Page 1 of 6
D 099 / D099 FINAL EXAM (LATEST
UPDATES STUDY BUNDLE PACKAGE WITH SOLUTIONS)
SALES MANAGEMENT | QUESTIONS AND ANSWERS |
GRADE A | 100% CORRECT (VERIFIED ANSWERS) -
WGU
Elasticity Demand .....ANSWER.....Elastic = small price change =
big demand change.
Inelastic Demand .....ANSWER.....Demand barely changes with
price.
Cost-Based Pricing .....ANSWER.....Add markup to cost.
Value-Based Pricing .....ANSWER.....Based on customer value
perception.
Competition-Based Pricing .....ANSWER.....Based on rivals' prices.
Skimming Pricing Strategy .....ANSWER.....Start high, drop later.
, Page 2 of 6
Penetration Pricing Strategy .....ANSWER.....Low intro price for
market share.
Psychological Pricing Strategy .....ANSWER.....$19.99 feels
cheaper than $20.
Prestige Pricing Strategy .....ANSWER.....High price = high status.
Price Fixing .....ANSWER.....🚫 illegal collusion.
Predatory Pricing .....ANSWER.....Undercutting to kill competition.
Bait & Switch .....ANSWER.....Deceptive = illegal.
Promotional Mix .....ANSWER.....Advertising, PR, Personal Selling,
Sales Promo, Digital.
Push Strategy .....ANSWER.....Push product to consumers via
retailers.
Pull Strategy .....ANSWER.....Get consumers to demand product.
D 099 / D099 FINAL EXAM (LATEST
UPDATES STUDY BUNDLE PACKAGE WITH SOLUTIONS)
SALES MANAGEMENT | QUESTIONS AND ANSWERS |
GRADE A | 100% CORRECT (VERIFIED ANSWERS) -
WGU
Elasticity Demand .....ANSWER.....Elastic = small price change =
big demand change.
Inelastic Demand .....ANSWER.....Demand barely changes with
price.
Cost-Based Pricing .....ANSWER.....Add markup to cost.
Value-Based Pricing .....ANSWER.....Based on customer value
perception.
Competition-Based Pricing .....ANSWER.....Based on rivals' prices.
Skimming Pricing Strategy .....ANSWER.....Start high, drop later.
, Page 2 of 6
Penetration Pricing Strategy .....ANSWER.....Low intro price for
market share.
Psychological Pricing Strategy .....ANSWER.....$19.99 feels
cheaper than $20.
Prestige Pricing Strategy .....ANSWER.....High price = high status.
Price Fixing .....ANSWER.....🚫 illegal collusion.
Predatory Pricing .....ANSWER.....Undercutting to kill competition.
Bait & Switch .....ANSWER.....Deceptive = illegal.
Promotional Mix .....ANSWER.....Advertising, PR, Personal Selling,
Sales Promo, Digital.
Push Strategy .....ANSWER.....Push product to consumers via
retailers.
Pull Strategy .....ANSWER.....Get consumers to demand product.
