Marketing objectives
To increase awareness of the e-bike to the target segment chosen: age group 50-59
of 0.25% of the e-bike market by the end of the calendar year.
Overall budget
Payback
Target market includes:
People wanting more economical ways of travelling around the city
People wanting to decrease their pollution contribution
People aged 50-59
People who are professionals and want an efficient way to travel to work
To increase awareness of the e-bike to the target segment chosen: age group 50-59
of 0.25% of the e-bike market by the end of the calendar year.
Overall budget
Payback
Target market includes:
People wanting more economical ways of travelling around the city
People wanting to decrease their pollution contribution
People aged 50-59
People who are professionals and want an efficient way to travel to work
