Fundamentals of Advertising – Complete Multiple-Choice Review with Answers (History, Media, and Campaign Strategies)

Fundamentals of Advertising – Complete Multiple-
Choice Review with Answers (History, Media, and
Campaign Strategies)
Who opened the first firm to implant commission system based on 'open contracts'?

A. Francis Wayland Ayer

B. Volney Palmer

C. Benjamin Franklin

D. The American newspaper publishers association - A. Francis wayland ayer

When did Kellogg's place their first ad for cornflakes?

A. 1904

B. 1924

C. 1906

D. 1916 - C. 1906

What year did Life publish their first edition?
A. 1946

B. 1936

C. 1926

D. 1966 - B. 1936

Which of the following became the largest advertising medium in the world in 1954?

A. NBC

B. ABC
C. MTV

D. CBS - D. CBS

In 1938, which of the advertising mediums surpassed magazines as a source of revenue?
A. Television

B. Newspaper

, C. Radio

D. Internet - C. Radio

Which of the following types of advertising is used to create a favorable image for an entire
company?

A. Image

B. Informational
C. Institutional

D. Promotional - C. Institutional

Which of the following types of advertising encourages consumers to make the initial purchase
of a new product?

A. Trial

B. Reminder

C. Persuasive

D. Brand switching - A. Trial

Which of the following types of advertising is used after a product has been introduced?

A. Information

B. Persuasive

C. Brand switching

D. Image - B. Persuasive

Which of the following types of advertising is used to influence the way a customer perceives a
product?

A. Promotional
B. Informational

C. Image

D. Persuasive - C. Image

Which of the following types of advertising is designed to bring former customers back to a
product?
A. Persuasive