Complete Solutions
Risk Averse - CORRECT ANSWER A person who will always refuse a fair gamble (Expected
Value/Utility = 0)
Risk Neutral - CORRECT ANSWER A person who is generally indifferent between accepting and
refusing a fair gamble
Risk Loving - CORRECT ANSWER A person who always accepts a fair gamble
Certainty Equivalent - CORRECT ANSWER The amount you would have to be offered as a "sure
thing" to be indifferent between the offer and the gamble
Risk Pooling - CORRECT ANSWER Pooling your resources and sharing the risk. Ex. Wealthy
people invest in projects to spread out their risk
Adverse Selection - CORRECT ANSWER The process by which sellers has more information than
the buyer regarding product quality. Ex. a person with a dangerous job is more likely to have life
insurance
Moral Hazard - CORRECT ANSWER Some type of insurance or incentive that will lead people to
behave in a more risky manner.
Statistical Discrimination - CORRECT ANSWER Conclusions are drawn based on some known
characteristics. Ex. insurance premiums, credit scores, ACT/SAT scores
Search Goods - CORRECT ANSWER Quality determined by inspection before purchase
, Experience Goods - CORRECT ANSWER Quality determined by consuming a good
Credence Goods - CORRECT ANSWER Quality cannot be determined even after goods are
consumed
Asymmetric Information - CORRECT ANSWER One party knows more information than the other
and can be used to manipulate for personal benefits
Voluntary Food Labeling - CORRECT ANSWER Companies will voluntarily label if their benefits
outweigh their costs. 3 big limitations --> Presents undesirable characteristics, Relative
information, partial disclosure and innuendo
Third Party Labeling - CORRECT ANSWER Increases reliability and credibility. Verifying producer
claims, certifying products, enforcing quality claims, consistent standards
Mandatory Food Labeling - CORRECT ANSWER Initially large impact on manufacturers
production decisions than on consumers food choice. More successful at filling information gaps
than at addressing externalities.
Kahneman & Tversky's Value Function - CORRECT ANSWER People care about individual gains
and losses. Steeper in losses than gains, Losses weigh more on decisions than gains, people
evaluate the event and then add the separate values together, Diminishing returns in gains and
losses
Hedonic Framing - CORRECT ANSWER Divide money into mental accounts, attempts to maximize
psychological pleasure and minimize pain
Segregate Gains - CORRECT ANSWER Break up gains --> opening 3 gifts > opening 1 gift with 3
items inside