TikTok Media Buying Certification Exam
Study online at https://quizlet.com/_fjyk1y
1. Where in ads manager can you create custom C. Analytics
reports for a campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools
2. Which is the expected outcome for advertisers B. Utilize the budget in full
that use the Maximum Delivery budding strate-
gy?
A. Achieve a pre-determined frequency cap
B. Utilize the budget in full
C. Ensure ad delivery to all targeted users in the
first day
D. Ensure lower volatility in costs per result
3. Which are benefits of using Business Center? (Se- A. Ability to collaborate with adver-
lect all that apply) tiser's agency & B. Set different roles
A. Ability to collaborate with advertiser's agency and permissions to team members
B. Set different roles and permissions for team
members
C. Access to preferred auction status in ads auc-
tion
D. Set budgets across multiple campaigns
4. Which measurement solution should be selected B. Brand Lift
to understand if a campaign has increased pur-
chase intent?
A. Sales Lift
B. Brand Lift
C. Post-purchase survey
D. Media mix modeling
, TikTok Media Buying Certification Exam
Study online at https://quizlet.com/_fjyk1y
5. A Spark ad is receiving negative comments, and A. Add blocked word filters to Tik-
the advertiser is concerned about overall brand Tok Ads Manager account & D. Ask
safety. Which steps can the advertiser take to the creator to turn off comments on
combat negative comments? (Select all that ap- their organic post
ply)
A. Add blocked word filters to TikTok Ads Manag-
er acct
B. Create a new TikTok Ads Manager acct.
C. Decrease ad spend on the Spark Ad
D. Ask the creator to turn off comments on their
organic post
6. Which tools can advertisers use to help with the C. Creative Assistant & D. CapCut
creation of scripts for TikTok Ads? (Select all that
apply)
A. TikTok Ads Manager
B. TikTok Business Center
C. Creative Assistant
D. CapCut
7. Which of the following is an example of Split A. Using two different sets of cre-
Testing? atives for a specific campaign
A. Using two different sets of creatives for a spe-
cific campaign
B. Selecting a TikTok ad placement and a Pangle
placement for a campaign
C. Increasing the budget mid-campaign to in-
crease reach
D. Terminating one ad group within the cam-
paign while the campaign is in-flight
8.
, TikTok Media Buying Certification Exam
Study online at https://quizlet.com/_fjyk1y
Which of the following is true for Spark ads? A. Ability to promote organic videos
A. Ability to promote organic videos as paid me- as paid media ads
dia ads
B. Ability to reduce auction costs across cam-
paign
C. Ability to bypass the ad review process for ads
D. Ability to limit the video to only the followers
of the advertiser on TikTok
9. Which is true for the audience insights tool? D. It provides potential and reached
A. It provides audience data only related to your audience data
ad account
B. It provides recommended bidding for specific
audiences
C. It provides audience data from 6 months ago
D. It provides potential and reached audience
data
10. Which is an example of creative fatigue? B. Reduction in conversions vs.
A. Cost per acquisition decreasing click-through rate
B. Reduction in conversions vs. click-through
rate
C. CPM increasing for the campaign
D. One set of creatives is outperforming another
set in the same campaign
11. Which are types of events that the TikTok Pixel A. Add to cart & C. Place an Order
measures? (Select all that apply)
A. Add to Cart
B. Unsubscribe
C. Place an Order
D. Click to Call
Study online at https://quizlet.com/_fjyk1y
1. Where in ads manager can you create custom C. Analytics
reports for a campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools
2. Which is the expected outcome for advertisers B. Utilize the budget in full
that use the Maximum Delivery budding strate-
gy?
A. Achieve a pre-determined frequency cap
B. Utilize the budget in full
C. Ensure ad delivery to all targeted users in the
first day
D. Ensure lower volatility in costs per result
3. Which are benefits of using Business Center? (Se- A. Ability to collaborate with adver-
lect all that apply) tiser's agency & B. Set different roles
A. Ability to collaborate with advertiser's agency and permissions to team members
B. Set different roles and permissions for team
members
C. Access to preferred auction status in ads auc-
tion
D. Set budgets across multiple campaigns
4. Which measurement solution should be selected B. Brand Lift
to understand if a campaign has increased pur-
chase intent?
A. Sales Lift
B. Brand Lift
C. Post-purchase survey
D. Media mix modeling
, TikTok Media Buying Certification Exam
Study online at https://quizlet.com/_fjyk1y
5. A Spark ad is receiving negative comments, and A. Add blocked word filters to Tik-
the advertiser is concerned about overall brand Tok Ads Manager account & D. Ask
safety. Which steps can the advertiser take to the creator to turn off comments on
combat negative comments? (Select all that ap- their organic post
ply)
A. Add blocked word filters to TikTok Ads Manag-
er acct
B. Create a new TikTok Ads Manager acct.
C. Decrease ad spend on the Spark Ad
D. Ask the creator to turn off comments on their
organic post
6. Which tools can advertisers use to help with the C. Creative Assistant & D. CapCut
creation of scripts for TikTok Ads? (Select all that
apply)
A. TikTok Ads Manager
B. TikTok Business Center
C. Creative Assistant
D. CapCut
7. Which of the following is an example of Split A. Using two different sets of cre-
Testing? atives for a specific campaign
A. Using two different sets of creatives for a spe-
cific campaign
B. Selecting a TikTok ad placement and a Pangle
placement for a campaign
C. Increasing the budget mid-campaign to in-
crease reach
D. Terminating one ad group within the cam-
paign while the campaign is in-flight
8.
, TikTok Media Buying Certification Exam
Study online at https://quizlet.com/_fjyk1y
Which of the following is true for Spark ads? A. Ability to promote organic videos
A. Ability to promote organic videos as paid me- as paid media ads
dia ads
B. Ability to reduce auction costs across cam-
paign
C. Ability to bypass the ad review process for ads
D. Ability to limit the video to only the followers
of the advertiser on TikTok
9. Which is true for the audience insights tool? D. It provides potential and reached
A. It provides audience data only related to your audience data
ad account
B. It provides recommended bidding for specific
audiences
C. It provides audience data from 6 months ago
D. It provides potential and reached audience
data
10. Which is an example of creative fatigue? B. Reduction in conversions vs.
A. Cost per acquisition decreasing click-through rate
B. Reduction in conversions vs. click-through
rate
C. CPM increasing for the campaign
D. One set of creatives is outperforming another
set in the same campaign
11. Which are types of events that the TikTok Pixel A. Add to cart & C. Place an Order
measures? (Select all that apply)
A. Add to Cart
B. Unsubscribe
C. Place an Order
D. Click to Call
