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ERTH 310 Final Exam With Complete Solution
The contemporary concept of public relations is based on which
of the following key words? ......ANSWER........Reciprocal, mutual
and between
The specialized part of public relations in non-profit entities that
builds and maintains relationships with donors, volunteers, and
members to secure financial and donated support is referred to
as? ......ANSWER........Development
Which specialized part of the practice deals with an
organization's "number one public" and its "most important
asset"? ......ANSWER........Internal Relations
The armed forces and many government agencies typically use
which one of the following to designate the public relations
function? ......ANSWER........Public affairs
,Page 2 of 73
Which of the following best describes information provided by
an outside source that is used by media because the information
has news value. ......ANSWER........Publicityn
Lobbying involves much more than persuading legislators. Which
of the following are elements of this critical organization
function? ......ANSWER........Researching legislation, Working with
coalitions, Face-to-Face communication
Attending congressional hearings
Which of the following present(s) a more accurate description of
lobbying than do the images of cigar-chomping, well-connected
insiders handing out stacks of cash in the halls of government?
......ANSWER........Studying government, legislative process, public
policy and public opinion
Creating information to educate and persuade related to these
issues
,Page 3 of 73
Mobilizing like-minded folks "back home," referred to as
"grassroots lobbying"
Researching legislators' positions on issues
Which of the following is devoted to directly influencing
government legislation and regulations?
......ANSWER........Lobbying
Which of the following identifies needs and wants, provides
products to meet them and deals with customers?
......ANSWER........Marketing
When a practitioner attempts to make a product newsworthy in
order to get media and public attention, it is called
......ANSWER........Product Publicity
The specialized part of corporate public relations that interacts
with shareholders and the financial community is which of the
following? ......ANSWER........Investor Relations
, Page 4 of 73
The management function most often confused with public
relations is ......ANSWER........Marketing
Which of the following casts corporate practitioners in the role
of serving as liaisons between their corporations and
governmental units? ......ANSWER........Public affairs
Which of the following best describes information provided by
an outside source that is used by media because the information
has news value. ......ANSWER........Publicity
A controlled means of placing messages in the mass media at a
specific time and place to reach audiences is an example of
which function? ......ANSWER........Advertising
Public relations practitioners who are going into the specific role
of Investor Relations need to know which of the following areas?
Check all that apply. ......ANSWER........Business
Law
Management
ERTH 310 Final Exam With Complete Solution
The contemporary concept of public relations is based on which
of the following key words? ......ANSWER........Reciprocal, mutual
and between
The specialized part of public relations in non-profit entities that
builds and maintains relationships with donors, volunteers, and
members to secure financial and donated support is referred to
as? ......ANSWER........Development
Which specialized part of the practice deals with an
organization's "number one public" and its "most important
asset"? ......ANSWER........Internal Relations
The armed forces and many government agencies typically use
which one of the following to designate the public relations
function? ......ANSWER........Public affairs
,Page 2 of 73
Which of the following best describes information provided by
an outside source that is used by media because the information
has news value. ......ANSWER........Publicityn
Lobbying involves much more than persuading legislators. Which
of the following are elements of this critical organization
function? ......ANSWER........Researching legislation, Working with
coalitions, Face-to-Face communication
Attending congressional hearings
Which of the following present(s) a more accurate description of
lobbying than do the images of cigar-chomping, well-connected
insiders handing out stacks of cash in the halls of government?
......ANSWER........Studying government, legislative process, public
policy and public opinion
Creating information to educate and persuade related to these
issues
,Page 3 of 73
Mobilizing like-minded folks "back home," referred to as
"grassroots lobbying"
Researching legislators' positions on issues
Which of the following is devoted to directly influencing
government legislation and regulations?
......ANSWER........Lobbying
Which of the following identifies needs and wants, provides
products to meet them and deals with customers?
......ANSWER........Marketing
When a practitioner attempts to make a product newsworthy in
order to get media and public attention, it is called
......ANSWER........Product Publicity
The specialized part of corporate public relations that interacts
with shareholders and the financial community is which of the
following? ......ANSWER........Investor Relations
, Page 4 of 73
The management function most often confused with public
relations is ......ANSWER........Marketing
Which of the following casts corporate practitioners in the role
of serving as liaisons between their corporations and
governmental units? ......ANSWER........Public affairs
Which of the following best describes information provided by
an outside source that is used by media because the information
has news value. ......ANSWER........Publicity
A controlled means of placing messages in the mass media at a
specific time and place to reach audiences is an example of
which function? ......ANSWER........Advertising
Public relations practitioners who are going into the specific role
of Investor Relations need to know which of the following areas?
Check all that apply. ......ANSWER........Business
Law
Management
