HFT 2750 Final Exam Questions with
Complete Answers
80 - ANSWER-if a contract states that you have a $25,000 F&B minimum with a 20%
allowable attrition, then you must spend ___% of this dollar amount
8 - ANSWER-How many Ps are in the Event Marketing Mix
False - ANSWER-When creating a marketing message, it is not important to list a
very specific target audience. General details on the target group are sufficient.
Hero, Guide - ANSWER-In the StoryBrand Framework, the _____ of the story, has a
problem and discovers a _____.
Interest - ANSWER-in the AIDA principle, the "I" represents:
Attention - ANSWER-First A in AIDA
Desire - ANSWER-D in AIDA
Action - ANSWER-Last A in AIDA
Website footer - ANSWER-5 locations SEO terms should be included on a website,
which is not?
Lead Magnet - ANSWER-a local event planning business is offering a free download
of their "Event Vendor Tipping Guide" on their website and over paid social media
marketing ads. To download the guide you must provide an email. Example of:
DMC - ANSWER-Destination Management Company; local event planning and
transportation company, tied to specific region.
DMO - ANSWER-Destination marketing organizations-attract guests to a specific
destination where hospitality and tourism are big business
Hotels Bidding for an event - ANSWER-Looking at the total value of the event, not
just F&B min or room block size
Sales manager- sales - ANSWER-Who you work with in sales
CSM or event manager- Planning phase - ANSWER-Who you work with in
management
Banquet Captain- onsite phase - ANSWER-The lead person or persons, appointed
by the venue, charged with overseeing food service at an event
, Pickup Reports - ANSWER-Shows block usage, used to keep track of numbers for
attrition purposes
Rooming list - ANSWER-A roster of guests and their lodging needs given to a hotel
by a group prior to a meeting
Group rates are - ANSWER-Discounted room rate assigned to the rooms in the
group room block
Rack rates are - ANSWER-current public rate for the rooms (online). Higher in price
closer to date
Service Charge - ANSWER-Percentage fee charged on F&B, room rental, AV etc.
~20-24%
Resort Fee - ANSWER-Flat fee added to the room night rate to cover amenities at a
resort. Ranges from $15-$45/night
Site visit purpose - ANSWER-First opportunity to use sales strategies, client, benefits
of their hotel, sales manager, director of sales, GM, F&B director, front desk
manager.
Master Account Billing - ANSWER-
Theater Seating - ANSWER-Chairs placed side by side next to the stage and
runway.
Classroom seating - ANSWER-Room set up whereas tables are set in rows with
chairs all facing the stage or podium; also called Schoolroom Seating
Banquet Seating - ANSWER-Seating arrangement where typically a grouping of
rounds is set in such a way as to facilitate the serving of food, most often a
hexagonal or square pattern.
Chevron Seating - ANSWER-Room setup whereas chairs are placed in rows forming
a V-formation facing the stage or podium, also called Herringbone and V-Shape
U-Shaped Seating - ANSWER-Tables set up in a U shape with chairs arranged
around the perimeter; chairs are placed outside and sometimes inside too
Boardroom Seating - ANSWER-very similar to U-Shaped seating, conference table
with the leader of the meeting at one end of the table
disadvantages- close proximity of participants, eye contact is limited
advantages- problem solving, leader is clearly defining
Issues regarding meeting space - ANSWER-Chandeliers, pillars, low ceilings
Complete Answers
80 - ANSWER-if a contract states that you have a $25,000 F&B minimum with a 20%
allowable attrition, then you must spend ___% of this dollar amount
8 - ANSWER-How many Ps are in the Event Marketing Mix
False - ANSWER-When creating a marketing message, it is not important to list a
very specific target audience. General details on the target group are sufficient.
Hero, Guide - ANSWER-In the StoryBrand Framework, the _____ of the story, has a
problem and discovers a _____.
Interest - ANSWER-in the AIDA principle, the "I" represents:
Attention - ANSWER-First A in AIDA
Desire - ANSWER-D in AIDA
Action - ANSWER-Last A in AIDA
Website footer - ANSWER-5 locations SEO terms should be included on a website,
which is not?
Lead Magnet - ANSWER-a local event planning business is offering a free download
of their "Event Vendor Tipping Guide" on their website and over paid social media
marketing ads. To download the guide you must provide an email. Example of:
DMC - ANSWER-Destination Management Company; local event planning and
transportation company, tied to specific region.
DMO - ANSWER-Destination marketing organizations-attract guests to a specific
destination where hospitality and tourism are big business
Hotels Bidding for an event - ANSWER-Looking at the total value of the event, not
just F&B min or room block size
Sales manager- sales - ANSWER-Who you work with in sales
CSM or event manager- Planning phase - ANSWER-Who you work with in
management
Banquet Captain- onsite phase - ANSWER-The lead person or persons, appointed
by the venue, charged with overseeing food service at an event
, Pickup Reports - ANSWER-Shows block usage, used to keep track of numbers for
attrition purposes
Rooming list - ANSWER-A roster of guests and their lodging needs given to a hotel
by a group prior to a meeting
Group rates are - ANSWER-Discounted room rate assigned to the rooms in the
group room block
Rack rates are - ANSWER-current public rate for the rooms (online). Higher in price
closer to date
Service Charge - ANSWER-Percentage fee charged on F&B, room rental, AV etc.
~20-24%
Resort Fee - ANSWER-Flat fee added to the room night rate to cover amenities at a
resort. Ranges from $15-$45/night
Site visit purpose - ANSWER-First opportunity to use sales strategies, client, benefits
of their hotel, sales manager, director of sales, GM, F&B director, front desk
manager.
Master Account Billing - ANSWER-
Theater Seating - ANSWER-Chairs placed side by side next to the stage and
runway.
Classroom seating - ANSWER-Room set up whereas tables are set in rows with
chairs all facing the stage or podium; also called Schoolroom Seating
Banquet Seating - ANSWER-Seating arrangement where typically a grouping of
rounds is set in such a way as to facilitate the serving of food, most often a
hexagonal or square pattern.
Chevron Seating - ANSWER-Room setup whereas chairs are placed in rows forming
a V-formation facing the stage or podium, also called Herringbone and V-Shape
U-Shaped Seating - ANSWER-Tables set up in a U shape with chairs arranged
around the perimeter; chairs are placed outside and sometimes inside too
Boardroom Seating - ANSWER-very similar to U-Shaped seating, conference table
with the leader of the meeting at one end of the table
disadvantages- close proximity of participants, eye contact is limited
advantages- problem solving, leader is clearly defining
Issues regarding meeting space - ANSWER-Chandeliers, pillars, low ceilings
