1|Page
Mgt 6311 Final Exam Newest 2025/2026
Complete 200 Questions And Correct
Detailed Answers (Verified Answers)
|Already Graded A+||Brand New Version!!
Youtube Stats - . . ANSWER ✔ ✔- First video aired on
4/23/05
- over 1 billion unique visitors/month, 6 billion hours of
videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common videos - . . ANSWER ✔ ✔- Explainers
- Product Demos
- How-Tos
- Testimonials
Video Stats - . . ANSWER ✔ ✔>4/5 Twitter users watch
video content on Twitter
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10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without
sound
Video Views - . . ANSWER ✔ ✔A video is considered a
view on Facebook if it runs for at least 3 seconds
Impact on Video on email - . . ANSWER ✔ ✔Including
video in email increase consumer engagement and has an
overall positive impact on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
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Impact of Video on Websites - . . ANSWER ✔ ✔Video
has a roughly 100% increase in conversion rates
Online Video Stats - . . ANSWER ✔ ✔- online videos
will account for 80% of all consumer web traffic by 2020
- 83% of consumers indicate they're willing to share videos
they like with their friends and peers
- 85% of the US internet audience watches videos online.
Business goals for using online video - . . ANSWER ✔
✔- Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Customer preference/behaviors - . . ANSWER ✔ ✔- 2/3
consumers prefer watching explainer videos
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- 3/4 millennials say video helps them in comparison
shopping
- 40% of consumers say videos increases the chance of
purchasing a product through their mobile devices
- 69% of users prefer to watch a video to learn a
product/service than reading about it
Video Content Tips - . . ANSWER ✔ ✔- Capture
attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
Onsite Video - . . ANSWER ✔ ✔Onsite videos are a use
of videos on an organizations website
Online Video - . . ANSWER ✔ ✔Online videos are
videos residing on a third-party site such as YouTube
Mgt 6311 Final Exam Newest 2025/2026
Complete 200 Questions And Correct
Detailed Answers (Verified Answers)
|Already Graded A+||Brand New Version!!
Youtube Stats - . . ANSWER ✔ ✔- First video aired on
4/23/05
- over 1 billion unique visitors/month, 6 billion hours of
videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common videos - . . ANSWER ✔ ✔- Explainers
- Product Demos
- How-Tos
- Testimonials
Video Stats - . . ANSWER ✔ ✔>4/5 Twitter users watch
video content on Twitter
,2|Page
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without
sound
Video Views - . . ANSWER ✔ ✔A video is considered a
view on Facebook if it runs for at least 3 seconds
Impact on Video on email - . . ANSWER ✔ ✔Including
video in email increase consumer engagement and has an
overall positive impact on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
,3|Page
Impact of Video on Websites - . . ANSWER ✔ ✔Video
has a roughly 100% increase in conversion rates
Online Video Stats - . . ANSWER ✔ ✔- online videos
will account for 80% of all consumer web traffic by 2020
- 83% of consumers indicate they're willing to share videos
they like with their friends and peers
- 85% of the US internet audience watches videos online.
Business goals for using online video - . . ANSWER ✔
✔- Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Customer preference/behaviors - . . ANSWER ✔ ✔- 2/3
consumers prefer watching explainer videos
, 4|Page
- 3/4 millennials say video helps them in comparison
shopping
- 40% of consumers say videos increases the chance of
purchasing a product through their mobile devices
- 69% of users prefer to watch a video to learn a
product/service than reading about it
Video Content Tips - . . ANSWER ✔ ✔- Capture
attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
Onsite Video - . . ANSWER ✔ ✔Onsite videos are a use
of videos on an organizations website
Online Video - . . ANSWER ✔ ✔Online videos are
videos residing on a third-party site such as YouTube
