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WGU D077 Pre-Assessment Concepts in Marketing,
Sales And Customer Contact Review - All 70
Questions with 100% Correct Answers| D077 Pre-
Assessment Prep
A/B testing - ...ANSWER...✓✓ A marketing experiment
where two variants of a campaign are tested to see which
one is most effective
Accommodation - ...ANSWER...✓✓ Style of handling
conflict focused on empathy over self-interest
Adaptive selling - ...ANSWER...✓✓ Using social styles to
customize a sales approach to the specific customer
administered vertical marketing system - ...ANSWER...✓✓
Cooperation between levels of a distribution channel
where one member sets the terms due to its size and
influence
advertising - ...ANSWER...✓✓ Paid form of nonpersonal
promotion
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amiable - ...ANSWER...✓✓ People with this social style
want to know "why"
analytical - ...ANSWER...✓✓ People with this social style
want to know "how"
artificial intelligence - ...ANSWER...✓✓ Intelligent
machines (computers) capable of learning and interacting
attitudes - ...ANSWER...✓✓ Positive, negative, or
ambivalent evaluation of people, objects, event, activities,
ideas, or anything else in the environment
attributes - ...ANSWER...✓✓ Characteristics that define a
product and will influence the customer's purchase
decision
Avoidance - ...ANSWER...✓✓ Style of handling conflict
with little empathy or self-interest
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B2B sales - ...ANSWER...✓✓ Sales to another company
that consumes the product or services as part of
operating the business or uses the product in the
assembly of the final product it sells to consumers
Bait and switch - ...ANSWER...✓✓ Fraudulent practice
where an advertised product is unavailable so a customer
is guided to a more expensive one
Bargaining power of buyers - ...ANSWER...✓✓ One of
Porter's Five Forces—the power of customers to drive
down prices if supply exceeds demand
Bargaining power of suppliers - ...ANSWER...✓✓ One of
Porter's Five Forces—the power of suppliers when there
are few alternative sources for the products' components
Bargaining - ...ANSWER...✓✓ The fourth phase in the
negotiation process, where the parties seek an
agreement
BCG Matrix - ...ANSWER...✓✓ Planning tool which uses a
quadrant to map the strategic position of a business
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brand based on the brand's market share and the
market's growth potential
behavioral observation - ...ANSWER...✓✓ Primary
marketing research technique involving formal or
informal observation of customers and noncustomers
boycott - ...ANSWER...✓✓ Voluntary and intentional
refusal to buy products from a certain person, company,
or country for ethical or political reasons
brand equity - ...ANSWER...✓✓ One of the drivers of
customer equity, based on how the customer assesses
the value of the brand
brand loyalty - ...ANSWER...✓✓ The faithfulness of
customer's to a particular company and its products
brand - ...ANSWER...✓✓ The unique identity and
associations of a company, often captured in a design,
sign, symbol, or words that identify a product and
differentiate it from competitors
WGU D077 Pre-Assessment Concepts in Marketing,
Sales And Customer Contact Review - All 70
Questions with 100% Correct Answers| D077 Pre-
Assessment Prep
A/B testing - ...ANSWER...✓✓ A marketing experiment
where two variants of a campaign are tested to see which
one is most effective
Accommodation - ...ANSWER...✓✓ Style of handling
conflict focused on empathy over self-interest
Adaptive selling - ...ANSWER...✓✓ Using social styles to
customize a sales approach to the specific customer
administered vertical marketing system - ...ANSWER...✓✓
Cooperation between levels of a distribution channel
where one member sets the terms due to its size and
influence
advertising - ...ANSWER...✓✓ Paid form of nonpersonal
promotion
,2|Page
amiable - ...ANSWER...✓✓ People with this social style
want to know "why"
analytical - ...ANSWER...✓✓ People with this social style
want to know "how"
artificial intelligence - ...ANSWER...✓✓ Intelligent
machines (computers) capable of learning and interacting
attitudes - ...ANSWER...✓✓ Positive, negative, or
ambivalent evaluation of people, objects, event, activities,
ideas, or anything else in the environment
attributes - ...ANSWER...✓✓ Characteristics that define a
product and will influence the customer's purchase
decision
Avoidance - ...ANSWER...✓✓ Style of handling conflict
with little empathy or self-interest
,3|Page
B2B sales - ...ANSWER...✓✓ Sales to another company
that consumes the product or services as part of
operating the business or uses the product in the
assembly of the final product it sells to consumers
Bait and switch - ...ANSWER...✓✓ Fraudulent practice
where an advertised product is unavailable so a customer
is guided to a more expensive one
Bargaining power of buyers - ...ANSWER...✓✓ One of
Porter's Five Forces—the power of customers to drive
down prices if supply exceeds demand
Bargaining power of suppliers - ...ANSWER...✓✓ One of
Porter's Five Forces—the power of suppliers when there
are few alternative sources for the products' components
Bargaining - ...ANSWER...✓✓ The fourth phase in the
negotiation process, where the parties seek an
agreement
BCG Matrix - ...ANSWER...✓✓ Planning tool which uses a
quadrant to map the strategic position of a business
, 4|Page
brand based on the brand's market share and the
market's growth potential
behavioral observation - ...ANSWER...✓✓ Primary
marketing research technique involving formal or
informal observation of customers and noncustomers
boycott - ...ANSWER...✓✓ Voluntary and intentional
refusal to buy products from a certain person, company,
or country for ethical or political reasons
brand equity - ...ANSWER...✓✓ One of the drivers of
customer equity, based on how the customer assesses
the value of the brand
brand loyalty - ...ANSWER...✓✓ The faithfulness of
customer's to a particular company and its products
brand - ...ANSWER...✓✓ The unique identity and
associations of a company, often captured in a design,
sign, symbol, or words that identify a product and
differentiate it from competitors
