Page 1 of 84
MGT 6311 / MGT6311 FINAL EXAMS (LATEST 2025 /
2026 UPDATES STUDY BUNDLE PACKAGE WITH
SOLUTIONS) DIGITAL MARKETING | QUESTIONS &
ANSWERS | GRADE A | 100% CORRECT - GEORGIA
TECH
Most popular online video content (3, percents)
.....ANSWER.....Comedy (39%), Music (31%), News (33%)
Videos can cause a ____% increase in organic traffic from
search engines .....ANSWER.....157%
Video on landing page can increase conversions by ____%
.....ANSWER.....80%
For videos, where should your most important keywords appear?
.....ANSWER.....First 3 words of the title
For videos, how long in the description do you have to put out the
most important info? .....ANSWER.....First 25 characters
,Page 2 of 84
YouTube is ____ most visited website .....ANSWER.....2nd
Videos published in 2017: ____% were under ____ minutes long
.....ANSWER.....56%, 2
_____% of videos on Facebook are watched without sound
.....ANSWER.....85%
How many seconds until Facebook counts a view?
.....ANSWER.....3
Business goals for using online video (5) .....ANSWER.....-
Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Onsite video .....ANSWER.....On orgs website, not 3rd party like
youtube
,Page 3 of 84
Advantages of onsite video (6) .....ANSWER.....Make website
stickier, capture attention, create buzz, disseminate info more
clearly, make a human connection, entice purchase
VSEO - Marketer Driven Components (6) .....ANSWER.....-
Keyword relevance
-title, description
-meta tags
-keep channel content fresh
-encourage likes and sharing
-HD
VSEO - Consumer Driven Components (7) .....ANSWER.....- Ratings
- Comments
- Views
- Shares
, Page 4 of 84
- Playlist additions
- Subscribes
- Flags
3 media types .....ANSWER.....owned, earned, paid
Core nine principles of mobile phones .....ANSWER.....Personal,
always carried, always on, built-in payment system, available at
the creative inspiration, accurate audience measurement, social
context, augmented reality, digital interface
USSD .....ANSWER.....Numbers starting with a * and ending with
a # that sends a user a menu with options after they dial it
User story .....ANSWER.....As a [user type/customer persona], I
want to [goal/objective - what they want to do] so that
[reason/benefit/value].
MGT 6311 / MGT6311 FINAL EXAMS (LATEST 2025 /
2026 UPDATES STUDY BUNDLE PACKAGE WITH
SOLUTIONS) DIGITAL MARKETING | QUESTIONS &
ANSWERS | GRADE A | 100% CORRECT - GEORGIA
TECH
Most popular online video content (3, percents)
.....ANSWER.....Comedy (39%), Music (31%), News (33%)
Videos can cause a ____% increase in organic traffic from
search engines .....ANSWER.....157%
Video on landing page can increase conversions by ____%
.....ANSWER.....80%
For videos, where should your most important keywords appear?
.....ANSWER.....First 3 words of the title
For videos, how long in the description do you have to put out the
most important info? .....ANSWER.....First 25 characters
,Page 2 of 84
YouTube is ____ most visited website .....ANSWER.....2nd
Videos published in 2017: ____% were under ____ minutes long
.....ANSWER.....56%, 2
_____% of videos on Facebook are watched without sound
.....ANSWER.....85%
How many seconds until Facebook counts a view?
.....ANSWER.....3
Business goals for using online video (5) .....ANSWER.....-
Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Onsite video .....ANSWER.....On orgs website, not 3rd party like
youtube
,Page 3 of 84
Advantages of onsite video (6) .....ANSWER.....Make website
stickier, capture attention, create buzz, disseminate info more
clearly, make a human connection, entice purchase
VSEO - Marketer Driven Components (6) .....ANSWER.....-
Keyword relevance
-title, description
-meta tags
-keep channel content fresh
-encourage likes and sharing
-HD
VSEO - Consumer Driven Components (7) .....ANSWER.....- Ratings
- Comments
- Views
- Shares
, Page 4 of 84
- Playlist additions
- Subscribes
- Flags
3 media types .....ANSWER.....owned, earned, paid
Core nine principles of mobile phones .....ANSWER.....Personal,
always carried, always on, built-in payment system, available at
the creative inspiration, accurate audience measurement, social
context, augmented reality, digital interface
USSD .....ANSWER.....Numbers starting with a * and ending with
a # that sends a user a menu with options after they dial it
User story .....ANSWER.....As a [user type/customer persona], I
want to [goal/objective - what they want to do] so that
[reason/benefit/value].
