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Product positioning . seminar presentation

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How to position a product_ Strategies and insights

Institution
Universiteit Leiden (UL)
Course
The psychology of Selling and Advertising

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Po




Week 3: POSITIONING
Using Positioning in Selling and Advertising (S&A)


Camilla Tepin Rizzi and Yasmin Schoof May 13th, 2019

, Content
• Articles’ findings applied to real-life consumer options
• Topic overview: connecting the literature
• Discussion 1: Group reflection about implications
• Discussion 2: (activity) Application of findings to a
S&A problem

, Hollister Abercrombie Gilly Hicks




Aéropostale
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Universiteit Leiden (UL)
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Master Economic And Consumer Psychology
Course
The psychology of Selling and Advertising
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2018/2019
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  • product positioning
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