Social Media Final Exam (Exam 2)
||Questions And Correct
Answers||100% Guaranteed Pass
Which of the following completes the phrase, '______ is the active participation and
influence of others on a consumer's decision-making process, typically in the form of
opinions, recommendations, and experiences shared via social media.'? -CORRECT
ANSWER Social shopping.
What version of the internet do we use as an interactive social system in which users
are able to interact with senders? -CORRECT ANSWER Web 2.0.
Which of the following best describes a social publishing site, such as a blog? -
CORRECT ANSWER Operates like an online new source for which readers can share
information, create discussions, and learn about a wide range of topics.
Which of the following completes the sentence, 'A ______ could include a sentence,
sentence fragment, embedded video, or link to content residing on another site.'? -
CORRECT ANSWER Microshare
Which of the following best describes what Web 2.0 is? -CORRECT ANSWER A
communication device for users and senders.
Which of the following is referred to as the 'fifth P' of marketing? -CORRECT ANSWER
Participation
Which of the following completes the sentence, '______ embraces software and
processes that include the collective intelligence of a firm's customers to more finely
tune the offer and build intimacy between an organization and its customers.'? -
CORRECT ANSWER Social CRM.
______ describe channels of social media that focus upon relationships and the
common activities people participate in with others who share the same interest or
identification.? -CORRECT ANSWER Social communities.
Which social media space zone primarily assists in the online buying and selling of
products and services? -CORRECT ANSWER Social commerce.
Which of the following are examples of vehicles for each zone of social media? -
CORRECT ANSWER Twitter, Groupon, YouTube, Second Life.
,The portrait that marketers paint of you when they assess the image and perception you
portray of yourself on social media is known as which of the following? -CORRECT
ANSWER Social identity
Your social identity is made up of which of the following? -CORRECT ANSWER ****All
of the above.*****
CORRECT ANSWER s:
a.
Your Facebook and Twitter accounts.
b.
Your social footprint and lifestream.
c.
Your handle and RSS feed.
d.
Your digital brand name and digital primacy.
e.
All of the above.
According to Forrester's Social Technographics Model a ______ score measures how
common it is for a target segment to share product and service experiences, such as
sharing what songs they're listening to on Spotify or comparing their workouts to that of
other Fitbit users. -CORRECT ANSWER Use
When you attempt to use social media to earn worldwide fame, which impulse are you
responding to? -CORRECT ANSWER Validation
______ expect social interactions with your company. Social media is still a part of their
everyday lives and they frequently use social media to connect with companies, brands,
and products. -CORRECT ANSWER Social Savvies.
Which of the following microblog user types defined by Pew Research Center is
characterized by many people repeating prominent news items? -CORRECT ANSWER
Broadcast Networks
Which of the following completes the statement, 'The extent to which one worries about
privacy and the risks related to the collection, unauthorized secondary use, errors in,
and improper access of personal data is known as ______.'? -CORRECT ANSWER
Privacy salience.
Rachel has decided to quit social media due to increasing privacy concerns and social
media fatigue. She deletes all of her social media posts and profiles including
Facebook, Twitter, and LinkedIn. What term best describes her actions? -CORRECT
ANSWER Social identity suicide.
, Which of the following may explain Gartner's claim that half of all social media
campaigns fail? -CORRECT ANSWER Social strategy is not matched to the target
audience.
North Face can expect to sell more parkas to people who live in winter climates,
whereas Roxy will move more bikinis in sunny vacation spots. This is an example of
which of the following? -CORRECT ANSWER Geographic segmentation.
Which of the following ties the site relationships to a specific object, such as photos of
people's dogs or bookmarked websites that provide details about the history of
alternative music? -CORRECT ANSWER Object sociality.
Which of the following completes the statement, '_______ are exchanges of resources,
information, or influence among members of the network.'? -CORRECT ANSWER
Flows
Which of the following proposes that a small group of influencers are responsible for
dissemination of information because they can modify the opinions of a large number of
other people? -CORRECT ANSWER The two-step flow model of influence.
Which of the following represent resources accumulated via community relationships
and access to others which are 'traded' for other things? -CORRECT ANSWER Social
capital.
Which of the following is not an example of social capital? -CORRECT ANSWER
Disconnected employee.
Which of the following best completes the statement, 'The ______ explains that the
relative value a community offers its members is tied to its membership'? -CORRECT
ANSWER Network effect.
Which of the following best completes the statement,'______ proposed that a small
group of influencers are responsible for dissemination of information because they can
modify the opinions of a large number of other people.'? -CORRECT ANSWER The
two-step flow model of influence.
Which of the following refers to 'the degree to which a pair of individuals is similar in
terms of education, social status, and beliefs'? -CORRECT ANSWER Homophily.
Vertical networks are sites designed around object sociality. They are most comparable
to ______ in the physical world. -CORRECT ANSWER Niche-markets.
Which of the following represents the value of the brand-specific mention through a paid
advertising placement rather than a volunteered comment? -CORRECT ANSWER Ad
equivalency value.
||Questions And Correct
Answers||100% Guaranteed Pass
Which of the following completes the phrase, '______ is the active participation and
influence of others on a consumer's decision-making process, typically in the form of
opinions, recommendations, and experiences shared via social media.'? -CORRECT
ANSWER Social shopping.
What version of the internet do we use as an interactive social system in which users
are able to interact with senders? -CORRECT ANSWER Web 2.0.
Which of the following best describes a social publishing site, such as a blog? -
CORRECT ANSWER Operates like an online new source for which readers can share
information, create discussions, and learn about a wide range of topics.
Which of the following completes the sentence, 'A ______ could include a sentence,
sentence fragment, embedded video, or link to content residing on another site.'? -
CORRECT ANSWER Microshare
Which of the following best describes what Web 2.0 is? -CORRECT ANSWER A
communication device for users and senders.
Which of the following is referred to as the 'fifth P' of marketing? -CORRECT ANSWER
Participation
Which of the following completes the sentence, '______ embraces software and
processes that include the collective intelligence of a firm's customers to more finely
tune the offer and build intimacy between an organization and its customers.'? -
CORRECT ANSWER Social CRM.
______ describe channels of social media that focus upon relationships and the
common activities people participate in with others who share the same interest or
identification.? -CORRECT ANSWER Social communities.
Which social media space zone primarily assists in the online buying and selling of
products and services? -CORRECT ANSWER Social commerce.
Which of the following are examples of vehicles for each zone of social media? -
CORRECT ANSWER Twitter, Groupon, YouTube, Second Life.
,The portrait that marketers paint of you when they assess the image and perception you
portray of yourself on social media is known as which of the following? -CORRECT
ANSWER Social identity
Your social identity is made up of which of the following? -CORRECT ANSWER ****All
of the above.*****
CORRECT ANSWER s:
a.
Your Facebook and Twitter accounts.
b.
Your social footprint and lifestream.
c.
Your handle and RSS feed.
d.
Your digital brand name and digital primacy.
e.
All of the above.
According to Forrester's Social Technographics Model a ______ score measures how
common it is for a target segment to share product and service experiences, such as
sharing what songs they're listening to on Spotify or comparing their workouts to that of
other Fitbit users. -CORRECT ANSWER Use
When you attempt to use social media to earn worldwide fame, which impulse are you
responding to? -CORRECT ANSWER Validation
______ expect social interactions with your company. Social media is still a part of their
everyday lives and they frequently use social media to connect with companies, brands,
and products. -CORRECT ANSWER Social Savvies.
Which of the following microblog user types defined by Pew Research Center is
characterized by many people repeating prominent news items? -CORRECT ANSWER
Broadcast Networks
Which of the following completes the statement, 'The extent to which one worries about
privacy and the risks related to the collection, unauthorized secondary use, errors in,
and improper access of personal data is known as ______.'? -CORRECT ANSWER
Privacy salience.
Rachel has decided to quit social media due to increasing privacy concerns and social
media fatigue. She deletes all of her social media posts and profiles including
Facebook, Twitter, and LinkedIn. What term best describes her actions? -CORRECT
ANSWER Social identity suicide.
, Which of the following may explain Gartner's claim that half of all social media
campaigns fail? -CORRECT ANSWER Social strategy is not matched to the target
audience.
North Face can expect to sell more parkas to people who live in winter climates,
whereas Roxy will move more bikinis in sunny vacation spots. This is an example of
which of the following? -CORRECT ANSWER Geographic segmentation.
Which of the following ties the site relationships to a specific object, such as photos of
people's dogs or bookmarked websites that provide details about the history of
alternative music? -CORRECT ANSWER Object sociality.
Which of the following completes the statement, '_______ are exchanges of resources,
information, or influence among members of the network.'? -CORRECT ANSWER
Flows
Which of the following proposes that a small group of influencers are responsible for
dissemination of information because they can modify the opinions of a large number of
other people? -CORRECT ANSWER The two-step flow model of influence.
Which of the following represent resources accumulated via community relationships
and access to others which are 'traded' for other things? -CORRECT ANSWER Social
capital.
Which of the following is not an example of social capital? -CORRECT ANSWER
Disconnected employee.
Which of the following best completes the statement, 'The ______ explains that the
relative value a community offers its members is tied to its membership'? -CORRECT
ANSWER Network effect.
Which of the following best completes the statement,'______ proposed that a small
group of influencers are responsible for dissemination of information because they can
modify the opinions of a large number of other people.'? -CORRECT ANSWER The
two-step flow model of influence.
Which of the following refers to 'the degree to which a pair of individuals is similar in
terms of education, social status, and beliefs'? -CORRECT ANSWER Homophily.
Vertical networks are sites designed around object sociality. They are most comparable
to ______ in the physical world. -CORRECT ANSWER Niche-markets.
Which of the following represents the value of the brand-specific mention through a paid
advertising placement rather than a volunteered comment? -CORRECT ANSWER Ad
equivalency value.
