BA 303 Exam 2 Questions and Answers Already Passed
Which of the following statements regarding positioning is correct?
A.
Once a positioning strategy is identified, it is typically very easy to implement.
B.
Abruptly changing a position is an effective strategy when consumer needs change.
C.
Positions must adapt over time to meet changing consumer needs.
D.
Establishing a position usually takes a very short amount of time.
E.
Once established, a strong position is never lost. - Answers C.
Positions must adapt over time to meet changing consumer needs.
IMG World's products and services are geared toward colleges and students, the students of
which may be considered young achievers. This designation can be best described as which
influential factor of consumer buying behavior?
A.
Age and life stages
B.
Social class
C.
Family role
D.
economic situation
E.
Occupation - Answers A.
,Age and life stages
A popular football player at a college who is able to influence the buying decisions of fans would
best be described as a(n) __________.
A.
family role influence
B.
word-of-mouth influence
C.
aspirational group influence
D.
opinion leader influence
E.
membership group influence - Answers D.
opinion leader influence
Students purchasing items with the college logo most likely represent consumers involved in
which type of buying behavior?
A.
Dissonance-reducing
B.
Variety-seeking
C.
Postpurchase dissonance
D.
Complex
E.
Habitual - Answers E.
,Habitual
The most basic determinant of a person's wants and behavior are embedded in a consumers
__________.
A.
reference groups
B.
culture
C.
social factors
D.
subculture
E.
personal characteristics - Answers B.
culture
IMG World provides college students with new, relevant media, making which stage of the
consumer buyer behavior process easier for the consumer?
A.
Purchase decision
B.
Need recognition
C.
Information search
D.
Postpurchase behavior
E.
Evaluation of alternatives - Answers C.
, Information search
Which of the following correctly defines the consumer market?
A.
Consumers who spend more than $5,000 yearly on goods and services
B.
Consumers and the resellers who consumers buy their products from
C.
Consumers and the businesses who sell to them
D.
Manufacturers, resellers, and consumers
E.
Individuals and households that buy goods and services for personal consumption - Answers E.
Individuals and households that buy goods and services for personal consumption
Which of the following statements is correct regarding consumer buying decisions?
A.
The consumer buying decision process is of little interest to marketers.
B.
Marketers are interested in what and where consumers buy, but not how much they buy.
C.
Consumers are often unaware of what influences their purchases.
D.
The easiest part of studying buying decisions is determining the whys behind consumer buying
behavior.
E.
A buyer's characteristics such as age and income have little influence on buying decisions. -
Answers C.
Which of the following statements regarding positioning is correct?
A.
Once a positioning strategy is identified, it is typically very easy to implement.
B.
Abruptly changing a position is an effective strategy when consumer needs change.
C.
Positions must adapt over time to meet changing consumer needs.
D.
Establishing a position usually takes a very short amount of time.
E.
Once established, a strong position is never lost. - Answers C.
Positions must adapt over time to meet changing consumer needs.
IMG World's products and services are geared toward colleges and students, the students of
which may be considered young achievers. This designation can be best described as which
influential factor of consumer buying behavior?
A.
Age and life stages
B.
Social class
C.
Family role
D.
economic situation
E.
Occupation - Answers A.
,Age and life stages
A popular football player at a college who is able to influence the buying decisions of fans would
best be described as a(n) __________.
A.
family role influence
B.
word-of-mouth influence
C.
aspirational group influence
D.
opinion leader influence
E.
membership group influence - Answers D.
opinion leader influence
Students purchasing items with the college logo most likely represent consumers involved in
which type of buying behavior?
A.
Dissonance-reducing
B.
Variety-seeking
C.
Postpurchase dissonance
D.
Complex
E.
Habitual - Answers E.
,Habitual
The most basic determinant of a person's wants and behavior are embedded in a consumers
__________.
A.
reference groups
B.
culture
C.
social factors
D.
subculture
E.
personal characteristics - Answers B.
culture
IMG World provides college students with new, relevant media, making which stage of the
consumer buyer behavior process easier for the consumer?
A.
Purchase decision
B.
Need recognition
C.
Information search
D.
Postpurchase behavior
E.
Evaluation of alternatives - Answers C.
, Information search
Which of the following correctly defines the consumer market?
A.
Consumers who spend more than $5,000 yearly on goods and services
B.
Consumers and the resellers who consumers buy their products from
C.
Consumers and the businesses who sell to them
D.
Manufacturers, resellers, and consumers
E.
Individuals and households that buy goods and services for personal consumption - Answers E.
Individuals and households that buy goods and services for personal consumption
Which of the following statements is correct regarding consumer buying decisions?
A.
The consumer buying decision process is of little interest to marketers.
B.
Marketers are interested in what and where consumers buy, but not how much they buy.
C.
Consumers are often unaware of what influences their purchases.
D.
The easiest part of studying buying decisions is determining the whys behind consumer buying
behavior.
E.
A buyer's characteristics such as age and income have little influence on buying decisions. -
Answers C.
