CB Final Exam with all Correct & 100% Verified Answers
|Actual Complete Exam| Already Graded A+
In focus groups: ✔Correct Answer-Open discussion among consumers is encouraged
In an experiment, the independent variable is ____, and the dependent variable is ___ ✔Correct
Answer-manipulated; measured
_____ research is most useful when you want to see how people behave in natural environments
✔Correct Answer-a.) survey research
b.) secondary research
c.) experimental research in a lab
d.) focus groups
e.) NONE OF THE ABOVE !!!
Jenny was was watching television when the broadcast was interrupted for a commercial for a Toyota
Echo. We can say for sure that Jenny ___ the ad ✔Correct Answer-was exposed to
Jordan is interested in studying whether consumers prefer light beer in the summer vs. winter. He
intends to measure consumer preferences in January and then in July. This is an example of:
✔Correct Answer-primary market research
What three factors are necessary to establish causation? ✔Correct Answer-the variables are
correlated, the cause precedes the effect, other potential causes are ruled out
T/F: Similarity based perceptual maps can tell you the ideal point for consumers desires ✔Correct
Answer-False
If a researcher knows that advertising is highly correlated with increased online sales, then he or she
can be confident that increased advertising will cause an increase in online sales ✔Correct Answer-
False
The GAP used some Madonna songs from the late 80s and early 90s in their ads to evoke a positive
emotional response in Gen-X consumers. The music could be seen as an ___ in classical conditioning
to create a good feeling toward the GAP ✔Correct Answer-unconditioned stimulus
Which is true about consumers attention? ✔Correct Answer-it can be divided
Products that consumers have seen RedBull makes a deal with a grocery store to put in an end cap
display in a heavily trafficked area of the store. This is an example of a company trying to increase
____ their product ✔Correct Answer-exposure to
In class, we discussed an experiment about when product placement in most effective ✔Correct
Answer-when you don't notice the Dasani bottle and the more you are exposed to the Dasani bottle
Welch's and Ocean Spray are constantly competing for the best grape juice. Welch's is the preferred
brand by taste, but sales are low. On the other hand, Ocean Spray is not the preferred brand by taste
but sales are high. From this information, we know that ___'s brand image is better, while ___'s
product is better ✔Correct Answer-Ocean Spray's ; Welch's
, If people are extrinsically motivated to buy your brand, they will: ✔Correct Answer-stop purchasing
as soon as they are no longer rewarded
In an applied insight, we created content for high school students that was meant to help them learn
by attaching MCB to existing associations in their long term memory. What cognitive learning
strategy did this activity use? ✔Correct Answer-a.) classical conditioning
b.) meaningful associative connectivity
c.) operant conditioning
d.) repetition
e.) NONE OF THE ABOVE !!!
T/F: Sensory memory has unlimited capacity ✔Correct Answer-True
One engages in hobbies because one is ___ motivated to do so ✔Correct Answer-a.) automatically
b.) peripherally
c.) extrinsically
d.) forcefully
e.) NONE OF THE ABOVE !!!
Giving a steep discount on groceries for consumers who sign up for a visa credit card relies on ___
motivation and is usually better at inducing ___ motivation ✔Correct Answer-extrinsic; short term
A mother is nagging her son to clean his room. Her son asks her to stop nagging. She responds, "I'll
stop nagging as you as soon as you pick up your dirty socks!" This is an example of: ✔Correct
Answer-a.) positive reinforcement
b.) classical conditioning
c.) discriminative reinforcement
d.) punishment
e.) NONE OF THE ABOVE !!!
When we pay attention, information is transferred from our sensory memory to ___ memory
✔Correct Answer-short term memory
T/F: forgetting occurs when information from long term memory cannot be retrieved into sensory
memory ✔Correct Answer-False
Trident's introduction of new brands of layered, dessert flavored, tropical and flavor changing gum
every few months is an example of using what type of need recognition trigger? ✔Correct Answer-
Boredom / Novelty seeking
All of the following are ways to capture consumers attention except: ✔Correct Answer-making
stimuli black and white instead of color
When you think about how memory is organized, consumers store concepts, feelings and events in:
✔Correct Answer-a.) categories
b.) blocks
c.) links
d.) their mind closet
e.) NONE OF THE ABOVE !!!
|Actual Complete Exam| Already Graded A+
In focus groups: ✔Correct Answer-Open discussion among consumers is encouraged
In an experiment, the independent variable is ____, and the dependent variable is ___ ✔Correct
Answer-manipulated; measured
_____ research is most useful when you want to see how people behave in natural environments
✔Correct Answer-a.) survey research
b.) secondary research
c.) experimental research in a lab
d.) focus groups
e.) NONE OF THE ABOVE !!!
Jenny was was watching television when the broadcast was interrupted for a commercial for a Toyota
Echo. We can say for sure that Jenny ___ the ad ✔Correct Answer-was exposed to
Jordan is interested in studying whether consumers prefer light beer in the summer vs. winter. He
intends to measure consumer preferences in January and then in July. This is an example of:
✔Correct Answer-primary market research
What three factors are necessary to establish causation? ✔Correct Answer-the variables are
correlated, the cause precedes the effect, other potential causes are ruled out
T/F: Similarity based perceptual maps can tell you the ideal point for consumers desires ✔Correct
Answer-False
If a researcher knows that advertising is highly correlated with increased online sales, then he or she
can be confident that increased advertising will cause an increase in online sales ✔Correct Answer-
False
The GAP used some Madonna songs from the late 80s and early 90s in their ads to evoke a positive
emotional response in Gen-X consumers. The music could be seen as an ___ in classical conditioning
to create a good feeling toward the GAP ✔Correct Answer-unconditioned stimulus
Which is true about consumers attention? ✔Correct Answer-it can be divided
Products that consumers have seen RedBull makes a deal with a grocery store to put in an end cap
display in a heavily trafficked area of the store. This is an example of a company trying to increase
____ their product ✔Correct Answer-exposure to
In class, we discussed an experiment about when product placement in most effective ✔Correct
Answer-when you don't notice the Dasani bottle and the more you are exposed to the Dasani bottle
Welch's and Ocean Spray are constantly competing for the best grape juice. Welch's is the preferred
brand by taste, but sales are low. On the other hand, Ocean Spray is not the preferred brand by taste
but sales are high. From this information, we know that ___'s brand image is better, while ___'s
product is better ✔Correct Answer-Ocean Spray's ; Welch's
, If people are extrinsically motivated to buy your brand, they will: ✔Correct Answer-stop purchasing
as soon as they are no longer rewarded
In an applied insight, we created content for high school students that was meant to help them learn
by attaching MCB to existing associations in their long term memory. What cognitive learning
strategy did this activity use? ✔Correct Answer-a.) classical conditioning
b.) meaningful associative connectivity
c.) operant conditioning
d.) repetition
e.) NONE OF THE ABOVE !!!
T/F: Sensory memory has unlimited capacity ✔Correct Answer-True
One engages in hobbies because one is ___ motivated to do so ✔Correct Answer-a.) automatically
b.) peripherally
c.) extrinsically
d.) forcefully
e.) NONE OF THE ABOVE !!!
Giving a steep discount on groceries for consumers who sign up for a visa credit card relies on ___
motivation and is usually better at inducing ___ motivation ✔Correct Answer-extrinsic; short term
A mother is nagging her son to clean his room. Her son asks her to stop nagging. She responds, "I'll
stop nagging as you as soon as you pick up your dirty socks!" This is an example of: ✔Correct
Answer-a.) positive reinforcement
b.) classical conditioning
c.) discriminative reinforcement
d.) punishment
e.) NONE OF THE ABOVE !!!
When we pay attention, information is transferred from our sensory memory to ___ memory
✔Correct Answer-short term memory
T/F: forgetting occurs when information from long term memory cannot be retrieved into sensory
memory ✔Correct Answer-False
Trident's introduction of new brands of layered, dessert flavored, tropical and flavor changing gum
every few months is an example of using what type of need recognition trigger? ✔Correct Answer-
Boredom / Novelty seeking
All of the following are ways to capture consumers attention except: ✔Correct Answer-making
stimuli black and white instead of color
When you think about how memory is organized, consumers store concepts, feelings and events in:
✔Correct Answer-a.) categories
b.) blocks
c.) links
d.) their mind closet
e.) NONE OF THE ABOVE !!!
