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KREFT G202 Exam 3 Preparation Complete Questions with Detailed Verified Answers (100% Correct Answers) /Already Graded A+

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KREFT G202 Exam 3 Preparation Complete Questions with Detailed Verified Answers (100% Correct Answers) /Already Graded A+

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KREFT G202 Exam 3 Preparation Complete Questions
with Detailed Verified Answers (100% Correct Answers)
/Already Graded A+


Nike Case


✓ -low wages 1. Labor criticisms against Nike

-low age

-poor working conditions

-unfair profits (profits were not being

invested back into the community)

✓ No. 100% outsourced. Blame the 2. Was it fair nike was targeted?

contracting firms Phil knight perspective

✓ Yes. By chasing cheaper labor cost 3. Was it fair nike was targeted? Jeff

on earth, Nike actively rewards labor Ballinger perspective

abuses. When labor conditions

improve, Nike leaves the country and

effectively punishes the labor

improvements

,✓ Agressive- Defensive posture 4. Nikes response tactic was...



- as Nike denied accountability, the

firm increased its advertising to

demonstrate that the brand was not

vulnerable to the activists accusations

✓ college athletes, coaches, and athletic 5. Labor activists targeted

directors. As well as celebrity athletes

that endorsed the Nike Brand

✓ -reduced their profits 6. What impact did this have on

-tarnished their brand Nike ?

-made it difficult to recruit college

students for employees




-therefore Nike would have to offer

higher salaries

✓ -Hired Dusty Kidd into its public 7. How did nike respond?

relations department to draft a new

internal code of conduct and lead its

Labor Practices Department

-Hired Ernest and Young to conduct

an internal audit of its overseas

, factories

-Nike brought Andrew Young in to

conduct an independent evaluation of

its overseas factories

-Nike arranged for Dartmouth's School

of Business to independently survey

its overseas factory workers

✓ -Factories must default to U.S labor 8. Phil Knight announced a seres of

ages(16-apparel, 18-shoes) changes for Nike

-Factories must comply with OSHA

standards (max workers at 60 hours

per week and better trained managers

(language requirement)

-Nike made micro loans available to

workers

-Nike led the industry effort in the

Apparel Industry Partnership

-followed by leadership in the Fair

Labor Association

✓ Apparel Industry Partnership (AIP) 9. What industry efforts was nike the

leader of

Fair Labor Association (FLA)

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