BRAINSCAPE1
IMC 391 FINAL Exam with complete
solutions latest version
A crisis is a major occurrence with a potentially negative outcome affecting the
organization, company or industry, we well as its publics, products, services or good
name. - CORRECT ANSWER-True
___________________ is at the heart of each type of public relations, especially crisis
communication. - CORRECT ANSWER-Truth/trust
Which TWO of the following will allow an organization to suffer less financial, emotional,
and perceptual damage? - CORRECT ANSWER-a.
Anticipating, through crisis inventory, the precise type of crisis that could happen
b.
Maintaining a reputation of having an overall "open and honest" policy with stakeholders
and the news media
Social media turned the Golden Hour for communicators in a crisis to the Golden Days.
- CORRECT ANSWER-False
The five stages of a crisis, in order, are: - CORRECT ANSWER-Detection,
Prevention/Preparation, Containment, Recovery, Learning
Which of the following is not a possible result of a crisis for an organization. -
CORRECT ANSWER-Organization is not affected at all by the crisis.
Put the stages of a crisis in news media in order, from beginning to end. - CORRECT
ANSWER-Breaking news
1.
Breaking new
2.
Concrete details become available
3.
Analysis of the crisis and its aftermath
4.
Evaluation and critique of crisis
BRAINSCAPE1
, BRAINSCAPE1
A communicator's best response to media at the beginning of a crisis will include (1)
acknowledgment of the situation, (2) confirmed information, (3) promise to keep media
informed, (4) when and where information will be updated. - CORRECT ANSWER-True
An ________________ is a sincere admission that you are sorry for whatever has
happened and does not pass blame do others. - CORRECT ANSWER-apology
A crisis communications plan will show three or more likely crises and will have a
detailed strategy for addressing each anticipated crisis. - CORRECT ANSWER-True
What is one of the characteristics of "supermoms?" - CORRECT ANSWER-Participation
in online discussions
_______________ spend one-third of their life online. - CORRECT ANSWER-
Teenagers
_________________ are known as the e-generation because they are insatiable
consumers of digital media. - CORRECT ANSWER-Millenials
_________________ are less easily convinced about new products or ideas, and
demand value in the things that they purchase. - CORRECT ANSWER-Supermoms
___________________ influence over 80% of household purchasing decisions. -
CORRECT ANSWER-supermoms
___________________ have strong opinions about preserving traditional family values
and voting for political conservatives - CORRECT ANSWER-Christian evangelicals
Sandra hired experts in American Sign Language for a campaign. In addition she
planned to use brochures, newsletters and graphics-heavy web pages. Which audience
is the target of her campaign. - CORRECT ANSWER-the disability community
Kiera works as a product promotion manager. To promote a product she decided to
distribute free samples to a group with an intention to gauge their opinions. Her idea
was that word-of-mouth influence of these people would motivate others to buy the
product. Which group was she targeting? - CORRECT ANSWER-Supermoms
Which ethnic group is most effectively reached by radio ads? - CORRECT ANSWER-
Hispanics
_____________________ are more likely to buy a brand that supports a charity. -
CORRECT ANSWER-Millenials
What term is used by courts to courts to indicate a false account of a person? -
CORRECT ANSWER-defamation
BRAINSCAPE1
IMC 391 FINAL Exam with complete
solutions latest version
A crisis is a major occurrence with a potentially negative outcome affecting the
organization, company or industry, we well as its publics, products, services or good
name. - CORRECT ANSWER-True
___________________ is at the heart of each type of public relations, especially crisis
communication. - CORRECT ANSWER-Truth/trust
Which TWO of the following will allow an organization to suffer less financial, emotional,
and perceptual damage? - CORRECT ANSWER-a.
Anticipating, through crisis inventory, the precise type of crisis that could happen
b.
Maintaining a reputation of having an overall "open and honest" policy with stakeholders
and the news media
Social media turned the Golden Hour for communicators in a crisis to the Golden Days.
- CORRECT ANSWER-False
The five stages of a crisis, in order, are: - CORRECT ANSWER-Detection,
Prevention/Preparation, Containment, Recovery, Learning
Which of the following is not a possible result of a crisis for an organization. -
CORRECT ANSWER-Organization is not affected at all by the crisis.
Put the stages of a crisis in news media in order, from beginning to end. - CORRECT
ANSWER-Breaking news
1.
Breaking new
2.
Concrete details become available
3.
Analysis of the crisis and its aftermath
4.
Evaluation and critique of crisis
BRAINSCAPE1
, BRAINSCAPE1
A communicator's best response to media at the beginning of a crisis will include (1)
acknowledgment of the situation, (2) confirmed information, (3) promise to keep media
informed, (4) when and where information will be updated. - CORRECT ANSWER-True
An ________________ is a sincere admission that you are sorry for whatever has
happened and does not pass blame do others. - CORRECT ANSWER-apology
A crisis communications plan will show three or more likely crises and will have a
detailed strategy for addressing each anticipated crisis. - CORRECT ANSWER-True
What is one of the characteristics of "supermoms?" - CORRECT ANSWER-Participation
in online discussions
_______________ spend one-third of their life online. - CORRECT ANSWER-
Teenagers
_________________ are known as the e-generation because they are insatiable
consumers of digital media. - CORRECT ANSWER-Millenials
_________________ are less easily convinced about new products or ideas, and
demand value in the things that they purchase. - CORRECT ANSWER-Supermoms
___________________ influence over 80% of household purchasing decisions. -
CORRECT ANSWER-supermoms
___________________ have strong opinions about preserving traditional family values
and voting for political conservatives - CORRECT ANSWER-Christian evangelicals
Sandra hired experts in American Sign Language for a campaign. In addition she
planned to use brochures, newsletters and graphics-heavy web pages. Which audience
is the target of her campaign. - CORRECT ANSWER-the disability community
Kiera works as a product promotion manager. To promote a product she decided to
distribute free samples to a group with an intention to gauge their opinions. Her idea
was that word-of-mouth influence of these people would motivate others to buy the
product. Which group was she targeting? - CORRECT ANSWER-Supermoms
Which ethnic group is most effectively reached by radio ads? - CORRECT ANSWER-
Hispanics
_____________________ are more likely to buy a brand that supports a charity. -
CORRECT ANSWER-Millenials
What term is used by courts to courts to indicate a false account of a person? -
CORRECT ANSWER-defamation
BRAINSCAPE1
