Humanities and Social Sciences 12-1
LESSON 09: TEXT INFORMATION & MEDIA
TEXT marks, symbols and other special
- is a simple and flexible format of presenting characters.
information or conveying ideas whether ➔ When fonts are installed in the
hand-written, printed or displayed on-screen. computer, they usually come in file
Text is very powerful as well in formats such as True Type Font
disseminating information, providing (.ttf), Open Type Font (.otf), etc.
direction and giving suggestions.
Type of typefaces:
2 SOURCES OF TEXT
1. Formal Text-based materials 1. Serif:
- are created and distributed by - connotes formality and readability
established institutions (such as in large amounts of text. This font
publishing companies, news is usually used for the body text of
agencies, etc.) and go through a books, newspapers, magazines, and
rigorous process of editing or research publication.
evaluation and are usually
governed by censorship of the state. Example: Times New Roman,
2. Informal Text-based materials Garamond, Baskerville
- come from personal opinions or
views on different issues, 1. San Serif:
processes, etc. - brings a clean, minimalist look to
the text. This font is used for clear
MEDIA INFORMATION DESIGN and direct meaning of text such as
FRAMEWORK road signage, building directory,
(Basic Principles of Graphic Design Layout) and nutrition facts in food
1. Audience packages.
2. Author
3. Sender Example: Arial, Helvetica, Tahoma,
4. Key Content Verdana, Calibri
5. Purpose
6. Form 2. Slab Serif:
7. Style - carries a solid or heavy look to a
8. Format text. This font can be used for large
advertising signs on billboards.
TEXT AS VISUAL
- In the absence of images or drawings, text is Example: Rockwell, Playbill,
the easiest way of communicating to your Blackoak
audience. The use of various font types can
express different emotions or meaning. 3. Script:
- draws much attention to itself
a). Typeface because it's brush-like strokes. This
➔ (also called font, font type, or type) must be used sparingly and not to
refers to the representation or style be used in large body texts. This
of a text in the digital format. font is used in wedding invitation
➔ A typeface usually consists of cards or other formal events.
alphabets, numbers, punctuation
Lagi’t lagi para sa bayan— at kabataan. Good luck! (੭˃ᴗ˂)੭
, Media Information Literature Exam Reviewer
Humanities and Social Sciences 12-1
Example: Edwardian, Vladimir, - refers to how near or how far are
Kunstler the text elements from each other.
When two things are closely
4. Decorative: related, we bring them close
- display or decorative caters to a together.
wide variety of emotions (
celebration, fear, horror) or themes 4. Alignment
such as kiddie, circus, summer, etc. - refers to how the text is positioned
in the page. This can be left, right,
Example: Chiller, Curlz MT, center or justified.
Jokerman
5. Organization
7 DESIGN PRINCIPLES AND ELEMENTS - refers to a conscious effort to
(Design, Principles, and Elements: Typography) organize the different text elements
in a page. Organization ensures that
1. Emphasis while some text elements are
- refers to the importance or value separated from each other (based
given to a part of the text-based on the principle of proximity), they
content. When trying to make a are still somehow connected with
point or highlighting a message, the rest of the elements in the page.
you can make the text bold,
italicized, have a heavier weight, 6. Repetition
darkened or lightened (depending - concerns consistency of elements
on your background color) or and the unity of the entire design.
enlarged. Repetition encourages the use of
repeating some typefaces within the
2. Appropriateness page.
- refers to how fitting or suitable the
text is used for a specific audience, 7. Contrast
purpose or event. In the creation of - creates visual interest to text
text-based content, make sure that elements. Contrast is achieved
the selection criteria (tone, style, when two elements are different
purpose, clarity) is followed. from each other.
3. Proximity
LESSON 10: VISUAL INFORMATION AND MEDIA
VISUAL MEDIA Strips, Cartoons, Memes, Visual note-taking,
- Refers to instruments, applications, etc. that etc.
teachers and/or students use to convey new
information to help learn the uses, TYPES OF VISUAL MEDIA
assessment, and creation of visual images.
- The primary purpose of visual information is 1. Formally Produced Visual Media
to gain attention, create meaning, and - Produced by formal organizations
facilitate retention. such as schools, government, and
- Examples of Visual Media are Photography, established media/publishing
Video, Screenshots, Infographics, Data outfits are considered formally
visualization (such as charts, graphs), Comic produced.
Lagi’t lagi para sa bayan— at kabataan. Good luck! (੭˃ᴗ˂)੭