TikTok Media Buying Certification Test (2024)
Study online at https://quizlet.com/_fnep9c
1. Where in Ads Manager can you create custom reports Analytics
for a campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools
2. Which is the expected outcome for advertisers that use Utilize the budget in full
the Maximum Delivery bidding strategy?
A. Achieve a pre-determined frequency cap
B. Utilize the budget in full
C. Ensure ad delivery to all targeted users in the first
day
D. Ensure lower volatility in costs per result
3. Which are benefits of using TikTok Business Center? A&B
(Select all that apply) (Ability to collaborate
A. Ability to collaborate with advertiser's agency w/ advertiser's agency
B. Set different roles and permissions for team mem- and setting differ-
bers ent roles/permissions for
C. Access to preferred auction status in ads auction team members)
D. Set budgets across multiple campaigns
4. Which measurement solution should be selected to Brand lift
understand if a campaign has increased purchase in-
tent?
A. Sales lift
B. Brand lift
C. Post-purchase survey
D. Media mix modeling
5.
1/7
, TikTok Media Buying Certification Test (2024)
Study online at https://quizlet.com/_fnep9c
A Spark ad is receiving negative comments and the ad- A&D
vertiser is concerned about overall brand safety. Which (Add blocked word fil-
steps can the advertiser take to combat negative com- ters and have creator turn
ments? (Select all that apply) off comments on organic
A. Add blocked word filters to TikTok Ads Manager post)
account
B. Create a new TikTok Ads Manager account
C. Decrease ad spend on the Spark ad
D. Ask the creator to turn off comments on their organ-
ic post
6. Which tools can advertisers use to help with the cre- C&D
ation of scripts for TikTok ads? (Select all that apply) (Creative Assistant and
A. TikTok Ads Manager CapCut)
B. TikTok Business Center
C. Creative Assistant
D. CapCut
7. Which of the following is an example of Split testing? Using two different sets
A. Using two different sets of creatives for a specific of creatives for a specific
campaign campaign
B. Selecting a TikTok ad placement and a Pangle place-
ment for a campaign
C. Increasing the budget mid-campaign to increase
reach
D. Terminating one ad group within the campaign
while the campaign is in-flight
8. Which of the following is true for Spark ads? Ability to promote organic
A. Ability to promote organic videos as paid media ads videos as paid media ads
B. Ability to reduce auction costs across campaign
C. Ability to bypass the ad review process for ads
2/7
Study online at https://quizlet.com/_fnep9c
1. Where in Ads Manager can you create custom reports Analytics
for a campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools
2. Which is the expected outcome for advertisers that use Utilize the budget in full
the Maximum Delivery bidding strategy?
A. Achieve a pre-determined frequency cap
B. Utilize the budget in full
C. Ensure ad delivery to all targeted users in the first
day
D. Ensure lower volatility in costs per result
3. Which are benefits of using TikTok Business Center? A&B
(Select all that apply) (Ability to collaborate
A. Ability to collaborate with advertiser's agency w/ advertiser's agency
B. Set different roles and permissions for team mem- and setting differ-
bers ent roles/permissions for
C. Access to preferred auction status in ads auction team members)
D. Set budgets across multiple campaigns
4. Which measurement solution should be selected to Brand lift
understand if a campaign has increased purchase in-
tent?
A. Sales lift
B. Brand lift
C. Post-purchase survey
D. Media mix modeling
5.
1/7
, TikTok Media Buying Certification Test (2024)
Study online at https://quizlet.com/_fnep9c
A Spark ad is receiving negative comments and the ad- A&D
vertiser is concerned about overall brand safety. Which (Add blocked word fil-
steps can the advertiser take to combat negative com- ters and have creator turn
ments? (Select all that apply) off comments on organic
A. Add blocked word filters to TikTok Ads Manager post)
account
B. Create a new TikTok Ads Manager account
C. Decrease ad spend on the Spark ad
D. Ask the creator to turn off comments on their organ-
ic post
6. Which tools can advertisers use to help with the cre- C&D
ation of scripts for TikTok ads? (Select all that apply) (Creative Assistant and
A. TikTok Ads Manager CapCut)
B. TikTok Business Center
C. Creative Assistant
D. CapCut
7. Which of the following is an example of Split testing? Using two different sets
A. Using two different sets of creatives for a specific of creatives for a specific
campaign campaign
B. Selecting a TikTok ad placement and a Pangle place-
ment for a campaign
C. Increasing the budget mid-campaign to increase
reach
D. Terminating one ad group within the campaign
while the campaign is in-flight
8. Which of the following is true for Spark ads? Ability to promote organic
A. Ability to promote organic videos as paid media ads videos as paid media ads
B. Ability to reduce auction costs across campaign
C. Ability to bypass the ad review process for ads
2/7
