Level 4 D2 Exam Preparation/WSET Level 4
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What are the four reasons for mergers and takeovers? -
ANSWER-1. Growth: increase in size
2. Cost synergies;: economies of scale
3. Diversification: spread risk
4. Market power: increase power over customers
, Why do firms merge/takeover in order to increase market
power? - ANSWER-Increase their power over customers =
raise prices = higher profit margins.
What is a merger? - ANSWER-When two separate
businesses come together to create a brand new single
business.
What is a take-over? - ANSWER-When one business buys
out another, it can be friendly or hostile.
What is vertical integration? - ANSWER-Merger or
takeover over companies at different stages of the supply
chain.