TikTok Media Buying Exam
Study online at https://quizlet.com/_6sga5k
1. What is TopView? The first video users see upon opening the TikTok app.
Objective: Reach
Service: Managed service
Delivery model: Reach & Frequency
Pricing: CPM and targeting surcharge
2. What are the ben- 1. First ad users see
efits of TopView?
2. Guaranteed delivery
3. Strengthen brand awareness
4. Adjacent to high-quality personalized content
3. What is TopFeed? The first ad shown in the user's FYP.
Objective: Reach
Service: Allowlist
Delivery model: Reach & Frequency
Pricing: CPM
4. What are the ben- 1. Provides broad reach
efits of TopFeed?
2. Leverage R&F's predictability to optimize reach
3. Can customize frequency
5.
, TikTok Media Buying Exam
Study online at https://quizlet.com/_6sga5k
What is Reach & R&F is a campaign buying type where you can manage the audiences you reach
Frequency? and how often they see your ad, at a fixed cost.
It's ideal if you want predictable reach and prefer planning ahead. It's available by
allowlisting.
You can reserve inventory in advance. It's ideal for broad product launches or
branding campaigns.
6. What is Max Your ads will be positioned alongside the top 4% of trending content on TikTok,
Pulse? determined by the Pulse Score across ALL content categories.
7. What are Catego- Your ad will be adjacent to the top 4% of trending TikTok content based on the Pulse
ry Lineups? Score across 12+ categories like Beauty and Personal Care, Sports, and more.
8. What are Season- Your ad will be adjacent to the top 4% of trending TikTok content based on Pulse
al Lineups? Score during key seasonal moments such as Thanksgiving, winter holidays, and
more, allowing for maximized brand awareness and relevance.
9. What is Pulse Pre- Your ads appear directly after videos from top publisher partners in lifestyle
miere? and eduction, sports, and entertainment categories, ensuring maximum exposure
alongside content from leading partners like Disney, BuzzFeed, and more.
10. What is the Pulse A proprietary scoring system developed by TikTok to recognize top trending con-
Score? tent.
11. What are the ben- 1. Your ad is guaranteed to appear next to attention-grabbing content, as it follows
efits of using the top 4% of trending content on TikTok. TikTok users spend 33% more time
Pulse? watching ads adjacent to favorable content.
2. Pulse ensures the highest level of brand suitability because your ad is immedi-
ately screened by our inventory filter before placement.
12.
Study online at https://quizlet.com/_6sga5k
1. What is TopView? The first video users see upon opening the TikTok app.
Objective: Reach
Service: Managed service
Delivery model: Reach & Frequency
Pricing: CPM and targeting surcharge
2. What are the ben- 1. First ad users see
efits of TopView?
2. Guaranteed delivery
3. Strengthen brand awareness
4. Adjacent to high-quality personalized content
3. What is TopFeed? The first ad shown in the user's FYP.
Objective: Reach
Service: Allowlist
Delivery model: Reach & Frequency
Pricing: CPM
4. What are the ben- 1. Provides broad reach
efits of TopFeed?
2. Leverage R&F's predictability to optimize reach
3. Can customize frequency
5.
, TikTok Media Buying Exam
Study online at https://quizlet.com/_6sga5k
What is Reach & R&F is a campaign buying type where you can manage the audiences you reach
Frequency? and how often they see your ad, at a fixed cost.
It's ideal if you want predictable reach and prefer planning ahead. It's available by
allowlisting.
You can reserve inventory in advance. It's ideal for broad product launches or
branding campaigns.
6. What is Max Your ads will be positioned alongside the top 4% of trending content on TikTok,
Pulse? determined by the Pulse Score across ALL content categories.
7. What are Catego- Your ad will be adjacent to the top 4% of trending TikTok content based on the Pulse
ry Lineups? Score across 12+ categories like Beauty and Personal Care, Sports, and more.
8. What are Season- Your ad will be adjacent to the top 4% of trending TikTok content based on Pulse
al Lineups? Score during key seasonal moments such as Thanksgiving, winter holidays, and
more, allowing for maximized brand awareness and relevance.
9. What is Pulse Pre- Your ads appear directly after videos from top publisher partners in lifestyle
miere? and eduction, sports, and entertainment categories, ensuring maximum exposure
alongside content from leading partners like Disney, BuzzFeed, and more.
10. What is the Pulse A proprietary scoring system developed by TikTok to recognize top trending con-
Score? tent.
11. What are the ben- 1. Your ad is guaranteed to appear next to attention-grabbing content, as it follows
efits of using the top 4% of trending content on TikTok. TikTok users spend 33% more time
Pulse? watching ads adjacent to favorable content.
2. Pulse ensures the highest level of brand suitability because your ad is immedi-
ately screened by our inventory filter before placement.
12.
