P2 Prep - Unit 19: Pitching for a New Business
P2: Review the factors that need to be considered to
start up a micro-business
- Think of a name for your business which is not registered by another
business.
- The name of my business is Vita Vend.
Factors that need to be considered:
1.Time Constraints: When starting a business, there are many tasks to
complete and deadlines to meet. Tasks should be listed in order of importance.
Allocating time to each step can reduce any expensive mistakes.
Consider:
What needs to be done
- Conduct competitor analysis
- Identify target audience
- Research nutritious & healthy snacks for vending machine
- Research snacks for different times (pre/post workout)
- Research dietary preferences/allergy-friendly snacks
- Research locations for machines (universities, gyms, workplaces)
- Develop branding and logo design
- Create basic business plan/financial forecast
- Consider point system, badges, and gamification features
- Plan discount system, redemption methods, and potential partners
- Register Private Limited Company (LTD)
- Secure necessary permits and insurance
- Protect user data privacy compliance
- Design app layout – user-friendly & attractive
- Design in-app gamification visuals (points, badges, rewards)
- Plan marketing materials for launch (social media, pop-up event materials)
- Negotiate supplier contracts (healthy snacks, machines)
- Develop prototype vending machine and app demo
- Develop AI recommendation engine
- Source/build vending machines with interactive touchscreen
- Integrate app with fitness trackers (optional feature)
- Design machine interactive experience/UI
- Plan stock management and replenishment logistics
- Hire AI developers, operations/logistics staff, marketing & support
, - Train employees on roles and customer service
- Create terms of service and privacy policy
- Plan for Vita Vend-branded snacks
- Plan 24/7 machine operations & support logistics
- Build website and social media pages (with content schedule)
- Test payment systems (card, contactless, app)
- Install machines at selected locations
- Conduct quality assurance & user experience testing
- Create customer feedback system (including gamification tracking)
- Run pilot launch (small test area)
- Evaluate pilot data and make adjustments
- Plan sustainability practices (eco packaging, energy-efficient machines)
- Develop community engagement campaigns (wellness challenges, pop-ups)
- Marketing and launch campaigns (social media + pop-ups)
- Set launch date aligned with peak trading periods
- Organise launch events and initial promotions
- Establish maintenance schedule (regular servicing, cleaning, software updates)
When each task needs to be done by
,Month 1–2: Research & Planning
1. Conduct competitor analysis
2. Identify target audience
3. Research nutritious & healthy snacks for vending machine
4. Research snacks for different times (pre/post workout)
5. Research dietary preferences/allergy-friendly snacks
6. Research locations for machines (universities, gyms, workplaces)
7. Develop branding and logo design
8. Create basic business plan/financial forecast
9. Consider point system, badges, and gamification features
10. Plan discount system, redemption methods, and potential partners
11. Register Private Limited Company (LTD)
12. Secure necessary permits and insurance
13. Protect user data privacy compliance
Month 2–3: App & Design Development
14. Design app layout – user-friendly & attractive
15. Design in-app gamification visuals (points, badges, rewards)
16. Plan marketing materials for launch (social media, pop-up event materials)
Month 3–5: Technology & Operations Setup
17. Negotiate supplier contracts (healthy snacks, machines)
18. Develop prototype vending machine and app demo
19. Develop AI recommendation engine
20. Source/build vending machines with interactive touchscreen
21. Integrate app with fitness trackers (optional feature)
22. Design machine interactive experience/UI
Month 4–6: Staffing, Logistics & Product Prep
23. Plan stock management and replenishment logistics
24. Hire AI developers, operations/logistics staff, marketing & support
25. Train employees on roles and customer service
26. Create terms of service and privacy policy
27. Plan for Vita Vend-branded snacks
, 28. Plan 24/7 machine operations & support logistics
Month 6–8: Pre-Launch & Testing
29. Build website and social media pages (with content schedule)
30. Test payment systems (card, contactless, app)
31. Install machines at selected locations
32. Conduct quality assurance & user experience testing
33. Create customer feedback system (including gamification tracking)
34. Run pilot launch (small test area)
35. Evaluate pilot data and make adjustments
36. Plan sustainability practices (eco packaging, energy-efficient machines)
37. Develop community engagement campaigns (wellness challenges, pop-ups)
Month 6–9: Marketing & Launch
38. Marketing and launch campaigns (social media + pop-ups)
39. Set launch date aligned with peak trading periods
40. Organise launch events and initial promotions
41. Establish maintenance schedule (regular servicing, cleaning, software updates)
Who will be responsible for each task
- Conduct competitor analysis – Founder/Owner
- Identify target audience – Founder/Owner + Marketing Specialist
- Research nutritious & healthy snacks – Operations/Logistics Staff
- Research snacks for different times (pre/post workout) – Operations/Logistics Staff
- Research dietary preferences/allergy-friendly snacks – Operations/Logistics Staff
- Research locations for machines – Operations/Logistics Staff + Marketing
Specialist
- Develop branding and logo design – Marketing Specialist
- Create basic business plan/financial forecast – Founder/Owner
- Consider point system, badges, and gamification features – AI/Software Developers
+ Founder/Owner
- Plan discount system, redemption methods, and potential partners – Marketing
Specialist + Founder/Owner
- Register Private Limited Company (LTD) – Founder/Owner
- Secure necessary permits and insurance – Founder/Owner + Operations/Logistics
Staff
- Protect user data privacy compliance – AI/Software Developers + Founder/Owner
- Design app layout – AI/Software Developers
- Design in-app gamification visuals (points, badges, rewards) – AI/Software
P2: Review the factors that need to be considered to
start up a micro-business
- Think of a name for your business which is not registered by another
business.
- The name of my business is Vita Vend.
Factors that need to be considered:
1.Time Constraints: When starting a business, there are many tasks to
complete and deadlines to meet. Tasks should be listed in order of importance.
Allocating time to each step can reduce any expensive mistakes.
Consider:
What needs to be done
- Conduct competitor analysis
- Identify target audience
- Research nutritious & healthy snacks for vending machine
- Research snacks for different times (pre/post workout)
- Research dietary preferences/allergy-friendly snacks
- Research locations for machines (universities, gyms, workplaces)
- Develop branding and logo design
- Create basic business plan/financial forecast
- Consider point system, badges, and gamification features
- Plan discount system, redemption methods, and potential partners
- Register Private Limited Company (LTD)
- Secure necessary permits and insurance
- Protect user data privacy compliance
- Design app layout – user-friendly & attractive
- Design in-app gamification visuals (points, badges, rewards)
- Plan marketing materials for launch (social media, pop-up event materials)
- Negotiate supplier contracts (healthy snacks, machines)
- Develop prototype vending machine and app demo
- Develop AI recommendation engine
- Source/build vending machines with interactive touchscreen
- Integrate app with fitness trackers (optional feature)
- Design machine interactive experience/UI
- Plan stock management and replenishment logistics
- Hire AI developers, operations/logistics staff, marketing & support
, - Train employees on roles and customer service
- Create terms of service and privacy policy
- Plan for Vita Vend-branded snacks
- Plan 24/7 machine operations & support logistics
- Build website and social media pages (with content schedule)
- Test payment systems (card, contactless, app)
- Install machines at selected locations
- Conduct quality assurance & user experience testing
- Create customer feedback system (including gamification tracking)
- Run pilot launch (small test area)
- Evaluate pilot data and make adjustments
- Plan sustainability practices (eco packaging, energy-efficient machines)
- Develop community engagement campaigns (wellness challenges, pop-ups)
- Marketing and launch campaigns (social media + pop-ups)
- Set launch date aligned with peak trading periods
- Organise launch events and initial promotions
- Establish maintenance schedule (regular servicing, cleaning, software updates)
When each task needs to be done by
,Month 1–2: Research & Planning
1. Conduct competitor analysis
2. Identify target audience
3. Research nutritious & healthy snacks for vending machine
4. Research snacks for different times (pre/post workout)
5. Research dietary preferences/allergy-friendly snacks
6. Research locations for machines (universities, gyms, workplaces)
7. Develop branding and logo design
8. Create basic business plan/financial forecast
9. Consider point system, badges, and gamification features
10. Plan discount system, redemption methods, and potential partners
11. Register Private Limited Company (LTD)
12. Secure necessary permits and insurance
13. Protect user data privacy compliance
Month 2–3: App & Design Development
14. Design app layout – user-friendly & attractive
15. Design in-app gamification visuals (points, badges, rewards)
16. Plan marketing materials for launch (social media, pop-up event materials)
Month 3–5: Technology & Operations Setup
17. Negotiate supplier contracts (healthy snacks, machines)
18. Develop prototype vending machine and app demo
19. Develop AI recommendation engine
20. Source/build vending machines with interactive touchscreen
21. Integrate app with fitness trackers (optional feature)
22. Design machine interactive experience/UI
Month 4–6: Staffing, Logistics & Product Prep
23. Plan stock management and replenishment logistics
24. Hire AI developers, operations/logistics staff, marketing & support
25. Train employees on roles and customer service
26. Create terms of service and privacy policy
27. Plan for Vita Vend-branded snacks
, 28. Plan 24/7 machine operations & support logistics
Month 6–8: Pre-Launch & Testing
29. Build website and social media pages (with content schedule)
30. Test payment systems (card, contactless, app)
31. Install machines at selected locations
32. Conduct quality assurance & user experience testing
33. Create customer feedback system (including gamification tracking)
34. Run pilot launch (small test area)
35. Evaluate pilot data and make adjustments
36. Plan sustainability practices (eco packaging, energy-efficient machines)
37. Develop community engagement campaigns (wellness challenges, pop-ups)
Month 6–9: Marketing & Launch
38. Marketing and launch campaigns (social media + pop-ups)
39. Set launch date aligned with peak trading periods
40. Organise launch events and initial promotions
41. Establish maintenance schedule (regular servicing, cleaning, software updates)
Who will be responsible for each task
- Conduct competitor analysis – Founder/Owner
- Identify target audience – Founder/Owner + Marketing Specialist
- Research nutritious & healthy snacks – Operations/Logistics Staff
- Research snacks for different times (pre/post workout) – Operations/Logistics Staff
- Research dietary preferences/allergy-friendly snacks – Operations/Logistics Staff
- Research locations for machines – Operations/Logistics Staff + Marketing
Specialist
- Develop branding and logo design – Marketing Specialist
- Create basic business plan/financial forecast – Founder/Owner
- Consider point system, badges, and gamification features – AI/Software Developers
+ Founder/Owner
- Plan discount system, redemption methods, and potential partners – Marketing
Specialist + Founder/Owner
- Register Private Limited Company (LTD) – Founder/Owner
- Secure necessary permits and insurance – Founder/Owner + Operations/Logistics
Staff
- Protect user data privacy compliance – AI/Software Developers + Founder/Owner
- Design app layout – AI/Software Developers
- Design in-app gamification visuals (points, badges, rewards) – AI/Software
