International Management Final Exam
questions and answers graded A+
Market screening helps a business to eliminate...
A. undesirable products
B. less attractive markets
C. environmental forces
D. competition - correct answer ✔✔ B. less attractive markets
What is the analyst mostly concerned with during the second screening?
A. trends in inflation, interest rates, exchange rates
B. banking legislation and regulation
C. market growth
D. consumer profile - correct answer ✔✔ A. Trends in inflation, interest rates, exchange rates
A company would become aware of high tariff barriers that might prevent them from exporting
their products during which step in the screening process?
A. Second- financial and economic forces
B. fourth- cultural forces
C. first- basic needs potential
D. third- political and legal forces - correct answer ✔✔ D. third- political and legal forces
, In which level of the market screening process does a company examine the distribution
channels of companies who make similar products?
A. fifth- competitive forces
B. first- basic need potential
C. second- financial and economic forces
D. third- political and legal forces - correct answer ✔✔ A. fifth- competitive forces
Country screening differs from segment screening in that...
A. it looks at the country level, while segment screening is international
B. there is no real difference, just terminology differences
C. it looks at the country level, while segment screening is within the country
D. segment screening is larger than country screening - correct answer ✔✔ C. it looks at the
country level, while segment screening is within the country
Callie lives in europe and received a survey in the mail from a U.S. company wanting to know
how her family used disposable paper towels. Callie never uses paper towels but she doesn't
want to reveal that in the survey so she answers the questions to please the company. Callie's
response is an example of...
A. self-fulfilling prophecy
B. ethnocentrism
C. social desirability bias
D. cluster analysis - correct answer ✔✔ C. social desirability bias
A company can use big data to...
questions and answers graded A+
Market screening helps a business to eliminate...
A. undesirable products
B. less attractive markets
C. environmental forces
D. competition - correct answer ✔✔ B. less attractive markets
What is the analyst mostly concerned with during the second screening?
A. trends in inflation, interest rates, exchange rates
B. banking legislation and regulation
C. market growth
D. consumer profile - correct answer ✔✔ A. Trends in inflation, interest rates, exchange rates
A company would become aware of high tariff barriers that might prevent them from exporting
their products during which step in the screening process?
A. Second- financial and economic forces
B. fourth- cultural forces
C. first- basic needs potential
D. third- political and legal forces - correct answer ✔✔ D. third- political and legal forces
, In which level of the market screening process does a company examine the distribution
channels of companies who make similar products?
A. fifth- competitive forces
B. first- basic need potential
C. second- financial and economic forces
D. third- political and legal forces - correct answer ✔✔ A. fifth- competitive forces
Country screening differs from segment screening in that...
A. it looks at the country level, while segment screening is international
B. there is no real difference, just terminology differences
C. it looks at the country level, while segment screening is within the country
D. segment screening is larger than country screening - correct answer ✔✔ C. it looks at the
country level, while segment screening is within the country
Callie lives in europe and received a survey in the mail from a U.S. company wanting to know
how her family used disposable paper towels. Callie never uses paper towels but she doesn't
want to reveal that in the survey so she answers the questions to please the company. Callie's
response is an example of...
A. self-fulfilling prophecy
B. ethnocentrism
C. social desirability bias
D. cluster analysis - correct answer ✔✔ C. social desirability bias
A company can use big data to...
