SMB Exam QUESTIONS & ANSWERS
VERIFIED 100% CORRECT
False
Services have separability of production and consumption. T or F?
True
If your company is Internet based, your serviceable available market could be as large as your
total available market. T or F?
Heterogeneity
The first time, Jena visited Blue Corals inn, and, a restaurant in her neighborhood, she was
delighted with the food and service quality. However, the next time she dined at the same place,
the restaurants food and service seem to have lost its quality. This scenario best illustrates
_________ characteristic of services.
Using the total product approach can help you get inside your customer's heads
Which statement is true of the total product approach?
benefit segmentation
One customer may buy a pair of jeans because of brand name while another may buy the jeans
for the fit. If you mark it to both of these customers, you would be marketing to them based on
the:
49.2% of the US population is male
, Claude is thinking about starting an online business, selling high in men's leather accessories -
wallets, boots, hats, and belts. When looking at the market size during his secondary research,
Claude is first interested in the TAM. Which statistic would help Claude determine the TAM for
his business?
Maturity
Price competition starts to rise, and manufacturers find ways to cut cost or introduce new
features to keep or gain share in the _________ stage of the product lifecycle.
True
There is a general formula for generating interest in your product or service, and the first step
involves putting together a list of potential clients, called "prospecting." T or F?
False
The close of a sale is the end of the sale. T or F?
Sales Leads
Ty ran and shop that sold and traded sports cards and sports memorabilia. He bought space on a
billboard overlooking one of the main highways into the city and included the Shass phone
number (555-CARDS). The shop soon received a flood of phone calls inquiring about his
location, stock, and business hours. The number of consumers entering the store increased by
tenfold and his sales doubled. Every person who called the shop because they saw the billboard
are:
The consideration step
VERIFIED 100% CORRECT
False
Services have separability of production and consumption. T or F?
True
If your company is Internet based, your serviceable available market could be as large as your
total available market. T or F?
Heterogeneity
The first time, Jena visited Blue Corals inn, and, a restaurant in her neighborhood, she was
delighted with the food and service quality. However, the next time she dined at the same place,
the restaurants food and service seem to have lost its quality. This scenario best illustrates
_________ characteristic of services.
Using the total product approach can help you get inside your customer's heads
Which statement is true of the total product approach?
benefit segmentation
One customer may buy a pair of jeans because of brand name while another may buy the jeans
for the fit. If you mark it to both of these customers, you would be marketing to them based on
the:
49.2% of the US population is male
, Claude is thinking about starting an online business, selling high in men's leather accessories -
wallets, boots, hats, and belts. When looking at the market size during his secondary research,
Claude is first interested in the TAM. Which statistic would help Claude determine the TAM for
his business?
Maturity
Price competition starts to rise, and manufacturers find ways to cut cost or introduce new
features to keep or gain share in the _________ stage of the product lifecycle.
True
There is a general formula for generating interest in your product or service, and the first step
involves putting together a list of potential clients, called "prospecting." T or F?
False
The close of a sale is the end of the sale. T or F?
Sales Leads
Ty ran and shop that sold and traded sports cards and sports memorabilia. He bought space on a
billboard overlooking one of the main highways into the city and included the Shass phone
number (555-CARDS). The shop soon received a flood of phone calls inquiring about his
location, stock, and business hours. The number of consumers entering the store increased by
tenfold and his sales doubled. Every person who called the shop because they saw the billboard
are:
The consideration step
