HFT 2750 Event Industry Final Exam
Questions and Answers
What are the steps to making meetings green? - ANSWER-•Create standards
•Use technology
•Choose local destination
•Reduce, Reuse and Recycle
•Volume up
•Eat local
•Decorate with nature
•Use paper wisely
•Save energy
•Inform everyone
•Sources
What is greenwashing? - ANSWER-Any misrepresentation by a Co. that leads the
consumer to believe that it's policies and products are environmentally responsible,
when it's claims are false, misleading or can't be verified.
What can greenwashing also refer to? - ANSWER-Used to identify the practice of
companies spending more money on the campaign to notify costumers that they're
emvironmentally friendly than the effort themselves.
What is green sheen? - ANSWER-Refers to companies making concerted effort to
show that they're adopting green practices regardless of whether it's true.
Whe did greenwashing begin? - ANSWER-Mid 1960's
Whe was the term greenwashing first used? - ANSWER-In an essay by Jay
Westerveld in 1968.
What are the "sins of greenwashing"? - ANSWER-•Sin of the hidden trade-off
•Sin of no proof
•Sin of vagueness
•Sin of irrelevance
•Sin of fibbing
•Sin of the lesser of two evils
•Sin of worshipping false labels
What is the "sin of the hidden trade-off"? - ANSWER-Providing an organic product
that requires shipping rather than a local one.
What is the "sin of no proof"? - ANSWER-Not being able to back up claims.
, What is the "sin of vagueness"? - ANSWER-Using unclear terms.
What is the "sin of Irrelevance"? - ANSWER-Using or referencing environmental
efforts or products that don't make sense.
What is the "sin of fibbing"? - ANSWER-Stating that a location is certified when it's
not.
What is the "sin of the leser of two evils"? - ANSWER-Claiming eco-friendly
statements about products that aren't.
What is the "sin of worshiping false labels"? - ANSWER-Claiming third party
endorsement, when said endorsement doesn't exist.
What steps can be taken to prevent greenwashing? - ANSWER-•Be aware,
knowledgeable, and not afraid to ask questions
•Understanding the criteria for certification and labels
•Take a back-of-the-house tour to observe recycling, verify green claims
•Study checklists
What have the CIC and the ASTM (American society for testing and materials) been
working together on? - ANSWER-Creating green standards that could be used
throughout the industry.
What is ASTM International? - ANSWER-American national standard institute (ansi)
accredited standard developing organization.
What are the 9 core individual topic areas for the ASTM/APEX green meeting
standards? - ANSWER-•Accommodations
•Audiovisual
•Communications
•Exhibits
•F&B
•On-ite office
•Destinations
•Meeting venue
•Transportation
What are the areas of industry certification? - ANSWER-•Accommodations
•Catering / Food and Beverage
•Décor / Trade Show Rentals
•Event Logistics
•Printing / promotions / Gifts
•Transportation / Tours
•Venues
What is a "certification in green meetings and events" (CGME)? - ANSWER-
Designed to assist meeting professionals with all stages of the event planning
process in a way that promotes social and environmental responsibility.
Questions and Answers
What are the steps to making meetings green? - ANSWER-•Create standards
•Use technology
•Choose local destination
•Reduce, Reuse and Recycle
•Volume up
•Eat local
•Decorate with nature
•Use paper wisely
•Save energy
•Inform everyone
•Sources
What is greenwashing? - ANSWER-Any misrepresentation by a Co. that leads the
consumer to believe that it's policies and products are environmentally responsible,
when it's claims are false, misleading or can't be verified.
What can greenwashing also refer to? - ANSWER-Used to identify the practice of
companies spending more money on the campaign to notify costumers that they're
emvironmentally friendly than the effort themselves.
What is green sheen? - ANSWER-Refers to companies making concerted effort to
show that they're adopting green practices regardless of whether it's true.
Whe did greenwashing begin? - ANSWER-Mid 1960's
Whe was the term greenwashing first used? - ANSWER-In an essay by Jay
Westerveld in 1968.
What are the "sins of greenwashing"? - ANSWER-•Sin of the hidden trade-off
•Sin of no proof
•Sin of vagueness
•Sin of irrelevance
•Sin of fibbing
•Sin of the lesser of two evils
•Sin of worshipping false labels
What is the "sin of the hidden trade-off"? - ANSWER-Providing an organic product
that requires shipping rather than a local one.
What is the "sin of no proof"? - ANSWER-Not being able to back up claims.
, What is the "sin of vagueness"? - ANSWER-Using unclear terms.
What is the "sin of Irrelevance"? - ANSWER-Using or referencing environmental
efforts or products that don't make sense.
What is the "sin of fibbing"? - ANSWER-Stating that a location is certified when it's
not.
What is the "sin of the leser of two evils"? - ANSWER-Claiming eco-friendly
statements about products that aren't.
What is the "sin of worshiping false labels"? - ANSWER-Claiming third party
endorsement, when said endorsement doesn't exist.
What steps can be taken to prevent greenwashing? - ANSWER-•Be aware,
knowledgeable, and not afraid to ask questions
•Understanding the criteria for certification and labels
•Take a back-of-the-house tour to observe recycling, verify green claims
•Study checklists
What have the CIC and the ASTM (American society for testing and materials) been
working together on? - ANSWER-Creating green standards that could be used
throughout the industry.
What is ASTM International? - ANSWER-American national standard institute (ansi)
accredited standard developing organization.
What are the 9 core individual topic areas for the ASTM/APEX green meeting
standards? - ANSWER-•Accommodations
•Audiovisual
•Communications
•Exhibits
•F&B
•On-ite office
•Destinations
•Meeting venue
•Transportation
What are the areas of industry certification? - ANSWER-•Accommodations
•Catering / Food and Beverage
•Décor / Trade Show Rentals
•Event Logistics
•Printing / promotions / Gifts
•Transportation / Tours
•Venues
What is a "certification in green meetings and events" (CGME)? - ANSWER-
Designed to assist meeting professionals with all stages of the event planning
process in a way that promotes social and environmental responsibility.
