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CLCS Chp 12 Questions With Complete Solutions
Why are line extensions more common than new
products?
a) They are higher risk and more expensive.
b) They are guaranteed to succeed in the marketplace.
c) They are less expensive and lower-risk.
d) They require no market research.
e) Modifications to existing products are very easy -
.....ANSWER ...✔✔ c
Coca-Cola has expanded to Diet Coke, Cherry Coke,
and Caffeine-free Coke, to name a few. These are
examples of
a) product modifications.
b) functional modifications.
c) aesthetic modifications.
d) line extensions.
e) product lining. - .....ANSWER ...✔✔ d
A(n) ___________ is the development of a product that
is closely related to one or more products in the existing
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product line but is designed specifically to meet
somewhat different needs of customers.
a) product modification
b) line extension
c) quality modification
d) functional development
e) aesthetic extension - .....ANSWER ...✔✔ b
If the manufacturer of Cool Whip were to introduce an
orange-flavored Cool Whip and still continue to
produce all of its other Cool Whip products, this would
be an example of
a) a brand extension.
b) line extension.
c) functional modification.
d) quality modification.
e) a new-to-the-world product. - .....ANSWER ...✔✔ b
__________ is the development of a product that is
closely related to one or more products in a firm's
existing product line but is designed specifically to meet
somewhat different customer needs.
a) Quality modification
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b) Line extension
c) Aesthetic modification
d) Feature modification
e) Product mix modification - .....ANSWER ...✔✔ b
What is the primary distinction between a line extension
and a product modification?
a) A product modification results in a completely new
product while a line extension is simply changing an old
product.
b) In both cases an existing product is altered, but the
alteration is more dramatic with a product modification
than it is with a line extension.
c) Line extensions are designed to better meet the needs
of the existing market segment while product
modifications target entirely new segments of the
market.
d) With product modifications, the original product is
replaced in the product line while both the old and the
new products remain in the case of line extension.
e) Line extensions are strictly aesthetic changes to an
existing product whereas product modifications consist
of changes in quality and functionality - .....ANSWER
...✔✔ d
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In product modification, the first issue to consider is
whether
a) existing customers can perceive that a product
modification has been made.
b) the product is modifiable.
c) quality is modified.
d) modification will make the product more consistent
with customers' desires.
e) modification will provide greater satisfaction to the
consumer. - .....ANSWER ...✔✔ b
In product modification, three conditions must be met to
improve a firm's product mix: the product must be
modifiable, customers must be able to perceive that a
modification has been made, and
a) modification should make the product more consistent
with customers' desires.
b) competing companies should not be aware of
planned product modifications.
c) modification should change customers' desires to
provide greater satisfaction.
d) management must perceive the modification as a
reasonable and necessary action.
e) production costs and materials needed should be
limited. - .....ANSWER ...✔✔ a
CLCS Chp 12 Questions With Complete Solutions
Why are line extensions more common than new
products?
a) They are higher risk and more expensive.
b) They are guaranteed to succeed in the marketplace.
c) They are less expensive and lower-risk.
d) They require no market research.
e) Modifications to existing products are very easy -
.....ANSWER ...✔✔ c
Coca-Cola has expanded to Diet Coke, Cherry Coke,
and Caffeine-free Coke, to name a few. These are
examples of
a) product modifications.
b) functional modifications.
c) aesthetic modifications.
d) line extensions.
e) product lining. - .....ANSWER ...✔✔ d
A(n) ___________ is the development of a product that
is closely related to one or more products in the existing
,2|Page
product line but is designed specifically to meet
somewhat different needs of customers.
a) product modification
b) line extension
c) quality modification
d) functional development
e) aesthetic extension - .....ANSWER ...✔✔ b
If the manufacturer of Cool Whip were to introduce an
orange-flavored Cool Whip and still continue to
produce all of its other Cool Whip products, this would
be an example of
a) a brand extension.
b) line extension.
c) functional modification.
d) quality modification.
e) a new-to-the-world product. - .....ANSWER ...✔✔ b
__________ is the development of a product that is
closely related to one or more products in a firm's
existing product line but is designed specifically to meet
somewhat different customer needs.
a) Quality modification
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b) Line extension
c) Aesthetic modification
d) Feature modification
e) Product mix modification - .....ANSWER ...✔✔ b
What is the primary distinction between a line extension
and a product modification?
a) A product modification results in a completely new
product while a line extension is simply changing an old
product.
b) In both cases an existing product is altered, but the
alteration is more dramatic with a product modification
than it is with a line extension.
c) Line extensions are designed to better meet the needs
of the existing market segment while product
modifications target entirely new segments of the
market.
d) With product modifications, the original product is
replaced in the product line while both the old and the
new products remain in the case of line extension.
e) Line extensions are strictly aesthetic changes to an
existing product whereas product modifications consist
of changes in quality and functionality - .....ANSWER
...✔✔ d
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In product modification, the first issue to consider is
whether
a) existing customers can perceive that a product
modification has been made.
b) the product is modifiable.
c) quality is modified.
d) modification will make the product more consistent
with customers' desires.
e) modification will provide greater satisfaction to the
consumer. - .....ANSWER ...✔✔ b
In product modification, three conditions must be met to
improve a firm's product mix: the product must be
modifiable, customers must be able to perceive that a
modification has been made, and
a) modification should make the product more consistent
with customers' desires.
b) competing companies should not be aware of
planned product modifications.
c) modification should change customers' desires to
provide greater satisfaction.
d) management must perceive the modification as a
reasonable and necessary action.
e) production costs and materials needed should be
limited. - .....ANSWER ...✔✔ a
