IGCSE BUSINESS STUDIES TEST PAPER UPDATED
QUESTIONS AND ANSWERS GRADED A+
✔✔Message - ✔✔Information or instructions sent from sender to receiver.
✔✔Internal Communication - ✔✔Between members of the same organisation.
✔✔External Communication - ✔✔Between the organisation and another organisation.
✔✔Sender/transmitter - ✔✔The person sending the message.
✔✔Receiver - ✔✔The person who receives the message.
✔✔Feedback - ✔✔Reply from receiver to sender to confirm message
received/understood.
✔✔Method of communication - ✔✔How the message is communicated
✔✔One-way communication - ✔✔Message send without the receiver required or
expected to give feedback.
✔✔Two-way communication - ✔✔Gives feedback to received message - there may be
discussion about it.
✔✔Formal Communication - ✔✔Messages sent through established channels.
✔✔Informal Communication - ✔✔Messages sent casually, not through established
channels.
✔✔Communication Barriers - ✔✔Factors that stop effective communication.
✔✔Marketing - ✔✔Identifying and meeting the needs of customers.
✔✔Market Share - ✔✔The proportion (%) of total market sales held by one brand or
business
✔✔Customer Loyalty - ✔✔The willingness of customers to continue to buy the same
product from the business.
✔✔Customer Relationships - ✔✔Communication with customers to encourage them to
become loyal to the business and its products.
✔✔Mass Market - ✔✔Where there is a large number of sales of a product.
, ✔✔Niche Market - ✔✔A small specialized segment of a large market.
✔✔Market Segment - ✔✔Identifiable sub-group of a whole market in which consumers
have similar characteristics or preferences.
✔✔Market Research - ✔✔Gathering, analyzing and interpreting information about a
market.
✔✔Market orientated - ✔✔Carrying out market research to find out consumer wants
before developing and producing a product.
✔✔Product orientated business - ✔✔Business that focuses on the product itself, not the
market for it.
✔✔Primary Research - ✔✔Collection of original data also known as field research.
✔✔Secondary Research - ✔✔Information that has already been collected but is
available for use by others (desk research).
✔✔Sample - ✔✔Group of people selected to respond to a research survey.
✔✔Random Sample - ✔✔Everyone has an equal chance of being selected for the
sample.
✔✔Quota Sample - ✔✔Sample is selected on a particular bases.
✔✔Focus Group - ✔✔A group, representative of the target market, which provides
market research information - often during a discussion.
✔✔Marketing Mix - ✔✔All the activities that go into marketing a good or service:
product, price, promotion and place.
✔✔Unique Selling Point (USP) - ✔✔The special feature of a product that differentiates it
from the products of competitors.
✔✔Brand Name - ✔✔The unique name of a product that distinguishes it from other
brands.
✔✔Brand Image - ✔✔The identity of a product that consumers can recognize and which
gives it a "personality" distinct from other products.
✔✔Packaging - ✔✔The physical container or wrapping used for a product.
QUESTIONS AND ANSWERS GRADED A+
✔✔Message - ✔✔Information or instructions sent from sender to receiver.
✔✔Internal Communication - ✔✔Between members of the same organisation.
✔✔External Communication - ✔✔Between the organisation and another organisation.
✔✔Sender/transmitter - ✔✔The person sending the message.
✔✔Receiver - ✔✔The person who receives the message.
✔✔Feedback - ✔✔Reply from receiver to sender to confirm message
received/understood.
✔✔Method of communication - ✔✔How the message is communicated
✔✔One-way communication - ✔✔Message send without the receiver required or
expected to give feedback.
✔✔Two-way communication - ✔✔Gives feedback to received message - there may be
discussion about it.
✔✔Formal Communication - ✔✔Messages sent through established channels.
✔✔Informal Communication - ✔✔Messages sent casually, not through established
channels.
✔✔Communication Barriers - ✔✔Factors that stop effective communication.
✔✔Marketing - ✔✔Identifying and meeting the needs of customers.
✔✔Market Share - ✔✔The proportion (%) of total market sales held by one brand or
business
✔✔Customer Loyalty - ✔✔The willingness of customers to continue to buy the same
product from the business.
✔✔Customer Relationships - ✔✔Communication with customers to encourage them to
become loyal to the business and its products.
✔✔Mass Market - ✔✔Where there is a large number of sales of a product.
, ✔✔Niche Market - ✔✔A small specialized segment of a large market.
✔✔Market Segment - ✔✔Identifiable sub-group of a whole market in which consumers
have similar characteristics or preferences.
✔✔Market Research - ✔✔Gathering, analyzing and interpreting information about a
market.
✔✔Market orientated - ✔✔Carrying out market research to find out consumer wants
before developing and producing a product.
✔✔Product orientated business - ✔✔Business that focuses on the product itself, not the
market for it.
✔✔Primary Research - ✔✔Collection of original data also known as field research.
✔✔Secondary Research - ✔✔Information that has already been collected but is
available for use by others (desk research).
✔✔Sample - ✔✔Group of people selected to respond to a research survey.
✔✔Random Sample - ✔✔Everyone has an equal chance of being selected for the
sample.
✔✔Quota Sample - ✔✔Sample is selected on a particular bases.
✔✔Focus Group - ✔✔A group, representative of the target market, which provides
market research information - often during a discussion.
✔✔Marketing Mix - ✔✔All the activities that go into marketing a good or service:
product, price, promotion and place.
✔✔Unique Selling Point (USP) - ✔✔The special feature of a product that differentiates it
from the products of competitors.
✔✔Brand Name - ✔✔The unique name of a product that distinguishes it from other
brands.
✔✔Brand Image - ✔✔The identity of a product that consumers can recognize and which
gives it a "personality" distinct from other products.
✔✔Packaging - ✔✔The physical container or wrapping used for a product.
