacturer or retailer to create a product or
service
C) Firms outsourcing value creation
D) Co-branding between two firms
