QUESTIONS AND CORRECT ANSWERS
All of the following are psychological influences except _____. - CORRECT
ANSWERS✅✅reference groups
Which statement about content marketing is false? - CORRECT ANSWERS✅✅If you write
a blog as part of a content marketing campaign, you can be sure it will be read.
_____ activities create cash inflows or outflows through the selling or buying of long-term
assets. * - CORRECT ANSWERS✅✅Investing
_____ is/are the resources from which a company expects to gain some future benefit. -
CORRECT ANSWERS✅✅assets
If you're a high school student who's attending college fairs and talking with your guidance
counselor about colleges, you can be said to be in the _____ stage of the consumer buying
process. - CORRECT ANSWERS✅✅information search
Last year, Rebecca's Bookstore had $1 million in sales. She spent $590,000 to buy the books
that she sold and paid out $300,000 in operating expenses. Interest and taxes came to $3,000.
How much profit did Rebecca have for each $1.00 in sales? - CORRECT
ANSWERS✅✅$0.107
Accountants do all of the following except _____. - CORRECT ANSWERS✅✅locate
capital
An empty hotel room brings in no revenue. Then why wouldn't a hotel manager at a luxury
hotel or resort offer a very low, last-minute rate for an unfilled room? - CORRECT
ANSWERS✅✅to avoid "cheapening" the reputation of the luxury hotel
_____ is the most productive way to conduct surveys. * - CORRECT ANSWERS✅✅using
the internet
, A pricing strategy where the price of an item fluctuates frequently based on complicated
algorithms is called ________. - CORRECT ANSWERS✅✅dynamic pricing
Which of the following statements is not true about the Chatbooks content marketing
campaign? * - CORRECT ANSWERS✅✅The interesting video highlights a super-efficient
mother creating a beautiful book of pictures of her children
Over time, your company hopes to develop brand ____ among customers who prefer or even
insist upon its product. - CORRECT ANSWERS✅✅loyalty
The theory and development of computer systems able to perform tasks that normally require
human intelligence is called ________. - CORRECT ANSWERS✅✅artificial intelligence
Digital marketing uses digital technology to sell products. Which of the following is not an
advantage of digital ads from the viewpoint of the seller? - CORRECT ANSWERS✅✅if
you place a digital ad, you can be sure your ad will be seen
The _____ ratio may suggest that inventory is moving quickly even though the rate of
turnover is slowing. - CORRECT ANSWERS✅✅management efficiency
A _____ is a written offer to sell securities, describing the business and operations of the
issuer, listing its officers, providing financial information, disclosing pending litigation, and
stating the proposed use of funds from the sale. - CORRECT ANSWERS✅✅prospectus
The public accountant examines a company's financial statements and submits an opinion on
whether they have been prepared in accordance with _____. - CORRECT
ANSWERS✅✅GAAP
______________ focuses on selling a product to a specific demographic through a traditional
outreach, such as paid advertisements, television commercials, and direct mail. - CORRECT
ANSWERS✅✅Product marketing
Business student Maurice Langdon can use _____ analysis to show the relationship between
two numbers. - CORRECT ANSWERS✅✅ratio