KU -JMC 101 FINAL EXAM QUESTIONS AND
ANSWERS 2025
Journalism - .....ANSWER... ✔✔ the activity or
profession of writing for newspapers, magazines, or
news websites or preparing news to be broadcast.
Editorializing - .....ANSWER... ✔✔ express their
opinion about something rather than just stating facts
Budget Line - .....ANSWER... ✔✔ Short piece of
writing that summarizes the focus and reporting of a
story or other piece of journalism
Inverted Pyramid - .....ANSWER... ✔✔ Essentials First,
details later
Yellow Journalism - .....ANSWER... ✔✔
Sensationalism/Sensational
Stunts, pranks, hoaxes, promotional coverage
,2|Page
a style of reporting that uses sensationalism and
exaggeration to grab readers' attention and sell
newspapers
Freemium vs Premium - .....ANSWER... ✔✔ Freemium:
A basic version of something, FREE
Premium: A more expensive version of something that
costs money
Penny Press - .....ANSWER... ✔✔ Modern: filled with
news, collects an audience and has ads
newspaper popular in 1830s
Section 230 - .....ANSWER... ✔✔ After Section 230
websites are immune from legal action based on what
someone posts on their platform
New York Sun - .....ANSWER... ✔✔ Owned by
Benjamin Day in 1853, purchased in 1868 by Charles
Henry Dana
First Penny Press
New York Times - .....ANSWER... ✔✔ founded by
Henry Raymond in 1851
,3|Page
Immediate success
Joseph Pulitzer - .....ANSWER... ✔✔ (born April 10,
1847, Makó, Hungary—died October 29, 1911,
Charleston, South Carolina, U.S.) was an American
newspaper editor and publisher who helped to establish
the pattern of the modern newspaper. In his time, he
was one of the most powerful journalists in the United
States
William Randolph Hearst - .....ANSWER... ✔✔ A
journalist and newspaper publisher in the late nineteenth
and early twentieth centuries. Hearst was a pioneer in
the kind of sensational reporting often called yellow
journalism . In the 1890s, his newspapers helped whip
up public hostility against Spain , which led to the
Spanish-American War
Nelly Bly - .....ANSWER... ✔✔ was a nationally
significant journalist at the New York World. She was a
pioneer in investigative journalism. Her reporting
introduced readers to the horrors of insane asylums and
to international travel
Horace Greeley - .....ANSWER... ✔✔ prominent
American newspaper editor and publisher in the 19th
, 4|Page
century, best known for founding the New-York Tribune
and advocating for various social and political reforms.
Theodore Roosevelt and Muckraking - .....ANSWER...
✔✔ was the 26th president who worked to fight
corruption and improve society through progressive
reforms. Muckraking refers to journalists who exposed
corruption and social issues in industries, and Roosevelt
supported their efforts to bring about change.
Ida Tarbell - .....ANSWER... ✔✔ a pioneering
investigative journalist who exposed the corrupt
practices of John D. Rockefeller's Standard Oil
Company. Her work helped bring attention to corporate
monopolies and contributed to government actions to
regulate big businesses.
Ida B. Wells - .....ANSWER... ✔✔ an African
American journalist and activist who fought against
lynching in the United States through her investigative
reporting. Her powerful writings and campaigns helped
raise awareness about racial violence and promote civil
rights for African Americans.
Frederick Douglass - .....ANSWER... ✔✔ an escaped
enslaved person who became a leading abolitionist,