QUALITY ANSWERS 2026/27
How insurance premiums are set - CORRECT ANSWER Adverse Selection, moral hazard, stats
discrimination
Adverse Selection - CORRECT ANSWER Process by which the less desirable potential trading
partners volunteer to exchange
Moral Hazard - CORRECT ANSWER Incentives that lead people to behave in inefficient or even
file ways (e.g., fraudulent claims or be negligent in their care of goods insured).
Statistical Discrimination - CORRECT ANSWER Draw conclusions based on some known
characteristics.
Insurance premiums and credit scores.
Effects of Information & Advertising on Consumption - CORRECT ANSWER The economics of
information
Signaling between potential adversaries
-Costly-to-fake principle
-Full disclosure principle
Akerlof's lemons principle
Adverse selection
Statistical discrimination
The costly-to-fake principle - CORRECT ANSWER It is the idea that to communicate information
credibly to a potential rival, a signal must be costly or difficult to fake
Warranties
Million dollars worth advertising on national TV
,full disclosure principle - CORRECT ANSWER requires a company to provide the necessary
information so that people who are accustomed to reading financial information can make
informed decisions concerning the company
Akerlof's Lemon's Principal: - CORRECT ANSWER It discusses information asymmetry, which
occurs when the seller knows more about a product than the buyer.
neoclassical model - CORRECT ANSWER The price of goods
The quality of goods
The amount of utility obtained from the good
In reality, consumers do not have perfect information
Why information is limited - CORRECT ANSWER Info varies in reliability.
Costly to collect information.
Limited ability to recall information.
Efficient to use simple rules to process the information.
Inability to process the information correctly.
You will collect more information before making a purchase if.... - CORRECT ANSWER Marginal
benefit of information
greater than
Marginal cost of obtaining and interpreting the information
Search goods - CORRECT ANSWER Quality can be determined by inspection before purchase.
,Experience goods - CORRECT ANSWER Quality can be determined by consuming good (brand).
Credence goods - CORRECT ANSWER Quality cannot be determined even after good is
consumed (regulation, investigation, certification).
Asymmetric Information - CORRECT ANSWER One party to a transaction has more information
than the other party.
Believable information has two properties: - CORRECT ANSWER It is costly to fake (signal is
difficult to fake).
It induces full disclosure.
Stats discrimination - CORRECT ANSWER Information is costly to obtain about a characteristic
for an individual, so look at how common the characteristic is in the individual's group.
Examples:
SAT/ACT scores
Undergraduates to graduates
Safe, young male drivers
Sports cars vs. minivans
Red cars - more reckless
Wage discrimination
Voluntary food labeling: 3 big limitations - CORRECT ANSWER Presence of undesirable
characteristics
Relative information
Partial disclosure and innuendo
, Third-party labeling can increase reliability and credibility by - CORRECT ANSWER Setting
consistent standards
Verifying producer claims
Certifying products
Enforcing quality claims
Conventional utility function - CORRECT ANSWER People care about whether events increase or
decrease their total wealth.
Kahneman & Tversky value function - CORRECT ANSWER People care about individual gains and
losses.
Function is much steeper in losses than in gains.
Losses given much heavier weight in decisions than gains.
People evaluate events first and then add the separate values together.
Diminishing returns in gains and losses.
Hedonic Framing - CORRECT ANSWER To make people happier about their alternatives:
Segregate gains
Combine losses
Offset small loss with larger gains
Segregate small gain from large loss
Hedonic framing (cont.) - CORRECT ANSWER Offset a small loss with a larger gain
Back to grandma and the speeding ticket
Segregate small gains from large losses
"Silver lining effect"