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EMC 3358 Final Exam Study Guide & Materials | Texas Tech University

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A collection of study materials, notes, and resources for the EMC 3358 final exam at Texas Tech University. This guide covers key concepts, theories, and case studies to help students prepare effectively for their assessment in Media Strategies.

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TTU EMC 3358 FINAL (EKO) EXAM QUESTIONS
AND ANSWERS 2025




Article 18 - ....ANSWER ....✔✔ everyone has the right
to freedom of thought. conscience and religion: this right
includes freedom to change his religion or belief, and
freedom, either alone or in community with others and in
public or private, to manifest his religion or belief in
teaching, practicing, worship and observance


Article 19 - ....ANSWER ....✔✔ everyone has the right
to freedom of opinion and expression; this right includes
freedom to hold opinions without interference and seek,
recieve and impart imformation and ideas through any
media and regardless of frontiers.


Governmentality - ....ANSWER ....✔✔ This neologism,
which is formed from the words "government" and
"mentality". It literally means the mentality of
government. Referring to the conceptualizations,
political, cultural, and institutional logics, structures,
functions, procedures, rationalizations and practices of
"rulership." In short, governmentality is the exercise of
power.

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Agenda setting - ....ANSWER ....✔✔ -basically where
the news media influences the topics of the public
agenda. If people see a topic being covered more by
the news they will regard that topic as more important
-news outlets decide what you are exposed to


Cultural differentiation - ....ANSWER ....✔✔ cultures
are strong, different and resilient. Cultural protectionism;
countries reinvent aspects of other cultures and
languages.
- Suggests that cultures are destined to clash as
globalization continually brings them (cultures) together


Cultural homogenization - ....ANSWER ....✔✔
globalization will bring a growing sameness of cultures
across the western dominated world
- marked by McWorld fast culture


Cultural hybridity - ....ANSWER ....✔✔ globalization
will lead to blending or mixture of cultures

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Public diplomacy - ....ANSWER ....✔✔ use of soft
power (influence and persuasion) in the battle for the
hearts and minds of international publics
- public opinions influence the execution of foreign
policy


Globalism - ....ANSWER ....✔✔ Consciousness of the
world as a whole: sports, common challenges, war and
terrorism lead to collective security--came from first
picture taken that shows the entire Earth
Human cultures are as diverse as ever. However,
interconnection of nations, cultures, and peoples is giving
rise to a global imaginary, "the family of nations" the
human family, the global village.
Beware of "technological determinism": Belief that
information and Communication technologies will solve
all our problems. (the internet)


The Charlie Hebdo Massacre - ....ANSWER ....✔✔
French Muslim groups sued claiming hate speech,
defamation, and racial discrimination. French courts
ruled that blasphemy is not a crime in France; it is a
right. Newspapers have right to offend. Islam is mostly
an iconoclastic religion and some of the cartoons
equated Islam with terrorism. They represented a clash
of civilizations over issues of free speech. Published

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more cartoons and the offices were firebombed in
2011. Attacked (Terrorism) on January 7, 2015 and left
12 dead. Left wing, secular republican newspaper.
Highly disrespectful to Catholic church and religion in
general. "Blasphemy is a sacred right/rite", Grounded
in French secular republicanism and the right/rite to
offend". Equal opportunity giver of offense. Part of a
long tradition of French satirical wit.


Globalization and Sexual Capitalism - ....ANSWER
....✔✔ - The commodification, industrial production,
and global distribution of sex-themed visual imagery for
profit
- Porn started in America
- Sexual Revolution: Freud - repression ID; Playboy -
sexual emancipation
- Porn is protected as "sexual speech" under 1st
amendment


The content-neutrality principle of the First Amendment -
....ANSWER ....✔✔ In a public forum, the government
may not ban content it disagrees with and allow only
content it agrees with


Types of communication that are considered symbolic
speech and expressive conduct under the First

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