1|Page
BUAD 332 Exam 3 Business Logistics and Supply
Chain Management Test Questions and Answers
2025/2026 Newest Version!
What 3 things go into the Retailer Strategy? - ANSWER-1.
Segmentation and targeting, 2. Store differentiation and
positioning, 3. Retail marketing mix
Brand of merchandising
Merchandising events - ANSWER-Product Assortment
Different numbers and types of
services are key to non-price store
differentiation - ANSWER-Services Mix
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Physical layout and "feel" of the store - ANSWER-Store
Atmosphere
Marketing Objective about high prices to cover higher
performance quality and R&D - ANSWER-Product Quality
Leadership
What is an example of Product Quality Leadership? -
ANSWER-Pharmaceuticals
Costs that don't
vary with sales or
production levels - ANSWER-Fixed Costs
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Costs that do vary
directly with the
level of production - ANSWER-Variable Costs
_______ determines the price floor, _______ determines
the price ceiling - ANSWER-Cost; customers
What are the 3 External Factors Affecting Pricing
Decisions - ANSWER-1. Markets and Demand, 2.
Competitor's Costs, Prices, and Offers, and Other External
Factors (Economic Conditions, Reseller Reactions,
Government Actions, and Social Concerns)
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Pricing Decision from Many Buyers and Sellers Who Have
Little Effect on the Price - ANSWER-Pure Competition
What is an example of Pure Competition? - ANSWER-
Wheat
Pricing Decision from Many Buyers and Sellers Who
Trade Over a Range of Prices - ANSWER-Monopolistic
Competition
What is an example of Monopolistic Competition? -
ANSWER-Clothing
BUAD 332 Exam 3 Business Logistics and Supply
Chain Management Test Questions and Answers
2025/2026 Newest Version!
What 3 things go into the Retailer Strategy? - ANSWER-1.
Segmentation and targeting, 2. Store differentiation and
positioning, 3. Retail marketing mix
Brand of merchandising
Merchandising events - ANSWER-Product Assortment
Different numbers and types of
services are key to non-price store
differentiation - ANSWER-Services Mix
,2|Page
Physical layout and "feel" of the store - ANSWER-Store
Atmosphere
Marketing Objective about high prices to cover higher
performance quality and R&D - ANSWER-Product Quality
Leadership
What is an example of Product Quality Leadership? -
ANSWER-Pharmaceuticals
Costs that don't
vary with sales or
production levels - ANSWER-Fixed Costs
,3|Page
Costs that do vary
directly with the
level of production - ANSWER-Variable Costs
_______ determines the price floor, _______ determines
the price ceiling - ANSWER-Cost; customers
What are the 3 External Factors Affecting Pricing
Decisions - ANSWER-1. Markets and Demand, 2.
Competitor's Costs, Prices, and Offers, and Other External
Factors (Economic Conditions, Reseller Reactions,
Government Actions, and Social Concerns)
, 4|Page
Pricing Decision from Many Buyers and Sellers Who Have
Little Effect on the Price - ANSWER-Pure Competition
What is an example of Pure Competition? - ANSWER-
Wheat
Pricing Decision from Many Buyers and Sellers Who
Trade Over a Range of Prices - ANSWER-Monopolistic
Competition
What is an example of Monopolistic Competition? -
ANSWER-Clothing
