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TIKTOK MEDIA BUYING CERTIFICATION EXAM
QUESTIONS AND ANSWERS 2025
Business Goals - .....ANSWER... ✔✔ specific,
measurable, achievable, relevant, timed (smart)
Ad Objective Categories - .....ANSWER... ✔✔
Awareness, Consideration, Conversion
Awareness Campaigns (category) - .....ANSWER...
✔✔ inform people about your brand (options: Brand
Awareness, Reach)
Consideration Campaigns (category) - .....ANSWER...
✔✔ get people to think about your brand and seek
more information (options: Lead Gen, App Installs,
Messages, Engagement, Traffic, Video Views)
Conversion Campaigns (category) - .....ANSWER...
✔✔ encourage people to take action (options:
Conversions, Catalog Sales, Store Traffic)
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Brand Awareness Campaign - .....ANSWER... ✔✔
aims to increase general awareness of brand, service, or
business
Reach Campaign - .....ANSWER... ✔✔ aims to show
ads to the most people in your target audience
Traffic Campaign - .....ANSWER... ✔✔ encourage
users to drive to your destination (i.e. app, site, blog
post)
Engagement Campaign - .....ANSWER... ✔✔
encourage users to engage with content and promote
awareness of brand to their network
Video Views Campaign - .....ANSWER... ✔✔ aims to
increase the number of users who view your videos
Lead Generation Campaign - .....ANSWER... ✔✔
aims to collect information from interested users (i.e. sign
ups)
Messages Campaign - .....ANSWER... ✔✔ aims to
connect with potential or existing customers to generate
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interest in your business and encourage direct
communication
App Installs Campaign - .....ANSWER... ✔✔ aims to
send people to a location where they can download
your app
Conversions Campaign (objective) - .....ANSWER...
✔✔ aims to prompt valuable actions on your website,
app, etc. such as downloads, account creation, or
purchase
Catalog Sales Campaign - .....ANSWER... ✔✔ aims to
show products from your store catalog to generate sales
Store Traffic Campaign - .....ANSWER... ✔✔ aims to
promote your brick-and-mortar business locations to
people who are nearby
Auction Based Buying - .....ANSWER... ✔✔ buying
strategy in which you bid for audience actions or
impressions to impact cost per result goal
-maximizes value for users and advertisers
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-offers audience choices, cost-efficiency, and flexibility
to adjust campaign settings
-less predictable
-default option
Reach and Frequency Buying - .....ANSWER... ✔✔
buying strategy in which advertisers can reach a specific
number of people in an audience with a specified
frequency at a fixed price
-only available for exposure-based campaigns
(awareness, traffic, engagement)
-offers transparency with expectations/media
plans/CPM, predictability to avoid under-spending, and
control with sequenced delivery
-can't vary scheduling by day
-audience size must exceed 200K
-optimizes for reach and then the selected campaign
objective
Exposure-Based Campaigns - .....ANSWER... ✔✔
Awareness, Traffic, Engagement
TIKTOK MEDIA BUYING CERTIFICATION EXAM
QUESTIONS AND ANSWERS 2025
Business Goals - .....ANSWER... ✔✔ specific,
measurable, achievable, relevant, timed (smart)
Ad Objective Categories - .....ANSWER... ✔✔
Awareness, Consideration, Conversion
Awareness Campaigns (category) - .....ANSWER...
✔✔ inform people about your brand (options: Brand
Awareness, Reach)
Consideration Campaigns (category) - .....ANSWER...
✔✔ get people to think about your brand and seek
more information (options: Lead Gen, App Installs,
Messages, Engagement, Traffic, Video Views)
Conversion Campaigns (category) - .....ANSWER...
✔✔ encourage people to take action (options:
Conversions, Catalog Sales, Store Traffic)
,2|Page
Brand Awareness Campaign - .....ANSWER... ✔✔
aims to increase general awareness of brand, service, or
business
Reach Campaign - .....ANSWER... ✔✔ aims to show
ads to the most people in your target audience
Traffic Campaign - .....ANSWER... ✔✔ encourage
users to drive to your destination (i.e. app, site, blog
post)
Engagement Campaign - .....ANSWER... ✔✔
encourage users to engage with content and promote
awareness of brand to their network
Video Views Campaign - .....ANSWER... ✔✔ aims to
increase the number of users who view your videos
Lead Generation Campaign - .....ANSWER... ✔✔
aims to collect information from interested users (i.e. sign
ups)
Messages Campaign - .....ANSWER... ✔✔ aims to
connect with potential or existing customers to generate
,3|Page
interest in your business and encourage direct
communication
App Installs Campaign - .....ANSWER... ✔✔ aims to
send people to a location where they can download
your app
Conversions Campaign (objective) - .....ANSWER...
✔✔ aims to prompt valuable actions on your website,
app, etc. such as downloads, account creation, or
purchase
Catalog Sales Campaign - .....ANSWER... ✔✔ aims to
show products from your store catalog to generate sales
Store Traffic Campaign - .....ANSWER... ✔✔ aims to
promote your brick-and-mortar business locations to
people who are nearby
Auction Based Buying - .....ANSWER... ✔✔ buying
strategy in which you bid for audience actions or
impressions to impact cost per result goal
-maximizes value for users and advertisers
, 4|Page
-offers audience choices, cost-efficiency, and flexibility
to adjust campaign settings
-less predictable
-default option
Reach and Frequency Buying - .....ANSWER... ✔✔
buying strategy in which advertisers can reach a specific
number of people in an audience with a specified
frequency at a fixed price
-only available for exposure-based campaigns
(awareness, traffic, engagement)
-offers transparency with expectations/media
plans/CPM, predictability to avoid under-spending, and
control with sequenced delivery
-can't vary scheduling by day
-audience size must exceed 200K
-optimizes for reach and then the selected campaign
objective
Exposure-Based Campaigns - .....ANSWER... ✔✔
Awareness, Traffic, Engagement
