Social Media Marketing - Final
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T/F: SMM governance autocracies let everyone make their own decisions and have few
rules. -CORRECT ANSWER False
T/F: A study by eMarketer reported that the amount of time on mobile devices reached
almost six hours a day in 2021. -CORRECT ANSWER False
T/F: A metric can be either a count (e.g., page visit) or a goal (e.g., increase online
sales). -CORRECT ANSWER False
Which one of these is NOT something social media platforms need to maintain security
against to hold their value in the minds of business customers? -CORRECT ANSWER
Pattern Recognition
T/F: All social media and social news sites are considered virtual communities. -
CORRECT ANSWER False
List three best practices for social mobile marketing. -CORRECT ANSWER 1.
Understand the brand's target audience and the role mobile plays in their daily lives and
in their shopping habits
2. Give consumers complete control of the data they share with brands
3. Ensure that information provided to consumers is relevant to their current
circumstances and has the potential to be immediately useful
List the three stages of the social media monitoring process and provide an example of
each. -CORRECT ANSWER 1. listen and track - monitoring social media sites for social
conversations regarding the brand
2. measure - measure the amount of customers your posts are reaching
3. evaluate - determine if your dollar investment is paying off
List five categories of social media tools. -CORRECT ANSWER 1. analytics
2. management
3. advertising
4. monitoring
5. commerce
Describe how the Demand Metric social media assessment helps marketers. -
CORRECT ANSWER It provides a tool whereby the organization can gauge senior
management commitment, overall social media knowledge, customer engagement,
, competitive insight, staff, and resources, plan and channel selection, process
documentation, and governance and measurement.
Describe the difference between financial ROI and social ROI. -CORRECT ANSWER
Financial ROI is a measurement used to show how well a company is financially
performing. In contrast, social ROI is a measurement used to indicate the social,
environmental, and economic value the company is creating.
T/F: The Impact, Cost, and Effort Model uses a 4-point scale to rate opportunities when
resources are scarce. -CORRECT ANSWER True
A possible metric related to the objective "increase sharing of blog content on Twitter by
25%" would be: -CORRECT ANSWER Number of Retweets
Any website traffic that can't be attributed to either a search engine or some other
referral that includes a referrer tag is considered: -CORRECT ANSWER Dark Social
Which content is appropriate for visitors in the sales funnel? -CORRECT ANSWER
How-To Videos
Three of the main advantages of marketing with online videos include engaging
viewers, reaching large audiences, and what? -CORRECT ANSWER Showcasing
Products
T/F: Social shopping is the buying and selling of goods on the Internet. -CORRECT
ANSWER False
Which is an example of a key performance indicator? -CORRECT ANSWER Sentiment
Ratio
T/F: E-commerce is a method of selling on social media that allows customers to find
the product and complete the financial transaction directly on the social media site. -
CORRECT ANSWER False
T/F: The Digital Analytics Maturity Model is a valuable tool that can be used to assess
an organization's commitment to SMM. -CORRECT ANSWER True
T/F: A social news site lets users submit links to news stories or other web pages to be
ranked and displayed. -CORRECT ANSWER True
T/F: Chan boards require posts for a new thread to include an image. -CORRECT
ANSWER True
T/F: The hero in The Hero's Journey is the brand. -CORRECT ANSWER False
Exam||Newest exam Update With
Questions and Answers||Study
Now+
T/F: SMM governance autocracies let everyone make their own decisions and have few
rules. -CORRECT ANSWER False
T/F: A study by eMarketer reported that the amount of time on mobile devices reached
almost six hours a day in 2021. -CORRECT ANSWER False
T/F: A metric can be either a count (e.g., page visit) or a goal (e.g., increase online
sales). -CORRECT ANSWER False
Which one of these is NOT something social media platforms need to maintain security
against to hold their value in the minds of business customers? -CORRECT ANSWER
Pattern Recognition
T/F: All social media and social news sites are considered virtual communities. -
CORRECT ANSWER False
List three best practices for social mobile marketing. -CORRECT ANSWER 1.
Understand the brand's target audience and the role mobile plays in their daily lives and
in their shopping habits
2. Give consumers complete control of the data they share with brands
3. Ensure that information provided to consumers is relevant to their current
circumstances and has the potential to be immediately useful
List the three stages of the social media monitoring process and provide an example of
each. -CORRECT ANSWER 1. listen and track - monitoring social media sites for social
conversations regarding the brand
2. measure - measure the amount of customers your posts are reaching
3. evaluate - determine if your dollar investment is paying off
List five categories of social media tools. -CORRECT ANSWER 1. analytics
2. management
3. advertising
4. monitoring
5. commerce
Describe how the Demand Metric social media assessment helps marketers. -
CORRECT ANSWER It provides a tool whereby the organization can gauge senior
management commitment, overall social media knowledge, customer engagement,
, competitive insight, staff, and resources, plan and channel selection, process
documentation, and governance and measurement.
Describe the difference between financial ROI and social ROI. -CORRECT ANSWER
Financial ROI is a measurement used to show how well a company is financially
performing. In contrast, social ROI is a measurement used to indicate the social,
environmental, and economic value the company is creating.
T/F: The Impact, Cost, and Effort Model uses a 4-point scale to rate opportunities when
resources are scarce. -CORRECT ANSWER True
A possible metric related to the objective "increase sharing of blog content on Twitter by
25%" would be: -CORRECT ANSWER Number of Retweets
Any website traffic that can't be attributed to either a search engine or some other
referral that includes a referrer tag is considered: -CORRECT ANSWER Dark Social
Which content is appropriate for visitors in the sales funnel? -CORRECT ANSWER
How-To Videos
Three of the main advantages of marketing with online videos include engaging
viewers, reaching large audiences, and what? -CORRECT ANSWER Showcasing
Products
T/F: Social shopping is the buying and selling of goods on the Internet. -CORRECT
ANSWER False
Which is an example of a key performance indicator? -CORRECT ANSWER Sentiment
Ratio
T/F: E-commerce is a method of selling on social media that allows customers to find
the product and complete the financial transaction directly on the social media site. -
CORRECT ANSWER False
T/F: The Digital Analytics Maturity Model is a valuable tool that can be used to assess
an organization's commitment to SMM. -CORRECT ANSWER True
T/F: A social news site lets users submit links to news stories or other web pages to be
ranked and displayed. -CORRECT ANSWER True
T/F: Chan boards require posts for a new thread to include an image. -CORRECT
ANSWER True
T/F: The hero in The Hero's Journey is the brand. -CORRECT ANSWER False
