TikTok Media Buying Certification Practice Test
Study online at https://quizlet.com/_fkcsnz
1. Where in Ads Manager can you create Custom reports C
for a campaign?
A Audience insights
B Video insights
C Analytics
D Tools
2. Which is the expected outcome for advertisers that use B
the Maximum Delivery bidding
strategy?
A Achieve a pre-determined frequency cap
B Utilize the budget in full
C Ensure ad delivery to all targeted users in the first
day
D Ensure lower volatility in costs per result
3. Which are benefits of using Business Center? (Select all A and B
that apply)
A Ability to collaborate with advertiser's agency
B Set different roles and permissions for team mem-
bers
C Access to preferred auction status in ads auction
D Set budgets across multiple campaigns
4. Which measurement solution should be selected to B
understand if a campaign has increased purchase in-
tent?
A Sales lift
B Brand lift
C Post-purchase survey
D Media mix modeling
1/7
, TikTok Media Buying Certification Practice Test
Study online at https://quizlet.com/_fkcsnz
5. A Spark ad is receiving negative comments and the ad- A and D
vertiser is concerned about overall brand safety. Which
steps can the advertiser take to combat negative com-
ments? (Select all that apply)
A Add blocked word filters to TikTok Ads Manager ac-
count.
B Create a new TikTok Ads Manager account.
C Decrease ad spend on the Spark ad.
D Ask the creator to turn off comments on their organ-
ic post.
6. Which tools can advertisers use to help with the cre- C and D
ation of scripts for TikTok ads? (Select all that apply)
A TikTok Ads Manager
B TikTok Business Center
C Creative Assistant
D CapCut
7. Which of the following is an example of Split testing? A
A Using two different sets of creatives for a specific
campaign
B Selecting a TikTok ad placement and a Pangle place-
ment for a campaign
C Increasing the budget mid-campaign to increase
reach
D Terminating one ad group within the campaign while
the campaign is in-flight
8. Which of the following is true for Spark ads? A
A Ability to promote organic videos as paid media ads
B Ability to reduce auction costs across campaign
C Ability to bypass the ad review process for ads
2/7
Study online at https://quizlet.com/_fkcsnz
1. Where in Ads Manager can you create Custom reports C
for a campaign?
A Audience insights
B Video insights
C Analytics
D Tools
2. Which is the expected outcome for advertisers that use B
the Maximum Delivery bidding
strategy?
A Achieve a pre-determined frequency cap
B Utilize the budget in full
C Ensure ad delivery to all targeted users in the first
day
D Ensure lower volatility in costs per result
3. Which are benefits of using Business Center? (Select all A and B
that apply)
A Ability to collaborate with advertiser's agency
B Set different roles and permissions for team mem-
bers
C Access to preferred auction status in ads auction
D Set budgets across multiple campaigns
4. Which measurement solution should be selected to B
understand if a campaign has increased purchase in-
tent?
A Sales lift
B Brand lift
C Post-purchase survey
D Media mix modeling
1/7
, TikTok Media Buying Certification Practice Test
Study online at https://quizlet.com/_fkcsnz
5. A Spark ad is receiving negative comments and the ad- A and D
vertiser is concerned about overall brand safety. Which
steps can the advertiser take to combat negative com-
ments? (Select all that apply)
A Add blocked word filters to TikTok Ads Manager ac-
count.
B Create a new TikTok Ads Manager account.
C Decrease ad spend on the Spark ad.
D Ask the creator to turn off comments on their organ-
ic post.
6. Which tools can advertisers use to help with the cre- C and D
ation of scripts for TikTok ads? (Select all that apply)
A TikTok Ads Manager
B TikTok Business Center
C Creative Assistant
D CapCut
7. Which of the following is an example of Split testing? A
A Using two different sets of creatives for a specific
campaign
B Selecting a TikTok ad placement and a Pangle place-
ment for a campaign
C Increasing the budget mid-campaign to increase
reach
D Terminating one ad group within the campaign while
the campaign is in-flight
8. Which of the following is true for Spark ads? A
A Ability to promote organic videos as paid media ads
B Ability to reduce auction costs across campaign
C Ability to bypass the ad review process for ads
2/7
