Version 1
xt 1
,Version 1
xt 2
,TEST BANK FOR xt xt
Marketing Management 4th EditionMark Johnston Greg Marshall
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Chapter 1 xt
Student name: xt
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
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1) A commonly held misconception about marketing is that it is all about advertising and
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selling.
1) xt
⊚ x t true
⊚ x t false
Question Details xt
AACSB : Analytical Thinking Accessib
xt xt xt xt
ility : Keyboard Navigation
xt xt xt
Learning Objective : 01-xt xt xt
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
keting Management Defined
xt xt
Bloom's : Remember Diffi
xt xt xt
culty : 1 Easy Gradable :
xt xt xt xt xt xt
automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
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2) Marketing is relevant only to people in the organization who work directly in the marketing
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department.
2) xt
⊚ x t true
⊚ x t false
Question Details xt
AACSB : Analytical Thinking Accessib
xt xt xt xt
ility : Keyboard Navigation Bloom's : U
xt xt xt xt xt xt
nderstand
Difficulty : 2 Medium xt xt xt
Learning Objective : 01-xt xt xt
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
keting Management Defined
xt xt
Gradable : automatic xt xt
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
Version 1 xt 3
, 3) The American Marketing Association defines marketing as “the activity, set of institutions,
xt xt xt xt xt xt xt xt xt xt xt xt
and processes for creating, communicating, delivering, and exchanging offerings that have
xt xt xt xt xt xt xt xt xt xt
value for customers, clients, partners, and society at large.”
xt xt xt xt xt xt xt xt xt
3) xt
⊚ x t true
⊚ x t false
Question Details xt
AACSB : Analytical Thinking Accessib
xt xt xt xt
ility : Keyboard Navigation
xt xt xt
Topic : Marketing and Marketing Management Defined
xt xt xt xt xt xt x
Bloom's : Remember
t xt xt
Difficulty : 1 Easy xt xt xt
Learning Objective : 01- xt xt xt
02 Define what marketing and marketing management really are and how they con Gradable : automatic
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
has only two business functions: marketing and innovation.
xt xt xt xt xt xt xt
4) xt
⊚ x t true
⊚ x t false
Question Details xt
AACSB : Analytical Thinking Accessib
xt xt xt xt
ility : Keyboard Navigation Bloom's : R
xt xt xt xt xt xt
emember
Difficulty : 1 Easy xt xt xt
Topic : The Concept of Customer Value
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Learning Objective : 01- xt xt xt
02 Define what marketing and marketing management really are and how they con Gradable : automatic
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
5) Sustainability refers to business practices that prolong the life cycle of a product.
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5) xt
⊚ true x t
⊚ false x t
Question Details xt
Accessibility : Keyboard Navigation Blo xt xt xt xt
om's : Understand
xt xt
Difficulty : 2 Medium xt xt xt
Topic : Marketing and Marketing Management Defined
xt xt xt xt xt xt
Learning Objective : 01- xt xt xt
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
Gradable : automatic xt xt
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
Version 1 xt 4
xt 1
,Version 1
xt 2
,TEST BANK FOR xt xt
Marketing Management 4th EditionMark Johnston Greg Marshall
xt xt xt xt xt xt
Chapter 1 xt
Student name: xt
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
1) A commonly held misconception about marketing is that it is all about advertising and
xt xt xt xt xt xt xt xt xt xt xt xt xt xt
selling.
1) xt
⊚ x t true
⊚ x t false
Question Details xt
AACSB : Analytical Thinking Accessib
xt xt xt xt
ility : Keyboard Navigation
xt xt xt
Learning Objective : 01-xt xt xt
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
keting Management Defined
xt xt
Bloom's : Remember Diffi
xt xt xt
culty : 1 Easy Gradable :
xt xt xt xt xt xt
automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
2) Marketing is relevant only to people in the organization who work directly in the marketing
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
department.
2) xt
⊚ x t true
⊚ x t false
Question Details xt
AACSB : Analytical Thinking Accessib
xt xt xt xt
ility : Keyboard Navigation Bloom's : U
xt xt xt xt xt xt
nderstand
Difficulty : 2 Medium xt xt xt
Learning Objective : 01-xt xt xt
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
keting Management Defined
xt xt
Gradable : automatic xt xt
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
Version 1 xt 3
, 3) The American Marketing Association defines marketing as “the activity, set of institutions,
xt xt xt xt xt xt xt xt xt xt xt xt
and processes for creating, communicating, delivering, and exchanging offerings that have
xt xt xt xt xt xt xt xt xt xt
value for customers, clients, partners, and society at large.”
xt xt xt xt xt xt xt xt xt
3) xt
⊚ x t true
⊚ x t false
Question Details xt
AACSB : Analytical Thinking Accessib
xt xt xt xt
ility : Keyboard Navigation
xt xt xt
Topic : Marketing and Marketing Management Defined
xt xt xt xt xt xt x
Bloom's : Remember
t xt xt
Difficulty : 1 Easy xt xt xt
Learning Objective : 01- xt xt xt
02 Define what marketing and marketing management really are and how they con Gradable : automatic
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
has only two business functions: marketing and innovation.
xt xt xt xt xt xt xt
4) xt
⊚ x t true
⊚ x t false
Question Details xt
AACSB : Analytical Thinking Accessib
xt xt xt xt
ility : Keyboard Navigation Bloom's : R
xt xt xt xt xt xt
emember
Difficulty : 1 Easy xt xt xt
Topic : The Concept of Customer Value
xt xt xt xt xt xt
Learning Objective : 01- xt xt xt
02 Define what marketing and marketing management really are and how they con Gradable : automatic
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
5) Sustainability refers to business practices that prolong the life cycle of a product.
xt xt xt xt xt xt xt xt xt xt xt xt
5) xt
⊚ true x t
⊚ false x t
Question Details xt
Accessibility : Keyboard Navigation Blo xt xt xt xt
om's : Understand
xt xt
Difficulty : 2 Medium xt xt xt
Topic : Marketing and Marketing Management Defined
xt xt xt xt xt xt
Learning Objective : 01- xt xt xt
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
xt xt xt xt xt xt xt xt xt xt xt xt xt xt xt
Gradable : automatic xt xt
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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Version 1 xt 4
