Page 1 of 31
D174 / D 174 FINAL EXAMS (LATEST
UPDATES STUDY BUNDLE PACKAGE WITH SOLUTIONS)
MARKETING MANAGEMENT | QUESTIONS AND
ANSWERS | GRADE A | 100% CORRECT (VERIFIED
ANSWERS) - WGU
AMA's 7 Big Problems in Marketing .....ANSWER.....1. Effectively
targeting high value sources of growth
2. The role of marketing in the firm and the c-suite
3. The digital transformation of the modern corporation
4. Generating and using insight to shape marketing practice
5. Dealing with an omni-channel world
6. Competing in dynamic global markets
7. Balancing incremental and radical innovation
,Page 2 of 31
Pre-Industrial Revolution .....ANSWER.....-Products were
customized
-One to one marketing
Post-Marketing Concept Approaches .....ANSWER.....-
differentiation orientation
-Market orientation
-Relationship orientation
-One to one marketing
Sales orientation .....ANSWER.....push product into customer
Marketing Mix (4 P's) .....ANSWER.....Product, Price, Place,
Promotion
Extended marketing mix .....ANSWER.....people - Employees,
social interactions, relationships
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process - operational efficiencies, level of
standardizations and customizations, service designs
physical evidence - facilities, equipment, uniforms, tangible
aspects
Big M Marketing .....ANSWER.....Core driver-customer value,
exchange, customer relationships, benefits to the organization
Strategic marketing approach
Little m marketing .....ANSWER.....Focuses on functional or
operational level of the org.
-Tactical marketing: Marketing activities that take place at the
functional or operational level of a firm.
-nuts and bolts
, Page 4 of 31
Sustainability .....ANSWER.....meeting the needs of the present
without compromising the ability of future generations to meet
their own needs
Triple Bottom Line .....ANSWER.....people, planet, profit
benefit .....ANSWER.....some type of utilities that a company
provides customers
Four types of utility .....ANSWER.....form, time, place, ownership
Three types of utility created by marketing .....ANSWER.....time,
place, ownership
Redraw Porters Value Chain .....ANSWER.....-
5 Primary Activities of Porter's Value Chain
.....ANSWER.....inbound logistics, operations, outbound logistics,
marketing and sales, service
D174 / D 174 FINAL EXAMS (LATEST
UPDATES STUDY BUNDLE PACKAGE WITH SOLUTIONS)
MARKETING MANAGEMENT | QUESTIONS AND
ANSWERS | GRADE A | 100% CORRECT (VERIFIED
ANSWERS) - WGU
AMA's 7 Big Problems in Marketing .....ANSWER.....1. Effectively
targeting high value sources of growth
2. The role of marketing in the firm and the c-suite
3. The digital transformation of the modern corporation
4. Generating and using insight to shape marketing practice
5. Dealing with an omni-channel world
6. Competing in dynamic global markets
7. Balancing incremental and radical innovation
,Page 2 of 31
Pre-Industrial Revolution .....ANSWER.....-Products were
customized
-One to one marketing
Post-Marketing Concept Approaches .....ANSWER.....-
differentiation orientation
-Market orientation
-Relationship orientation
-One to one marketing
Sales orientation .....ANSWER.....push product into customer
Marketing Mix (4 P's) .....ANSWER.....Product, Price, Place,
Promotion
Extended marketing mix .....ANSWER.....people - Employees,
social interactions, relationships
,Page 3 of 31
process - operational efficiencies, level of
standardizations and customizations, service designs
physical evidence - facilities, equipment, uniforms, tangible
aspects
Big M Marketing .....ANSWER.....Core driver-customer value,
exchange, customer relationships, benefits to the organization
Strategic marketing approach
Little m marketing .....ANSWER.....Focuses on functional or
operational level of the org.
-Tactical marketing: Marketing activities that take place at the
functional or operational level of a firm.
-nuts and bolts
, Page 4 of 31
Sustainability .....ANSWER.....meeting the needs of the present
without compromising the ability of future generations to meet
their own needs
Triple Bottom Line .....ANSWER.....people, planet, profit
benefit .....ANSWER.....some type of utilities that a company
provides customers
Four types of utility .....ANSWER.....form, time, place, ownership
Three types of utility created by marketing .....ANSWER.....time,
place, ownership
Redraw Porters Value Chain .....ANSWER.....-
5 Primary Activities of Porter's Value Chain
.....ANSWER.....inbound logistics, operations, outbound logistics,
marketing and sales, service
