SALESFORCE CERTIFIED PARDOT CONSULTANT EXAM QUESTIONS AND
ANSWERS
Custom Roles allow you to provide specific abilities to a user or users. - CORRECT ANSWER✅✅What are
custom roles?
creating, viewing/editing, deleting, and reporting of a specific Pardot feature or functionality - CORRECT
ANSWER✅✅What are the main abilities of custom roles?
1. During the import process
2. Directly from the user record - CORRECT ANSWER✅✅What are 2 ways to define a user's role?
Security limits are used to limit
-Max number of emails the person can send
-Max number of prospects the person can export
-Max number of records someone can import - CORRECT ANSWER✅✅what are user role security
limits?
A CNAME gives visitors a seamless transition when traveling between pages and forms that you host and
Pardot-hosted campaign elements such as landing pages and search results. The Alias is also used for
any individually tracked links sent out in emails to your prospects. - CORRECT ANSWER✅✅What is a
CNAME?
An Express Export includes all default prospect fields, scores and grades but does not include custom
fields. - CORRECT ANSWER✅✅What is an express export?
Full Exports include all default prospect fields, scores, grades, and custom fields. - CORRECT
ANSWER✅✅What is a full export?
A Soft Bounce is an email that is recognized by the recipient's mail server but is returned to the sender
because the recipient's mailbox is full or the mail server is temporarily unavailable. A soft bounce
message may be deliverable at another time or may be forwarded manually by the network
,administrator in charge of redirecting mail on the recipient's domain. - CORRECT ANSWER✅✅What is a
soft bounce?
A Hard Bounce is an email that permanently bounced back to the sender because the address is invalid.
A hard bounce might occur because the domain name doesn't exist or because the recipient is
unknown. Some mail servers may hard bounce an email address if the message received is suspected as
spam. - CORRECT ANSWER✅✅What is a hard bounce?
In business-to-business marketing, anything below 10% is considered a good bounce rate. - CORRECT
ANSWER✅✅What is a good bounce rate?
A bounce message (or code) is a reply from the receiving mail server describing why the email was not
delivered. - CORRECT ANSWER✅✅What do bounce codes mean?
anything starting with http://, https:// or a variable tag like %%unsubscribe%% - CORRECT
ANSWER✅✅Which links get tracked in a Pardot email?
A person that has been tracked using the Pardot tracking code but does not have an email address. -
CORRECT ANSWER✅✅What is a visitor?
Through a form or form handler. - CORRECT ANSWER✅✅How are visitors converted to prospects?
Form handlers allow you to use your own form but post the data to Pardot - CORRECT
ANSWER✅✅What are form handlers?
Pardot's custom redirects allow you to track any link on your website or a third party site (for example, a
link your Twitter page, a banner ad on a third party site, etc.). - CORRECT ANSWER✅✅What is a custom
redirect?
- banner ads
- social sharing
- links to files that you don't host - CORRECT ANSWER✅✅When should you use custom redirects?
,30 minutes after the prospect has clicked on the custom redirect. - CORRECT ANSWER✅✅When do
custom redirects occur?
- forms
-form handlers
- files
- custom redirects
- emails
- page actions - CORRECT ANSWER✅✅What activities are completion actions available for?
FALSE: Completion actions are not retroactive and will only apply to activities moving forward once you
add them. - CORRECT ANSWER✅✅TRUE or FALSE
Completion actions are retroactive?
TRUE: except for adjust score and send autoresponder email. - CORRECT ANSWER✅✅TRUE or FALSE
Completion actions execute every time the action is completed?
TRUE: Completetion actions only run on prospects. - CORRECT ANSWER✅✅TRUE or FALSE
Completion actions only affect prospects not visitors?
TRUE: Completion actions will not execute for image files. - CORRECT ANSWER✅✅TRUE or FALSE:
Completion actions will not execute on images?
TRUE: Completion actions will not execute for filtered activities. - CORRECT ANSWER✅✅TRUE or FALSE
Completion actions will not execute for filtered activities?
Automation rules allow you to perform certain marketing and sales actions based on criteria that you
specify. - CORRECT ANSWER✅✅What are automation rules?
, No. Once a prospect matches an automation rule, all of the actions that are defined at that time in the
rule are applied to that prospect and it is flagged as matching. If you add new actions later, they will not
be applied to prospects who have already matched. If you add new criteria to the rule, the rule will not
"unapply" actions to prospects who no longer match. - CORRECT ANSWER✅✅If changes are made to a
automation rule, will new criteria and actions apply to already matched prospects?
No. An automation rule will only affect a prospect one time, and rules will never "un-match" prospects if
they no longer meet a rule's criteria. - CORRECT ANSWER✅✅Will an automation rule ever match a
prospect more than once?
Sort of. When automation rules are created, or an existing rule's criteria is edited, and the rule is
unpaused, the rule will search through all prospects in your account to find matches. In this way, rules
are retroactive — a prospect could have begun meeting the criteria last week, but if the automation rule
is created today the rule will still find them and match them. If you edit criteria, it will not retroactively
unmatch prospects. - CORRECT ANSWER✅✅Are automation rules retroactive?
-Standard Edition accounts can have up to 50 active automation rules running at any time.
- Pro Edition accounts can have up to 100 active automation rules
-Ultimate Edition accounts can have up to 150 active automation rules. - CORRECT ANSWER✅✅How
many automation rules can you have in an account?
Change prospect field value: 'Do Not Email' to 'Do Not Email - CORRECT ANSWER✅✅How do you use an
automation rule to opt out prospects?
Automation rules will not reassign prospects who already have an owner, even if they meet the criteria
for the rule. Assigning actions will assign "Reviewed" prospects. - CORRECT ANSWER✅✅Will an
automation rule change a prospect's owner?
- create a text version
- avoid spammy words in the email copy
- Check image to text ratio
- Add domain keys and SPF - CORRECT ANSWER✅✅How can you ensure your email doesn't get stuck in
spam?
ANSWERS
Custom Roles allow you to provide specific abilities to a user or users. - CORRECT ANSWER✅✅What are
custom roles?
creating, viewing/editing, deleting, and reporting of a specific Pardot feature or functionality - CORRECT
ANSWER✅✅What are the main abilities of custom roles?
1. During the import process
2. Directly from the user record - CORRECT ANSWER✅✅What are 2 ways to define a user's role?
Security limits are used to limit
-Max number of emails the person can send
-Max number of prospects the person can export
-Max number of records someone can import - CORRECT ANSWER✅✅what are user role security
limits?
A CNAME gives visitors a seamless transition when traveling between pages and forms that you host and
Pardot-hosted campaign elements such as landing pages and search results. The Alias is also used for
any individually tracked links sent out in emails to your prospects. - CORRECT ANSWER✅✅What is a
CNAME?
An Express Export includes all default prospect fields, scores and grades but does not include custom
fields. - CORRECT ANSWER✅✅What is an express export?
Full Exports include all default prospect fields, scores, grades, and custom fields. - CORRECT
ANSWER✅✅What is a full export?
A Soft Bounce is an email that is recognized by the recipient's mail server but is returned to the sender
because the recipient's mailbox is full or the mail server is temporarily unavailable. A soft bounce
message may be deliverable at another time or may be forwarded manually by the network
,administrator in charge of redirecting mail on the recipient's domain. - CORRECT ANSWER✅✅What is a
soft bounce?
A Hard Bounce is an email that permanently bounced back to the sender because the address is invalid.
A hard bounce might occur because the domain name doesn't exist or because the recipient is
unknown. Some mail servers may hard bounce an email address if the message received is suspected as
spam. - CORRECT ANSWER✅✅What is a hard bounce?
In business-to-business marketing, anything below 10% is considered a good bounce rate. - CORRECT
ANSWER✅✅What is a good bounce rate?
A bounce message (or code) is a reply from the receiving mail server describing why the email was not
delivered. - CORRECT ANSWER✅✅What do bounce codes mean?
anything starting with http://, https:// or a variable tag like %%unsubscribe%% - CORRECT
ANSWER✅✅Which links get tracked in a Pardot email?
A person that has been tracked using the Pardot tracking code but does not have an email address. -
CORRECT ANSWER✅✅What is a visitor?
Through a form or form handler. - CORRECT ANSWER✅✅How are visitors converted to prospects?
Form handlers allow you to use your own form but post the data to Pardot - CORRECT
ANSWER✅✅What are form handlers?
Pardot's custom redirects allow you to track any link on your website or a third party site (for example, a
link your Twitter page, a banner ad on a third party site, etc.). - CORRECT ANSWER✅✅What is a custom
redirect?
- banner ads
- social sharing
- links to files that you don't host - CORRECT ANSWER✅✅When should you use custom redirects?
,30 minutes after the prospect has clicked on the custom redirect. - CORRECT ANSWER✅✅When do
custom redirects occur?
- forms
-form handlers
- files
- custom redirects
- emails
- page actions - CORRECT ANSWER✅✅What activities are completion actions available for?
FALSE: Completion actions are not retroactive and will only apply to activities moving forward once you
add them. - CORRECT ANSWER✅✅TRUE or FALSE
Completion actions are retroactive?
TRUE: except for adjust score and send autoresponder email. - CORRECT ANSWER✅✅TRUE or FALSE
Completion actions execute every time the action is completed?
TRUE: Completetion actions only run on prospects. - CORRECT ANSWER✅✅TRUE or FALSE
Completion actions only affect prospects not visitors?
TRUE: Completion actions will not execute for image files. - CORRECT ANSWER✅✅TRUE or FALSE:
Completion actions will not execute on images?
TRUE: Completion actions will not execute for filtered activities. - CORRECT ANSWER✅✅TRUE or FALSE
Completion actions will not execute for filtered activities?
Automation rules allow you to perform certain marketing and sales actions based on criteria that you
specify. - CORRECT ANSWER✅✅What are automation rules?
, No. Once a prospect matches an automation rule, all of the actions that are defined at that time in the
rule are applied to that prospect and it is flagged as matching. If you add new actions later, they will not
be applied to prospects who have already matched. If you add new criteria to the rule, the rule will not
"unapply" actions to prospects who no longer match. - CORRECT ANSWER✅✅If changes are made to a
automation rule, will new criteria and actions apply to already matched prospects?
No. An automation rule will only affect a prospect one time, and rules will never "un-match" prospects if
they no longer meet a rule's criteria. - CORRECT ANSWER✅✅Will an automation rule ever match a
prospect more than once?
Sort of. When automation rules are created, or an existing rule's criteria is edited, and the rule is
unpaused, the rule will search through all prospects in your account to find matches. In this way, rules
are retroactive — a prospect could have begun meeting the criteria last week, but if the automation rule
is created today the rule will still find them and match them. If you edit criteria, it will not retroactively
unmatch prospects. - CORRECT ANSWER✅✅Are automation rules retroactive?
-Standard Edition accounts can have up to 50 active automation rules running at any time.
- Pro Edition accounts can have up to 100 active automation rules
-Ultimate Edition accounts can have up to 150 active automation rules. - CORRECT ANSWER✅✅How
many automation rules can you have in an account?
Change prospect field value: 'Do Not Email' to 'Do Not Email - CORRECT ANSWER✅✅How do you use an
automation rule to opt out prospects?
Automation rules will not reassign prospects who already have an owner, even if they meet the criteria
for the rule. Assigning actions will assign "Reviewed" prospects. - CORRECT ANSWER✅✅Will an
automation rule change a prospect's owner?
- create a text version
- avoid spammy words in the email copy
- Check image to text ratio
- Add domain keys and SPF - CORRECT ANSWER✅✅How can you ensure your email doesn't get stuck in
spam?
