1|Page
BUS2 130, EXAM 1, SJSU QUESTIONS AND
ANSWERS 2025
After World War I and the Great Depression,
consumers purchased far less. To address
overproduction, companies relied on advertising and
personal selling. This was the - ...ANSWER... ✔
✔sales-oriented era
In the ________ era, manufacturers focused on product
innovation, rather than satisfying the needs of individual
customers. - ...ANSWER... ✔ ✔production-oriented
Which of the following is one of the core practices
among value-oriented marketers? - ...ANSWER... ✔
✔constantly measuring the benefits that customers
receive against the costs of offerings
Rather than being just a random activity, good
marketing requires ________ in determining
appropriate actions to produce sound decisions. -
...ANSWER... ✔ ✔thoughtful planning
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The ________ consists of the product, price, place, and
promotion of an offering. - ...ANSWER... ✔
✔marketing mix
According to your text, which of the following can be
said regarding the use of social media in advertising? -
...ANSWER... ✔ ✔Only about 30 percent of the
world's population uses Facebook—which means 70
percent still has not signed up.
The ________ addresses how a product will be
designed, how much it should cost, how it will be
promoted, and how it will get to consumers. -
...ANSWER... ✔ ✔marketing plan
Understanding consumers' ________ is fundamental to
marketing success. - ...ANSWER... ✔ ✔needs and
wants
A group that sponsors poster contests for children to
promote bicycle safety is providing which of the
following marketing offerings? - ...ANSWER... ✔
✔ideas
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A business philosophy and set of strategies, programs,
and systems that focus on identifying and building
loyalty among the firm's most valued customers is known
as - ...ANSWER... ✔ ✔customer relationship
management.
When an optical center provides eye exams and new
contact lenses as its offering, it is an example of which
the following combinations? - ...ANSWER... ✔
✔goods and services
Amazon collects massive amounts of data about how,
when, why, where, and what people buy, and then
analyzes those data to better serve its customers. This
activity refers to - ...ANSWER... ✔ ✔marketing
analytics.
Which marketing mix element deals specifically with
retailing and marketing channel management? -
...ANSWER... ✔ ✔place
During the last couple of decades, it has become
important for value-oriented marketers to ________
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with customers. - ...ANSWER... ✔ ✔move toward a
relational orientation from a transactional perspective
Redbox uses the ________ element of the marketing
mix to make movie rentals available for customers when
and where they need them. - ...ANSWER... ✔
✔place
The ________ era embraced the belief that a good
product would sell itself. - ...ANSWER... ✔
✔production-oriented
Smithward. Inc. manufactures reusable water bottles. It
targets its marketing campaigns at different market
________, including outdoor enthusiasts, health-conscious
buyers, and young people who want the current fashion
accessory. - ...ANSWER... ✔ ✔segments
Which of the marketing mix elements corresponds to
what the buyer gives up in the marketing exchange? -
...ANSWER... ✔ ✔price
The goal of a marketing exchange is that the parties to
the transaction be - ...ANSWER... ✔ ✔satisfied.
BUS2 130, EXAM 1, SJSU QUESTIONS AND
ANSWERS 2025
After World War I and the Great Depression,
consumers purchased far less. To address
overproduction, companies relied on advertising and
personal selling. This was the - ...ANSWER... ✔
✔sales-oriented era
In the ________ era, manufacturers focused on product
innovation, rather than satisfying the needs of individual
customers. - ...ANSWER... ✔ ✔production-oriented
Which of the following is one of the core practices
among value-oriented marketers? - ...ANSWER... ✔
✔constantly measuring the benefits that customers
receive against the costs of offerings
Rather than being just a random activity, good
marketing requires ________ in determining
appropriate actions to produce sound decisions. -
...ANSWER... ✔ ✔thoughtful planning
,2|Page
The ________ consists of the product, price, place, and
promotion of an offering. - ...ANSWER... ✔
✔marketing mix
According to your text, which of the following can be
said regarding the use of social media in advertising? -
...ANSWER... ✔ ✔Only about 30 percent of the
world's population uses Facebook—which means 70
percent still has not signed up.
The ________ addresses how a product will be
designed, how much it should cost, how it will be
promoted, and how it will get to consumers. -
...ANSWER... ✔ ✔marketing plan
Understanding consumers' ________ is fundamental to
marketing success. - ...ANSWER... ✔ ✔needs and
wants
A group that sponsors poster contests for children to
promote bicycle safety is providing which of the
following marketing offerings? - ...ANSWER... ✔
✔ideas
,3|Page
A business philosophy and set of strategies, programs,
and systems that focus on identifying and building
loyalty among the firm's most valued customers is known
as - ...ANSWER... ✔ ✔customer relationship
management.
When an optical center provides eye exams and new
contact lenses as its offering, it is an example of which
the following combinations? - ...ANSWER... ✔
✔goods and services
Amazon collects massive amounts of data about how,
when, why, where, and what people buy, and then
analyzes those data to better serve its customers. This
activity refers to - ...ANSWER... ✔ ✔marketing
analytics.
Which marketing mix element deals specifically with
retailing and marketing channel management? -
...ANSWER... ✔ ✔place
During the last couple of decades, it has become
important for value-oriented marketers to ________
, 4|Page
with customers. - ...ANSWER... ✔ ✔move toward a
relational orientation from a transactional perspective
Redbox uses the ________ element of the marketing
mix to make movie rentals available for customers when
and where they need them. - ...ANSWER... ✔
✔place
The ________ era embraced the belief that a good
product would sell itself. - ...ANSWER... ✔
✔production-oriented
Smithward. Inc. manufactures reusable water bottles. It
targets its marketing campaigns at different market
________, including outdoor enthusiasts, health-conscious
buyers, and young people who want the current fashion
accessory. - ...ANSWER... ✔ ✔segments
Which of the marketing mix elements corresponds to
what the buyer gives up in the marketing exchange? -
...ANSWER... ✔ ✔price
The goal of a marketing exchange is that the parties to
the transaction be - ...ANSWER... ✔ ✔satisfied.
