MGT 3500 EXAM 3QUESTIONS WITH
CORRECT ANSWERS!!
PPPP - What marketing channels should we use? - ANSWERPlace
PPPP- Should we use a cost-plus, competitor-based, or premium stately for
determine what customers pay for our product? - ANSWERPrice
PPPP- How should your advertisements represent the brand? - ANSWERPromotion
PPPP- In which stage of the life cycle is the product? - ANSWERProduct
PPPP - What distribution channels need to be in place - ANSWERPlace
PPPP- IN which cities should we have a store - ANSWERPlace
PPPP- What is the value of our product? - ANSWERPrice
? - Why did unit sales decrease in the Great Lakes region? - ANSWERDiagnostic
? - What will our product sales be if we increase incentives for our sales force? -
ANSWERPredictive
? - What was the average sales per salesperson last year? - ANSWERDescriptive
? - What is the optimal sales incentive to maximize product sales? -
ANSWERPrescriptive
? - On average, how many units are sold per day? - ANSWERDescriptive
? - Why did the website conversion rate fall? - ANSWERDiagnostic
? - What is the best way to increase website conversion rate? -
ANSWERPrescriptive
PPPP- Competitor Price - ANSWERprice
PPPP-Order fulfillment time - ANSWERPlace
PPPP-Google trends for keywords describing company products -
ANSWERpromotion
PPPP-competitor ad spending - ANSWERpromotion
PPPP-distribution cost per product - ANSWERplace
PPPP-pew research center surveys - ANSWERproduct
, PPPP-US Bureau of Economic Analysis data - ANSWERprice
?Summarization of last year's sale data - ANSWERDescriptive
?Pivot table for drill down and drill up of sales by product - ANSWERDiagnostic
?Sentiment analysis to see what customers think of a new product -
ANSWERprescriptive
?Hypothesis test to see if conversion rates have significantly changed form the last
period - ANSWERdiagnostic
?root cause analysis of why product sales have fallen - ANSWERdiagnostic
?regression analysis with the conversion rate as the dependent variable and website
traffic as the independent variable - ANSWERpredictive
?has net income increased over the past 5 years? - ANSWERdescriptive
?why were actual production costs different from the amount budgeted? -
ANSWERdiagnostic
?What level of sales allow us to break even? - ANSWERprescriptive
?were checks recorded out of sequence? Are any checks missing? -
ANSWERdiagnostic
Branch - SEC filings (10K, 10Q) - ANSWERfinancial
Branch - Point-of-Sales information - ANSWERmanagerial
?pivot table to summarize sales by region - ANSWERdescriptive
?Goal-seek analysis for CPC rate - ANSWERprescriptive
?Ishikawa diagram for low market growth - ANSWERdiagnostic
?decision tree for product development - ANSWERpredictive
?average units sold - ANSWERdescriptive
?correlation between advertising and sales revenue - ANSWERdiagnostic
?classification of new customers - ANSWERpredictive
?histogram of the number of different products sold during the quarter -
ANSWERdescriptive
CORRECT ANSWERS!!
PPPP - What marketing channels should we use? - ANSWERPlace
PPPP- Should we use a cost-plus, competitor-based, or premium stately for
determine what customers pay for our product? - ANSWERPrice
PPPP- How should your advertisements represent the brand? - ANSWERPromotion
PPPP- In which stage of the life cycle is the product? - ANSWERProduct
PPPP - What distribution channels need to be in place - ANSWERPlace
PPPP- IN which cities should we have a store - ANSWERPlace
PPPP- What is the value of our product? - ANSWERPrice
? - Why did unit sales decrease in the Great Lakes region? - ANSWERDiagnostic
? - What will our product sales be if we increase incentives for our sales force? -
ANSWERPredictive
? - What was the average sales per salesperson last year? - ANSWERDescriptive
? - What is the optimal sales incentive to maximize product sales? -
ANSWERPrescriptive
? - On average, how many units are sold per day? - ANSWERDescriptive
? - Why did the website conversion rate fall? - ANSWERDiagnostic
? - What is the best way to increase website conversion rate? -
ANSWERPrescriptive
PPPP- Competitor Price - ANSWERprice
PPPP-Order fulfillment time - ANSWERPlace
PPPP-Google trends for keywords describing company products -
ANSWERpromotion
PPPP-competitor ad spending - ANSWERpromotion
PPPP-distribution cost per product - ANSWERplace
PPPP-pew research center surveys - ANSWERproduct
, PPPP-US Bureau of Economic Analysis data - ANSWERprice
?Summarization of last year's sale data - ANSWERDescriptive
?Pivot table for drill down and drill up of sales by product - ANSWERDiagnostic
?Sentiment analysis to see what customers think of a new product -
ANSWERprescriptive
?Hypothesis test to see if conversion rates have significantly changed form the last
period - ANSWERdiagnostic
?root cause analysis of why product sales have fallen - ANSWERdiagnostic
?regression analysis with the conversion rate as the dependent variable and website
traffic as the independent variable - ANSWERpredictive
?has net income increased over the past 5 years? - ANSWERdescriptive
?why were actual production costs different from the amount budgeted? -
ANSWERdiagnostic
?What level of sales allow us to break even? - ANSWERprescriptive
?were checks recorded out of sequence? Are any checks missing? -
ANSWERdiagnostic
Branch - SEC filings (10K, 10Q) - ANSWERfinancial
Branch - Point-of-Sales information - ANSWERmanagerial
?pivot table to summarize sales by region - ANSWERdescriptive
?Goal-seek analysis for CPC rate - ANSWERprescriptive
?Ishikawa diagram for low market growth - ANSWERdiagnostic
?decision tree for product development - ANSWERpredictive
?average units sold - ANSWERdescriptive
?correlation between advertising and sales revenue - ANSWERdiagnostic
?classification of new customers - ANSWERpredictive
?histogram of the number of different products sold during the quarter -
ANSWERdescriptive
