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Experimental Design and Validity Capella University

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Experimental Design and Validity Overview This document is an academic paper that analyzes four different types of single-subject experimental designs used in Applied Behavior Analysis (ABA). For each design, the paper provides a relevant APA citation, details its strengths and limitations, and discusses its potential for Internal Validity, External Validity, and Social Validity. 1. Reversal Design (ABAB) Strength: Allows for rapid comparison and provides strong evidence of the correlation between the intervention and the dependent variables. It has high potential for internal validity due to the immediacy of effect and data consistency across similar phases. Limitation: Removing a treatment forces a return to the baseline. It may harm the subject where the intervention involves attaining skills or learning, as undoing learning can be difficult or impossible. Validity: Internal: Enhanced by using an ABAB design, procedural fidelity, and interobserver agreement. External: Limited due to a small study sample and the inclusion of participants with partial prior training. Social: The study goal addresses a significant problem, and use of the MotivAider® device enhanced the feasibility and acceptability of the process. 2. Multiple Baseline Design Strength: High validity and accuracy, minimizing the potential for internal and external influences. It's ideal for cases where the researcher does not expect to return to the baseline. Limitation: Requires intense data collection, especially when many participants or settings are involved. It's limited to research cases where a single type of treatment is required and cannot be applied with successive treatment interventions. Validity: Internal: Demonstrated by using a multiple-baseline design and a random number generator to reinforce internal control. External: The study setting simulated a real-world web-based learning platform, but the sample size might still limit generalizability. Social: The interventions (clinical decision model and outcomes) were based on the training needs of the setting, aligning with goals and objectives.

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Experimental Design and Validity




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1

, Experimental Design and Validity


Reversal Design




APA citation Noel, C. R., & Getch, Y. Q. (2016). Noncontingent reinforcement in after-

school settings to decrease classroom disruptive behavior for students

with autism spectrum disorder. Behavior Analysis in Practice, 9, 261-265.

DOI 10.1007/s40617-016-0117-0

1. The reversal design allows rapid comparison and provides strong
Strengths
evidence of the correlation between the treatment or intervention

and the dependent variables (John et al., 2020). The data overlap is

clearly seen or easily identified, with pattern changes in the

different phases.

2. This design has high internal validity potential, as seen by the

immediacy of the effect and consistency of data in similar phases.

The patterns and data change immediately and uniformly

following the implementation or withdrawal of an intervention

(John et al., 2020).


1. Changing the variable whereby a treatment is removed forces the
Limitations
researchers to return to the baseline.

2. Reversal design may harm the subject, especially where the

intervention is based on attaining skills or learning (John et al.,



2

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Uploaded on
November 3, 2025
Number of pages
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Written in
2025/2026
Type
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Grade
A

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