age 1 of 39
MAR 3023 FSU BRADY EXAM 3 STUDY GUIDE
2025/2026 ACCURATE QUESTIONS AND CORRECT
DETAILED ANSWERS WITH RATIONALES || 100%
GUARANTEED PASS <BRAND NEW VERSION>
What is a Product? ......ANSWER........A product is good, service,
idea ( or a combination of two or more of these) Includes
supporting services: installations, guarantees, warranties
Business Products ......ANSWER........Purchased to use for
operations, to resell, or to use in manufacture of all other
products.
- most products are produced in the U.S are for other businesses
,age 2 of 39
Physical Distribution (Logistics) ......ANSWER........Activities used to
move products from producers to consumers and other end users
Intermodal Transportation ......ANSWER........An integrated
transportation approach in which two or more transportation
modes are in combination
Radio Frequency Identification (RFID) ......ANSWER........Uses
microchips in product containers and packaging to track products
and inventory levels
Goods ......ANSWER........A tangible, physical entity
Service ......ANSWER........An intangible, result of application of
human and mechanical efforts to people or objects (hybrids)
Ideas ......ANSWER........concept, philosophy, image or issue
,age 3 of 39
Consumer Products ......ANSWER........Purchased to satisfy
personal and family needs and are classified according to how
buyers generally behave when purchasing them.
Convenience products ......ANSWER........relatively inexpensive,
frequent
Shopping products ......ANSWER........more effort in
planning/purchasing
Specialty products ......ANSWER........unique characteristics and
very expensive
Unsought products ......ANSWER........tow trucks, emergency,
basically things you only get last minute
Core products ......ANSWER........Are the physical or tangible
service that the customer receives
, age 4 of 39
Ex. Generic product or service
Branded Products ......ANSWER........Are the the core products
plus the characteristics that allow the consumer to differentiate it
from similar products
Ex. packaging, features, brand name, quality, styling
Augmented products ......ANSWER........Have characteristics that
enhance value beyond that of the core and branded
Ex. delivery, repairs & service, installation, and Warranty
Product mix ......ANSWER........A product mix is all of the products
a company sells
Product line ......ANSWER........Consists of the closely related
products marketed by an organization
MAR 3023 FSU BRADY EXAM 3 STUDY GUIDE
2025/2026 ACCURATE QUESTIONS AND CORRECT
DETAILED ANSWERS WITH RATIONALES || 100%
GUARANTEED PASS <BRAND NEW VERSION>
What is a Product? ......ANSWER........A product is good, service,
idea ( or a combination of two or more of these) Includes
supporting services: installations, guarantees, warranties
Business Products ......ANSWER........Purchased to use for
operations, to resell, or to use in manufacture of all other
products.
- most products are produced in the U.S are for other businesses
,age 2 of 39
Physical Distribution (Logistics) ......ANSWER........Activities used to
move products from producers to consumers and other end users
Intermodal Transportation ......ANSWER........An integrated
transportation approach in which two or more transportation
modes are in combination
Radio Frequency Identification (RFID) ......ANSWER........Uses
microchips in product containers and packaging to track products
and inventory levels
Goods ......ANSWER........A tangible, physical entity
Service ......ANSWER........An intangible, result of application of
human and mechanical efforts to people or objects (hybrids)
Ideas ......ANSWER........concept, philosophy, image or issue
,age 3 of 39
Consumer Products ......ANSWER........Purchased to satisfy
personal and family needs and are classified according to how
buyers generally behave when purchasing them.
Convenience products ......ANSWER........relatively inexpensive,
frequent
Shopping products ......ANSWER........more effort in
planning/purchasing
Specialty products ......ANSWER........unique characteristics and
very expensive
Unsought products ......ANSWER........tow trucks, emergency,
basically things you only get last minute
Core products ......ANSWER........Are the physical or tangible
service that the customer receives
, age 4 of 39
Ex. Generic product or service
Branded Products ......ANSWER........Are the the core products
plus the characteristics that allow the consumer to differentiate it
from similar products
Ex. packaging, features, brand name, quality, styling
Augmented products ......ANSWER........Have characteristics that
enhance value beyond that of the core and branded
Ex. delivery, repairs & service, installation, and Warranty
Product mix ......ANSWER........A product mix is all of the products
a company sells
Product line ......ANSWER........Consists of the closely related
products marketed by an organization
