PRE-ASSESSMENT:CONCEPTS IN
MARKETING, SALES, AND CUSTOMER
CONTACT (KQO1) (PKQO)
Which concept refers to the number of product versions in a product line? - CORRECT
ANSWERS✅✅Depth
A home improvement retail store offers 60 days of no interest for credit card purchases.
Which element of the marketing mix is represented by this offer? - CORRECT
ANSWERS✅✅Promotion
A marketer introduces a tutorial video featuring the company's new cosmetic line.
Which set of elements from the marketing mix is the marketer using? - CORRECT
ANSWERS✅✅Product and promotion
An online consignment store offers free gifts with purchases within the next 30 days using an
attractive and easy-to-use website. Which part of the marketing mix is represented by the
company's website? - CORRECT ANSWERS✅✅Place
An online consignment store offers gently used designer fashions and sends weekly text
alerts to customers of new arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts? - CORRECT
ANSWERS✅✅Promotion
What uncontrollable marketing element provides user input as to how the company delivers
upon its value proposition? - CORRECT ANSWERS✅✅Consumer feedback
A restaurant agreed to sponsor a local concert by providing its food free of charge with the
goal of increasing public interest in the restaurant by local residents. Which element of the
marketing mix is this restaurant employing? - CORRECT ANSWERS✅✅Promotion
, What type of vertical marketing system is a franchise? - CORRECT
ANSWERS✅✅Contractual
What is a controllable element of the marketing environment? - CORRECT
ANSWERS✅✅Promotion
What is an example of a controllable element that influences marketing decisions? -
CORRECT ANSWERS✅✅Promotional campaigns
At the end of a cosmetic tutorial video, the website marketer posts a special offer code for
20% off first purchases. Which element of the marketing mix does the special offer code
represent? - CORRECT ANSWERS✅✅Promotion
A small town has two coffee shops. The shop owners agree to raise their prices for espresso
drinks from $3 to $6 per cup because they are the only two shops in the market.
Which illegal pricing tactic is being used? - CORRECT ANSWERS✅✅Price fixing
A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that
the $100 crib is no longer available but a $250 crib can be purchased. The woman can see the
$100 crib boxes on a shelf.
Which pricing tactic was the salesperson attempting to use? - CORRECT
ANSWERS✅✅Bait and switch
An energy drink company is promoting the benefits of its caffeinated product without
identifying the risks of consuming the drink.
Which action should the company take to align its marketing with ethical practices? -
CORRECT ANSWERS✅✅Using transparent marketing
MARKETING, SALES, AND CUSTOMER
CONTACT (KQO1) (PKQO)
Which concept refers to the number of product versions in a product line? - CORRECT
ANSWERS✅✅Depth
A home improvement retail store offers 60 days of no interest for credit card purchases.
Which element of the marketing mix is represented by this offer? - CORRECT
ANSWERS✅✅Promotion
A marketer introduces a tutorial video featuring the company's new cosmetic line.
Which set of elements from the marketing mix is the marketer using? - CORRECT
ANSWERS✅✅Product and promotion
An online consignment store offers free gifts with purchases within the next 30 days using an
attractive and easy-to-use website. Which part of the marketing mix is represented by the
company's website? - CORRECT ANSWERS✅✅Place
An online consignment store offers gently used designer fashions and sends weekly text
alerts to customers of new arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts? - CORRECT
ANSWERS✅✅Promotion
What uncontrollable marketing element provides user input as to how the company delivers
upon its value proposition? - CORRECT ANSWERS✅✅Consumer feedback
A restaurant agreed to sponsor a local concert by providing its food free of charge with the
goal of increasing public interest in the restaurant by local residents. Which element of the
marketing mix is this restaurant employing? - CORRECT ANSWERS✅✅Promotion
, What type of vertical marketing system is a franchise? - CORRECT
ANSWERS✅✅Contractual
What is a controllable element of the marketing environment? - CORRECT
ANSWERS✅✅Promotion
What is an example of a controllable element that influences marketing decisions? -
CORRECT ANSWERS✅✅Promotional campaigns
At the end of a cosmetic tutorial video, the website marketer posts a special offer code for
20% off first purchases. Which element of the marketing mix does the special offer code
represent? - CORRECT ANSWERS✅✅Promotion
A small town has two coffee shops. The shop owners agree to raise their prices for espresso
drinks from $3 to $6 per cup because they are the only two shops in the market.
Which illegal pricing tactic is being used? - CORRECT ANSWERS✅✅Price fixing
A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that
the $100 crib is no longer available but a $250 crib can be purchased. The woman can see the
$100 crib boxes on a shelf.
Which pricing tactic was the salesperson attempting to use? - CORRECT
ANSWERS✅✅Bait and switch
An energy drink company is promoting the benefits of its caffeinated product without
identifying the risks of consuming the drink.
Which action should the company take to align its marketing with ethical practices? -
CORRECT ANSWERS✅✅Using transparent marketing
