1|Page
KREFT G202 ASSESSMENT 1 QUESTIONS AND
ANSWERS 2025
BP made two strategic acquisitions: - .....ANSWER
...✔✔ ARCO (oil and gas) and SOLAREX (solar
energy)
Competition in the marketplace tends to school
managers to think in terms of - .....ANSWER ...✔✔
outcomes (profits, sales, market share)
In interactions with non-market players, - .....ANSWER
...✔✔ processes gain in relative importance
(oversight, quality assurance, social reputation)
Corporate Social Strategy - .....ANSWER ...✔✔
Integrate non-market forces (Political, Economic, Social,
and Technological) and societal concerns into your
market strategy.
,2|Page
PEST framework - .....ANSWER ...✔✔ Non-market
strategy -> firm and market strategy -> Integrated
corporate social strategy
Do customers care about about the brand of Oil and
Gas? - .....ANSWER ...✔✔ No, gas is a commodity
Do employees care about the reputation of who they
work for? - .....ANSWER ...✔✔ Employees want to
work for the industry leader, not the industry laggard
Do investors care about the social reputation of who
they invest in? - .....ANSWER ...✔✔ Socially-
responsible investors care; they want high returns with no
guilt
Industry leaders influence: - .....ANSWER ...✔✔ if new
policy is written and shape how it is written
Beyond Petroleum resulted in: - .....ANSWER ...✔✔
heightened public expectations, especially from non-
governmental organization (NGO-activists)
,3|Page
BP created "shared value" by - .....ANSWER ...✔✔
integrating societal concerns over fossil fuels with their
core market strategy
Integrating societal concerns can - .....ANSWER ...✔✔
maximize profits
Lobbying/rent seeking - .....ANSWER ...✔✔ devoting
resources to influence public policy formation in order to
bring more income to your interests
Function of lobbyists - .....ANSWER ...✔✔ find
political opportunities and threats, inform politicians and
influence public opinion, form coalitions: identify groups
with 'similar' interests
Special interest effect - .....ANSWER ...✔✔ small
group of people, with incentive to take political action,
receive benefits at the expense of a large unorganized
group of people
Majoritarian politics - .....ANSWER ...✔✔ Widely
dispersed costs and widely dispersed benefits; no
special interest groups take action on either side of the
issue; lobbying does not occur
, 4|Page
Client politics - .....ANSWER ...✔✔ Widely dispersed
costs and concentrated benefits; one special interest
group is active in favor of an issue; lobbying will likely
be successful
Entrepreneurial politics - .....ANSWER ...✔✔
Concentrated costs and widely dispersed benefits; one
special interest group is active against an issue
Interest group politics - .....ANSWER ...✔✔
Concentrated costs and concentrated benefits; active
special interest groups are on both sides of the issue;
outcomes depend on the relative strength of lobbying
Ventria Allies - .....ANSWER ...✔✔ WHO, UNICEF,
Red Cross, employees, investors, board, pharmaceutical,
infant formula, military, Pro-GMO (BIO), CRC (6 yes; 5
no), UC Davis (major resource)
Ventria Neutral - .....ANSWER ...✔✔ Federal
government: USDA, EPA, FDA (no action yet until Ventria
wins a state)
KREFT G202 ASSESSMENT 1 QUESTIONS AND
ANSWERS 2025
BP made two strategic acquisitions: - .....ANSWER
...✔✔ ARCO (oil and gas) and SOLAREX (solar
energy)
Competition in the marketplace tends to school
managers to think in terms of - .....ANSWER ...✔✔
outcomes (profits, sales, market share)
In interactions with non-market players, - .....ANSWER
...✔✔ processes gain in relative importance
(oversight, quality assurance, social reputation)
Corporate Social Strategy - .....ANSWER ...✔✔
Integrate non-market forces (Political, Economic, Social,
and Technological) and societal concerns into your
market strategy.
,2|Page
PEST framework - .....ANSWER ...✔✔ Non-market
strategy -> firm and market strategy -> Integrated
corporate social strategy
Do customers care about about the brand of Oil and
Gas? - .....ANSWER ...✔✔ No, gas is a commodity
Do employees care about the reputation of who they
work for? - .....ANSWER ...✔✔ Employees want to
work for the industry leader, not the industry laggard
Do investors care about the social reputation of who
they invest in? - .....ANSWER ...✔✔ Socially-
responsible investors care; they want high returns with no
guilt
Industry leaders influence: - .....ANSWER ...✔✔ if new
policy is written and shape how it is written
Beyond Petroleum resulted in: - .....ANSWER ...✔✔
heightened public expectations, especially from non-
governmental organization (NGO-activists)
,3|Page
BP created "shared value" by - .....ANSWER ...✔✔
integrating societal concerns over fossil fuels with their
core market strategy
Integrating societal concerns can - .....ANSWER ...✔✔
maximize profits
Lobbying/rent seeking - .....ANSWER ...✔✔ devoting
resources to influence public policy formation in order to
bring more income to your interests
Function of lobbyists - .....ANSWER ...✔✔ find
political opportunities and threats, inform politicians and
influence public opinion, form coalitions: identify groups
with 'similar' interests
Special interest effect - .....ANSWER ...✔✔ small
group of people, with incentive to take political action,
receive benefits at the expense of a large unorganized
group of people
Majoritarian politics - .....ANSWER ...✔✔ Widely
dispersed costs and widely dispersed benefits; no
special interest groups take action on either side of the
issue; lobbying does not occur
, 4|Page
Client politics - .....ANSWER ...✔✔ Widely dispersed
costs and concentrated benefits; one special interest
group is active in favor of an issue; lobbying will likely
be successful
Entrepreneurial politics - .....ANSWER ...✔✔
Concentrated costs and widely dispersed benefits; one
special interest group is active against an issue
Interest group politics - .....ANSWER ...✔✔
Concentrated costs and concentrated benefits; active
special interest groups are on both sides of the issue;
outcomes depend on the relative strength of lobbying
Ventria Allies - .....ANSWER ...✔✔ WHO, UNICEF,
Red Cross, employees, investors, board, pharmaceutical,
infant formula, military, Pro-GMO (BIO), CRC (6 yes; 5
no), UC Davis (major resource)
Ventria Neutral - .....ANSWER ...✔✔ Federal
government: USDA, EPA, FDA (no action yet until Ventria
wins a state)
