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HTMT 213 TEST 4 CHAPTERS 10 - 14 QUESTIONS
WITH 100% CORRECT ANSWERS!!
tourism as an industry began to develop during the... -
....ANSWER ....✔✔ Empire Era.
-people began traveling in large numbers for
governmental, commercial, educational, and religious
purposes - for both necessity and pleasure
history of tourism - ....ANSWER ....✔✔
special characteristic of tourism: intangibility -
....ANSWER ....✔✔ can't touch it, return it, break it like
an iPhone
special characteristic of tourism: perishability -
....ANSWER ....✔✔ cannot be inventoried --> nothing
worth less than an empty bed at a hotel, seat on an
airplane - that revenue can never be made once a night
goes by without booking the room.
special characteristic of tourism: variability - ....ANSWER
....✔✔ every guest experience is different
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special characteristic of tourism: inseparability -
....ANSWER ....✔✔ no product until the host and guest
come together (or guest and guest come together)
special characteristic of tourism: product cannot be
______ - ....ANSWER ....✔✔ inventoried
special characteristic of tourism: long ___________ and
high __________. - ....ANSWER ....✔✔ lead time;
fixed costs
special characteristic of tourism: high "seasonality" -
....ANSWER ....✔✔ predictable changes in demand
over time (holidays, graduation, events)
excursionist - ....ANSWER ....✔✔ doesn't count as a
tourist
vacationer - ....ANSWER ....✔✔
VFR - ....ANSWER ....✔✔ visit to friends and relatives`
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business traveler - ....ANSWER ....✔✔ businesspeople
are often required to travel as a part of their day-to-
day activities
-because amount of money they spend on travel stays
fairly constant, not as price sensitive as business and
leisure travelers
MICE - ....ANSWER ....✔✔ meetings, incentive travel,
conventions, and events
definition of a tourist (demand side) - ....ANSWER
....✔✔ staying more than 1 night, less than 1 year
non work-purposes
more than 50 miles from home
elasticity of tourism demand - ....ANSWER ....✔✔
Leiper's model of the Tourism System - ....ANSWER
....✔✔ travelers--> go somewhere --> get to
destination --> and come home --> starts again
integrated model of tourism - ....ANSWER ....✔✔
shows dynamic and interrelated nature of tourism
activities
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-shows how travelers are related to tourism promoters
which are related to tourism service suppliers which are
related to the external environment
geographic segmentation - ....ANSWER ....✔✔ where
visitors are from
-country: highest amount of SC visitors come from
England/Japan, so we should advertise there
-state: usually any farther than 10 hr driving radius, ppl
less likely to visit, so we shouldn't spend $ advertising
-postal code: CofC students will go to the closest pizza
place, not going to drive all the way to Mt. Pleasant, so
Mt. P shouldn't advertise downtown
demographic segmentation - ....ANSWER ....✔✔ race,
sex, age, marital status, education, income, nationality
product-related segmentation - ....ANSWER ....✔✔
people travel for different reasons, and we should
market them differently because they will respond
differently (activity, occasion)
-loyalty segments
HTMT 213 TEST 4 CHAPTERS 10 - 14 QUESTIONS
WITH 100% CORRECT ANSWERS!!
tourism as an industry began to develop during the... -
....ANSWER ....✔✔ Empire Era.
-people began traveling in large numbers for
governmental, commercial, educational, and religious
purposes - for both necessity and pleasure
history of tourism - ....ANSWER ....✔✔
special characteristic of tourism: intangibility -
....ANSWER ....✔✔ can't touch it, return it, break it like
an iPhone
special characteristic of tourism: perishability -
....ANSWER ....✔✔ cannot be inventoried --> nothing
worth less than an empty bed at a hotel, seat on an
airplane - that revenue can never be made once a night
goes by without booking the room.
special characteristic of tourism: variability - ....ANSWER
....✔✔ every guest experience is different
,2|Page
special characteristic of tourism: inseparability -
....ANSWER ....✔✔ no product until the host and guest
come together (or guest and guest come together)
special characteristic of tourism: product cannot be
______ - ....ANSWER ....✔✔ inventoried
special characteristic of tourism: long ___________ and
high __________. - ....ANSWER ....✔✔ lead time;
fixed costs
special characteristic of tourism: high "seasonality" -
....ANSWER ....✔✔ predictable changes in demand
over time (holidays, graduation, events)
excursionist - ....ANSWER ....✔✔ doesn't count as a
tourist
vacationer - ....ANSWER ....✔✔
VFR - ....ANSWER ....✔✔ visit to friends and relatives`
,3|Page
business traveler - ....ANSWER ....✔✔ businesspeople
are often required to travel as a part of their day-to-
day activities
-because amount of money they spend on travel stays
fairly constant, not as price sensitive as business and
leisure travelers
MICE - ....ANSWER ....✔✔ meetings, incentive travel,
conventions, and events
definition of a tourist (demand side) - ....ANSWER
....✔✔ staying more than 1 night, less than 1 year
non work-purposes
more than 50 miles from home
elasticity of tourism demand - ....ANSWER ....✔✔
Leiper's model of the Tourism System - ....ANSWER
....✔✔ travelers--> go somewhere --> get to
destination --> and come home --> starts again
integrated model of tourism - ....ANSWER ....✔✔
shows dynamic and interrelated nature of tourism
activities
, 4|Page
-shows how travelers are related to tourism promoters
which are related to tourism service suppliers which are
related to the external environment
geographic segmentation - ....ANSWER ....✔✔ where
visitors are from
-country: highest amount of SC visitors come from
England/Japan, so we should advertise there
-state: usually any farther than 10 hr driving radius, ppl
less likely to visit, so we shouldn't spend $ advertising
-postal code: CofC students will go to the closest pizza
place, not going to drive all the way to Mt. Pleasant, so
Mt. P shouldn't advertise downtown
demographic segmentation - ....ANSWER ....✔✔ race,
sex, age, marital status, education, income, nationality
product-related segmentation - ....ANSWER ....✔✔
people travel for different reasons, and we should
market them differently because they will respond
differently (activity, occasion)
-loyalty segments
