1|Page
MKT 3413 EXAM 3 - WU QUESTIONS AND
ANSWERS 2025
A questionnaire is a structured technique for data
collection that consists of a series of questions, written
or verbal, which a respondent answers. - ...ANSWER...
✔ ✔True
A questionnaire is an informal set of questions for
obtaining information from respondents. - ...ANSWER...
✔ ✔False
A well-designed questionnaire can motivate the
respondents and increase the response rate. -
...ANSWER... ✔ ✔True
According to the text, a conversational style should be
avoided when writing interviewer-administered
questionnaires. - ...ANSWER... ✔ ✔False
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Collecting demographic information that can be used
in direct mail campaigns is mentioned in the text as a
specific objective of a questionnaire. - ...ANSWER... ✔
✔False
The last step in the questionnaire design process is to
reproduce the questionnaire. - ...ANSWER... ✔
✔False
A single question that attempts to cover two issues is
called a double-barreled question. - ...ANSWER... ✔
✔True
When respondents are unable to articulate a response
to a question, this usually indicates they have no
opinion on that topic. - ...ANSWER... ✔ ✔False
To increase the likelihood of obtaining sensitive
information, such topics should be placed in the middle
of the questionnaire. - ...ANSWER... ✔ ✔False
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Open-ended is a popular form of structured question. -
...ANSWER... ✔ ✔False
Open-ended questions that respondents answer in
their own words are called unstructured questions. -
...ANSWER... ✔ ✔True
According to the text, unstructured questions are also
referred to as free-response or free-answer questions.
- ...ANSWER... ✔ ✔True
Dichotomous questions allow the respondent to
express their attitudes or opinions without the bias
associated with restricting responses to predefined
alternatives. - ...ANSWER... ✔ ✔False
Open-ended questions are most useful in conclusive
research and as opening questions. - ...ANSWER... ✔
✔False
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Questions that prespecify the set of response
alternatives and the response format are called
structured questions. - ...ANSWER... ✔ ✔True
In multiple-choice questions, the researcher provides a
choice of answers, and respondents are asked to select
one or more of the alternatives given. - ...ANSWER...
✔ ✔True
An open-ended question is a structured question with
only two response alternatives, such as yes or no. -
...ANSWER... ✔ ✔False
According to the text, dichotomous questions should
be used when the researcher has reason to believe
that the respondent thinks of the topic in yes/no
terms. - ...ANSWER... ✔ ✔True
To avoid problems in question wording, a researcher
should use leading questions when designing a
questionnaire. - ...ANSWER... ✔ ✔False
MKT 3413 EXAM 3 - WU QUESTIONS AND
ANSWERS 2025
A questionnaire is a structured technique for data
collection that consists of a series of questions, written
or verbal, which a respondent answers. - ...ANSWER...
✔ ✔True
A questionnaire is an informal set of questions for
obtaining information from respondents. - ...ANSWER...
✔ ✔False
A well-designed questionnaire can motivate the
respondents and increase the response rate. -
...ANSWER... ✔ ✔True
According to the text, a conversational style should be
avoided when writing interviewer-administered
questionnaires. - ...ANSWER... ✔ ✔False
,2|Page
Collecting demographic information that can be used
in direct mail campaigns is mentioned in the text as a
specific objective of a questionnaire. - ...ANSWER... ✔
✔False
The last step in the questionnaire design process is to
reproduce the questionnaire. - ...ANSWER... ✔
✔False
A single question that attempts to cover two issues is
called a double-barreled question. - ...ANSWER... ✔
✔True
When respondents are unable to articulate a response
to a question, this usually indicates they have no
opinion on that topic. - ...ANSWER... ✔ ✔False
To increase the likelihood of obtaining sensitive
information, such topics should be placed in the middle
of the questionnaire. - ...ANSWER... ✔ ✔False
,3|Page
Open-ended is a popular form of structured question. -
...ANSWER... ✔ ✔False
Open-ended questions that respondents answer in
their own words are called unstructured questions. -
...ANSWER... ✔ ✔True
According to the text, unstructured questions are also
referred to as free-response or free-answer questions.
- ...ANSWER... ✔ ✔True
Dichotomous questions allow the respondent to
express their attitudes or opinions without the bias
associated with restricting responses to predefined
alternatives. - ...ANSWER... ✔ ✔False
Open-ended questions are most useful in conclusive
research and as opening questions. - ...ANSWER... ✔
✔False
, 4|Page
Questions that prespecify the set of response
alternatives and the response format are called
structured questions. - ...ANSWER... ✔ ✔True
In multiple-choice questions, the researcher provides a
choice of answers, and respondents are asked to select
one or more of the alternatives given. - ...ANSWER...
✔ ✔True
An open-ended question is a structured question with
only two response alternatives, such as yes or no. -
...ANSWER... ✔ ✔False
According to the text, dichotomous questions should
be used when the researcher has reason to believe
that the respondent thinks of the topic in yes/no
terms. - ...ANSWER... ✔ ✔True
To avoid problems in question wording, a researcher
should use leading questions when designing a
questionnaire. - ...ANSWER... ✔ ✔False
